Workshop-Programme 2019

In 112 workshops - eight at a time - exhibitors will present their research offers and topics like: Artificial Intelligence | Big Data & Analytics | Agile Research | Communities | Implicit Approaches | Customer Satisfaction | Brand Management | Best Practices | Industries and Target Groups | Qual Research

Admission is free of charge for industry visitors. A special registration is not required. For a quick overview on topics, timing and location of the workshops please download the timetable (on the right). Here you can find downloadable presentations from Research & Result 2018.

For details (description, presentators) use the list in alphabetical order below and click on the title.

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WORKSHOP TIMETABLE 2019

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Language

All workshops in room 1 and room 2 will be interpreted simultaneously into English. In addition to that, 20 workshops in other rooms will be presented in English (indicated in timetable). Regarding the workshops presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.


Language of presentation: English
Innovation is the ability to see change as an opportunity, not a threat. The market research industry today is continuously challenged by the rising levels of online fraud. It is also compromising the integrity of the industry. Though right now, this may seem like an obvious threat, by managing how we innovate against fraud, we can turn it to an opportunity. Understand what quality measures you can put in place to battle fraud in the age of programmatic sample buying.
Presented by: Oscar Carlsson - Chief Innovation Officer
Exhibitor info
Language of presentation: German
Market research data provides important impulses for corporate management. When combined with corporate data in particular, relevant insights turn up. However, data transformation and merging is often a big challenge. Benedikt Köhler demonstrates how the analysis and visualization software of DataLion makes the merging, analyzation and automated visualization of data sources a piece of cake.
Presented by: Dr. Benedikt Köhler - Founder and CEO, DataLion GmbH
Exhibitor info
Language of presentation: German
The call for faster market research is getting louder year by year. Steffen Bott and Matthias Kampmann show how the highest quality standards for sample and results can be combined with great speed, by making use of a new private panel marketplace. The Research & Results 2019 gives you an exclusive look at how this successful combination can impact your business as an insights manager.
Presented by: Matthias Kampmann - Head of Strategic Cooperations, quantilope GmbH; Steffen Bott - Director, Sales, Dynata
Exhibitor info
Language of presentation: German
In 2017, we ran a study across 10 markets to understand how brands and agencies were measuring digital advertising campaigns. Interestingly, the results revealed that measurement was a major concern to marketers and that only 25% of ads reach the right audience. In an industry that experiences such rapid change, we have re-run the study 2 years on to find out what has changed. Join us to find out and gain actionable insights on how to optimise your campaigns for best performance.
Presented by: Jan Laufhuette - Director, Sales
Exhibitor info
Language of presentation: English
Being able to deliver the key insights to your clients on time is critical to the success of a project and, in turn, the agency itself. Finding efficiencies in the reporting process not only gives you back time to reallocate to more ‘story telling’ time, but also to help ensure a report’s accuracy. However, for many teams, manually created reports are still the norm and 100s of hours are spent creating them! The purpose of this workshop is to help demystify report automation once and for all!
Presented by: Russ Budden - Director of Sales and Marketing
Exhibitor info
Language of presentation: German
In an interactive panel session with leading client-side insight professionals, we will explore challenges and solutions for the future strategic positioning of insights as a business function. Together with the current ESOMAR president Joaquim Bretcha and the ESOMAR Representatives for Germany, the participants will discuss valuation models, novel skillsets required and what kind of support client side insight professionals are looking for from external service provides.
Presented by: Joaquim Bretcha - ESOMAR President; Dirk Frank - Esomar Representative Germany; Christoph Welter - Esomar Representative Germany
Exhibitor info
Language of presentation: English
There are few topics that are less impacted by feelings, cultural preferences and national attitudes than food. Our study analyses the eating habits in four countries to come up with a typology of eating situations based on motivations. Why do we eat? To satisfy a hunger or to treat ourselves? Our study allows to see in which situation different product categories are consumed, how it’s consumed (alone, together with others, at home, on the street…) and the motivations behind this consumption.
Presented by: Clément Catinchi - Co-Director, GIM France; Selen Destailleur - Co-Director, GIM France
Exhibitor info
Language of presentation: German
The way people communicate and organize their communities is strongly influenced by technical and scientific achievements. New ways of life open up, social values gain or lose in relevance. The ego is challenged to realign itself through limitless possibilities. We answer the question of how social value shifts affect your industry and especially your target groups.
Presented by: Dr. Hannes Fernow - Director Foresight (GIM foresight)
Exhibitor info
Language of presentation: English
Agility has become the biggest challenge to succeed in rapidly transforming markets where traditional research often moves too slow. Our new NPD Express step changes speed to market with an integrated digital innovation suite, blending technology and real-time qualitative & quantitative insights with research consultancy. With live examples from ideation and concept testing to pricing, packaging, and conjoint-based optimisation, we demonstrate how we empower agile innovation.
Presented by: Gabriele Stoeckl - Sector Head CPG at Harris Interactive
Exhibitor info
Language of presentation: German
Promotion campaigns are an effective instrument to quickly increase sales and market penetration. But which promotional frequency will have the optimal effect? Static market simulations provide no answer to this question. Harris Interactive has therefore developed a conjoint-based tool that dynamically simulates the effect of promotional activities. This dynamic forecasting allows the optimisation of promotion strategies using one of the most powerful tools in market research for the first time.
Presented by: Kerstin Jahnke - Research Consultant at Harris Interactive; Frank Drewes - Director Marketing Science at Harris Interactive
Exhibitor info
Language of presentation: German
New challenges and increasing competition in a global market put healthcare companies under great pressure to adopt customer-oriented strategies. But what is customer centricity and which factors have the greatest impact on it? How do I successfully implement Customer Centricity in my company? A two-step approach using qualitative and multivariate analysis methods.
Presented by: Dr. Orhan Kocyigit - Director Healthcare Research at Harris Interactive; Gábor Hahn - Sector Head Qualitative Research at Harris Interactive
Exhibitor info
Language of presentation: German
In the agile market environment of the food industry, it is a central task to quickly predict reliable consumer trends and then take advantage of the knowledge advantage. Together with Danone we faced this challenge. Our AI-supported systems analyzed the voices of consumers in social media worldwide. This is how we identified the Trend Ingredients 2020. Find out what challenges we faced and what solutions we found.
Presented by: Felix Scherrer - Head of Operations Linkfluence Germany
Exhibitor info
Language of presentation: German
Sample quality depends on survey quality. When respondents are exposed to poor surveys, they are more likely to provide low quality responses. To improve sample quality, adopting a marketplace business model is key. In a marketplace, buyer and supplier identities are known, and both sides can work to detect and mitigate issues that lead to poor quality. In addition, the self-regulatory aspect of a marketplace allows suppliers to flag low quality surveys, leading to lower reconciliation rates.
Presented by: Milan Kaster - Territory Manager, Central Europe
Exhibitor info
Language of presentation: German
In 15 years as an online market research company not everything goes as planned. Although failures are uncomfortable they are a chance to improve. This is the reason why we share the stories of a few of our biggest setbacks and let you take part in what we have learned.
Presented by: Moritz Kisselbach - Senior Project Manager
Exhibitor info
Language of presentation: English
The relation between attitude and behavior is complex. Many researches tried to establish the correlation between them with a moderate success. Kraus after a meta-analysis of 85 studies proved that a general link is weak (r=0.38). Attitudes are phenomena where an opinion represents only one side of the story. In this workshop we will encourage you to explore the role of hesitation in attitude formation. How to measure it, how it influences behavior and how we can use it to enrich our insights.
Presented by: Anna Szydło - Research Director; Dawid Adamczyk - Research & Development Project Manager
Exhibitor info
Language of presentation: English
During the first half of 2019, Norstat has relaunched all of its 18 European panels. Apparently, all panel pages received a major face-lift. In addition, new functions and game mechanics help to deeper engage with the panel members. However, the key changes to the panel have really happened in the background. They were designed to set the ground for the future of online research. This workshop will walk you through the research based and panelist centric design process of Norstat’s new panel.
Presented by: Robin Setzer - Senior Project Consultant; Remek Gabrys - Business Development Manager
Exhibitor info
Language of presentation: German
Agility is a hotly debated topic among Germany’s executive managers and is turning rules and processes on their head. Agile principles mean more security and safeguards when doing business. Peter Aschmoneit and Christoph Kwiatkowski have already supported numerous companies on the road to becoming agile organizations and will share what they have learned from their work in this field. Find out how insights managers apply agile principles for themselves and use them to gain key competitive advant
Presented by: Dr. Peter Aschmoneit - CEO & Co-Founder; Christoph Kwiatkowski - Head of Sales
Exhibitor info
Language of presentation: German
Only very few companies ever succeed in positioning new products on the market. Find out how the successful German start-up Just Spices used iterative, agile toolkits and the latest methods to tap into new markets and launch products quickly and convincingly. Discover how insights managers use these techniques to reduce uncertainty during the innovation development process and create reliable business safeguards.
Presented by: Dr. Peter Aschmoneit - CEO & Co-Founder; Dr. Jannik Meyners - Head of Science; Ole Strohschnieder - CMO, Just Spices
Exhibitor info
Language of presentation: English
Learning what customers want and how to build the products that are right for them is one of the core tenets of the agile methodology. While it's easy to acknowledge this, it's not easy to actually implement agile research into your innovation cycle. Join us as we talk through the practical steps of introducing agile research and the customer voice into your innovation process, as well as examples of organizations that have successfully made the transition to agile.
Presented by: Andrew Konya - CEO
Exhibitor info
Language of presentation: English
Optimising product messages, key visuals, concepts with specific language or sensorial cues help consumers create mental imagery that brings product experience to life. We will explain the underlying phenomenon of psychological distance and how to employ the theory in brand communication. It refers to how far away people think an object or an event is. Applied in communication, reducing the distance creates a match between the consumers' desire and the brand offer, triggering short term actions.
Presented by: Marina Georgieva - Senior Analyst
Exhibitor info
Language of presentation: German
Continuous growth in data volumes has an extensive development potential for companies. At first sight, this can be achieved by consolidating and analyzing internal and external data sources. But this is a double-edged sword: On the one hand there are enormous possibilities of transformation, on the other hand it leads to an increased risk of data anarchy. This presentation offers a hands-on approach for building the culture between people and data in a business world.
Presented by: Alexandra Albertsmeier - Consultant Data Analytics
Exhibitor info
Language of presentation: German
Agility, Speed, Automation, Comparability and Do It Yourself are pushing the requirements on the role of researchers. Software platforms are taking a central role within that paradigm shift. But the tech-landscape is a jungle and borders are fluent between the different platforms. The speech gives a clear overview on state-of-the-art platforms and their use cases and helps researchers how to get ready for the new requirements.
Presented by: Stephan Soine - Country Manager D-A-CH; Richie Heron - Director Digital Research Science
Exhibitor info
Language of presentation: German
With the help of the description of a normal working day in any German test studio, we want to show how diverse and demanding the requirements are, which are made to test studio operators. "We" - that is the Association of German Teststudies (VDDT), which was founded in April of this year and whose goals we would like to present with this workshop.
Presented by: Ute Wetzlar - Managing Director Quovadis
Exhibitor info
Language of presentation: English
80% of innovations fail within the first years. Research often relies on claimed behavior like purchase intent questions. The difference between claimed and actual behavior can be as big as 600%. Veylinx hosts real-life auctions to understand what consumers are truly prepared to pay for an idea or concept. As the KPIs are based on real commerce they are highly predictable of real market results. This presentation will explain how to integrate transactional learning in the CPG innovation funnel.
Presented by: Rainier van Rietschoten - CCO
Exhibitor info
Language of presentation: German
The main objective of international standards is to implement a global consistent industry standard – a goal which the ISO 20252 aims to fulfill. ISO 20252 was comprehensively restructured in February 2019. The standard now includes the access panel standard ISO 26362. The workshop will give you detail information on the content and scope of the ISO 20252. A discussion with representatives of institutes will show advantages and challenges of installing ISO 20252 within their companies.
Presented by: Dr. Holger Mühlbauer - Managing Director IT Security Association Germany (TeleTrusT); Bettina Klumpe - CEO ADM e.V.; Susan Shaw - CEO VSMS-ASMS; Robert Sobotka - Chairman of the Board VMÖ
Exhibitor info
Language of presentation: English
We've got more data than we've ever had, yet our understanding of people is getting worse. Why? Is it time to balance our obsession with data with a new focus on actual consumer behaviour, rather than claimed? We'll assess what's got us into this mess, and how we can get out of it. We'll pose the questions we should be asking ourselves and case studies to prove why consumer empathy is not only good for business, but good for the world, turning consumer closeness from a slogan to a culture.
Presented by: Alistair Vince - CEO; Jenny Hearne - Head of Research
Exhibitor info
Language of presentation: English
We’re declaring war on research briefs. Why? Because if you never wrote another research brief, you would optimize your time by up to 440% and improve your product launch and advertising performance by up to 30%. Who wouldn’t want to do that? Learn how today’s top brands are using a systematic market research approach to focus on getting closer to their customers instead of spending valuable time on tasks that don’t truly add value.
Presented by: Ryan Barry - Chief Revenue Officer
Exhibitor info
Language of presentation: English
Value. Quality. Speed. You’ve been told you’re only allowed two. But now, the market demands you deliver all three. . We’re here to tell you that, with automation and a systematic market research approach, you can have all three at the scale you need to succeed. During this session, we will show you how using the right technology stack can radically improve the speed, quality and return on investment of your research spend, allowing you to test and learn quickly and iteratively.
Presented by: Indie Blackwell - EVP EMEA, Cint ; Andre Ketzel - Vice President DACH & CEE, Zappi
Exhibitor info

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