Workshop-Programme 2019

In 112 workshops - eight at a time - exhibitors will present their research offers and topics like: Artificial Intelligence | Big Data & Analytics | Agile Research | Communities | Implicit Approaches | Customer Satisfaction | Brand Management | Best Practices | Industries and Target Groups | Qual Research

Admission is free of charge for industry visitors. A special registration is not required. For a quick overview on topics, timing and location of the workshops please download the timetable (on the right). Here you can find downloadable presentations from Research & Result 2018.

For details (description, presentators) use the list in alphabetical order below and click on the title.

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WORKSHOP TIMETABLE 2019

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All workshops in room 1 and room 2 will be interpreted simultaneously into English. In addition to that, 20 workshops in other rooms will be presented in English (indicated in timetable). Regarding the workshops presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.


Language of presentation: German
Which rational and emotional factors really influence the B2B supplier choice? In numerous projects for leading B2B brands, as well as in our current study among 2,000 B2B decision-makers, we have found that different emotions play an important role across the different touchpoints of the customer journey. In our workshop, we’ll explore the methods of measuring the influence of emotional influencing factors along the path-to-purchase and show you how to make your communications more effective.
Presented by: Claudia Knod - General Manager Germany
Exhibitor info
Language of presentation: German
Always and everywhere, the customer in focus. You want to understand the development of your customers, where the barriers in their purchase process lie, which competitors they visit and shop and what the shopping areas of your stores look like compared to your competitors? DEFACTO, as an expert for customer centricity, offers software solutions for generating smart insights specifically for the retail sector, based on transactions, survey data as well as mobile geo data.
Presented by: Thomas Plennert - Executive Director Data Intelligence
Exhibitor info
Language of presentation: German
Online shopping behaviour studies need to address customer experience and the effects on the purchasing decisions. For this purpose, expertise in UX and classic shopper research can be ideally combined and provide even better insights.
Presented by: Felix Metger - Unit Lead Shopper Experience Research
Exhibitor info
Language of presentation: German
Artificial intelligence, digital assistants, ibeacon and co. are conquering the digital world. The german market research landscape however is cautious with its adaption of these technologies. Market research professionals were asked for the third time, in co-operation with Research&Results, Planung&Analyse and BVM, how they momentarily implement digital technologies and what chances they see in these. A further focus is put on the expectant changes within the branch.
Presented by: Malte Freksa - Chief Digital Officer; Oliver Tabino - Founder & Managing Director, Q | Agentur für Forschung GmbH; Prof. Dr. Holger Lütters - Lecturer - HTW Berlin
Exhibitor info
Language of presentation: German
Always online. Surrounded by media, brands and influencers - but still difficult to reach ... Where and how is digital communication relevant for Gen Z? To answer these questions, Patricia Blau and Tina Choi-Odenwald first examine the psychography of Gen Z on the basis of the GIM societal study 'Wie tickt Deutschland'. From the societal meta-level they then zoom in: behavioral tracking provides insights into exemplary digital-media profiles.
Presented by: Patricia Blau - Corporate Director; Tina Choi-Odenwald - Senior Research Manager
Exhibitor info
Language of presentation: English
There are few topics that are less impacted by feelings, cultural preferences and national attitudes than food. Our study analyses the eating habits in four countries to come up with a typology of eating situations based on motivations. Why do we eat? To satisfy a hunger or to treat ourselves? Our study allows to see in which situation different product categories are consumed, how it’s consumed (alone, together with others, at home, on the street…) and the motivations behind this consumption.
Presented by: Clément Catinchi - Co-Director, GIM France; Selen Destailleur - Co-Director, GIM France
Exhibitor info
Language of presentation: German
The way people communicate and organize their communities is strongly influenced by technical and scientific achievements. New ways of life open up, social values gain or lose in relevance. The ego is challenged to realign itself through limitless possibilities. We answer the question of how social value shifts affect your industry and especially your target groups.
Presented by: Dr. Hannes Fernow - Director Foresight (GIM foresight)
Exhibitor info
Language of presentation: German
New challenges and increasing competition in a global market put healthcare companies under great pressure to adopt customer-oriented strategies. But what is customer centricity and which factors have the greatest impact on it? How do I successfully implement Customer Centricity in my company? A two-step approach using qualitative and multivariate analysis methods.
Presented by: Dr. Orhan Kocyigit - Director Healthcare Research at Harris Interactive; Gábor Hahn - Sector Head Qualitative Research at Harris Interactive
Exhibitor info
Language of presentation: German
In our presentation we describe national field agencies as central hub of trust between all active players in the field of qualitative market research. We will analyze how immediate feedback regarding recruitment data and facts in clear digital output can form the base for successful diagnostic of potential errors and enable clients to go from there and refine their segments and concepts. We will focus on generating additional value as well as building a relation of trust in all dimensions.
Presented by: Andreas Hüffer - Senior Moderator & Research Consultant
Exhibitor info
Language of presentation: German
The B2B market research is becoming more and more relevant. To meet this demand infas 360 operates the largest company database in Germany. With additional and special information within this B2B-database, business executives from companies of all branches in Germany were asked by an online survey on the subject of e-mobility. Not only Automotive and energy providers are actually very interested in the e-mobility-needs of businesses such as vehicle fleets and starts-ups in general.
Presented by: Beatrice Nolte - Data Scientist; Sascha Jablonski - Business Manager B2B-Targeting
Exhibitor info
Language of presentation: German
Personas play an important role in the marketing process, because target groups can be clearly illustrated by means of a typical representative and can thus be addressed individually. With the aid of an online survey of >10.000 persons, energy-personas were displayed and then micro-geographically located in a smart research process as well as nationwide address specifically transferred. The availability of personas on address level allows for example the transfer into the CRM system.
Presented by: Dr. Barbara Wawrzyniak - Head of Data & Analytics; Julia Kroth - Consultant Research & Analytics
Exhibitor info
Language of presentation: German
Usually marketers take efforts to extract segments from customers within the company's own customer database. However, this has the disadvantage that these customer segments are very self-referential. INNOFACT has therefore developed a three-stage process that allows target group segmentation based on a representative survey to be matched with the company's own CRM database. The workshop wants to identify opportunities and critical points regarding the connection of survey data and CRM data.
Presented by: Christian Thunig - Managing Partner; Tomislav Djoja - Unit Director
Exhibitor info
Language of presentation: German
Market research is facing special challenges when it comes to B2B industries. Market analysis need to consider multistage distribution structures and the high relevance of direct sales. Market selection projects are not only restricted to regional respectively industry related markets but industry overlapping application possibilities. This presentation shows business related B2B-Market Intelligence Toos for a better market performance.
Presented by: Dr. Frederik Lehner - General Manager at InterConnection Consulting
Exhibitor info
Language of presentation: German
The Ipsos survey "The Future of Ageing" shows: Only one in three is looking forward to growing old. But many expect to be fit even at an advanced age. A tension between fear and hope. A closer look at Germany is worthwhile, because in the next 10 years 12 million people will reach retirement age: Which disruptions in areas like leisure activities, consumer behavior or politics are emerging? How will baby boomers redefine retirement and (un)rest?
Presented by: Jens Siemers - Senior Research Executive, Ipsos GmbH
Exhibitor info
Language of presentation: English
During a carousel workshop setting Ipsos created a new definition of patient centricity: in various settings Bayer employees experienced how life really feels for people with different conditions. The knowledge gained through this firsthand experience will have great impact on future product development and communication.
Presented by: Kerstin Gass - Associate Manager, Ipsos GmbH; Angeliki Maragkou - Global Strategic Insights Excellence Director, Bayer Consumer Care AG
Exhibitor info
Language of presentation: German
BrandZ 2019 proves again: Brands who follow a purpose, who look for relevant differentiation and care for salience create more impact. But how do you get there? To create a brand positioning which meets these points is hard work and does not happen by chance. We show, based on examples, how we distill true insights through our holistic approach, how we develop distinct positioning routes from there and make sure, agencies are inspired and guided into the right direction.
Presented by: Nadja Hilse - Senior Specialist Cultural Insight & Activation; Joachim Odendahl - Senior Consultant
Exhibitor info
Language of presentation: German
New technologies are revolutionizing traditional markets and the relationship between companies and customers in a variety of ways. For a full understanding of the changes, each market participant should have the right tools and approaches to get all relevant and critical information for their own strategy. Using the example of e-mobility, we will show you how to discover new touchpoints and integrate them successfully into your business models.
Presented by: Matthias Reus - Head of Market Research; Markus Hartmann - Senior Project Manager Market Research
Exhibitor info
Language of presentation: German
In our workshop we would like to present selected results from two research projects of our study series «Trendmonitor Germany», which analyse consumer expectations of the services of banks and insurance companies of the future: The first study uses an innovative Market Research Online Community Approach (MROC) to give the so-called Generation Z a voice. The second study shows selected quantitative results on current digital trends in financial products.
Presented by: Jutta Rothmund - Senior Consultant and Research Partner; Thomas Donath - Managing Director
Exhibitor info
Language of presentation: German
The shopper as a showcase: He uses the digital possibilities in the "omnichannel" naturally. This changes how customers and dealers relate to each other. Julia David and Heiner Junker have done a lot of research and present key insights and success factors from the retail sector, which you should take to heart for your digital strategy as well.
Presented by: Heiner Junker - Managing Partner; Julia David - Senior Research Consultant, Consumer & Retail Research
Exhibitor info
Language of presentation: German
We invite you to understand better the lived experience of patients with chronic diseases and how online communities can deliver mutual value to all stakeholders. This methodology should be part of your go to customer and patient centricity methodologies: It offers live, authentic in-the-moment responses providing highest flexibility and instant access to real-time results. Diving deep we help companies to take their communication to the next level of patient engagement.
Presented by: Katja Birke - Managing Director Healthcare Research
Exhibitor info
Language of presentation: German
Emotional experience is decisive for active customer loyalty. But which factors fuel positive passion - and which leave customers cold? Working with recent survey findings, we will take you on a journey through brand relationships in different industries. On the agenda: quantifying the strength of loyalty by means of implicit measurement of emotional response, examining drivers and barriers behind true loyalty as well as exploring effective triggers to attract disaffected competitors’ customers.
Presented by: Axel Schomborg - Managing Director Customer & Services Research; Julia Koch - Senior Research Consultant |Team Leader Customer & Services Research
Exhibitor info
Language of presentation: German
Who better to learn about product wishes and expectations from than the customers themselves? Q Agentur für Forschung and Gruner + Jahr have developed a multi-stage innovation process based on Design Thinking. A mix of online and offline, qualitative and quantitative methods serves as the basis for interdisciplinary, agile and customer-centric idea development. In our workshop we present the process and report on highlights and challenges.
Presented by: Sarah Kosuch - Research & Innovation Manager G+J e|MS – Media Research; Kerstin Klär - Founder & Managing Director, Q Agentur für Forschung
Exhibitor info
Language of presentation: German
We will reveal how AI opens up new ways of Market Research. If you would like to understand how AI helped - an automotive player to reposition its sponsoring activities - a consumer goods producer to gain insights for communication and location decisions - a music label identifying advertising partners for its artists? Then visit our workshop. We promise even the most experienced market researchers will get new ideas and food-for thought for their daily work.
Presented by: Sandra Kröger - Managing Director; Benjamin Brudler - Managing Director
Exhibitor info
Language of presentation: German
What exactly fascinates teenagers about Instagram? What is the platform’s psychological secret? In an in-depth-psychological representative study, rheingold salon examined for The German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) how young people really tick, what concerns them and what they feel. The third consecutive youth study shows which dreamworlds are created and why a perfect parallel world for the generation Z has become existential.
Presented by: Ines Imdahl - Managing Director
Exhibitor info
Language of presentation: German
A separate customer panel offers a multitude of opportunities and possibilities. At the same time, the administrator(s) of a panel also have certain duties. What challenges must be mastered when setting up a customer panel? What are the do's and don'ts? Where is the added value and how can hard-to-reach target groups be won over?
Presented by: Johannes Hercher - CEO
Exhibitor info
Language of presentation: German
The most important asset in market research is the study participants. However, they are exposed to an increasing "survey pressure". As a result, participation motivation and response rates for surveys are decreasing considerably. This makes a modern and motivating questionnaire design all the more important, one in which the respondents feel that completing the questionnaire is less of an effort or a burden. The workshop systematically deals with Do's & Don'ts on the basis of practical examples
Presented by: Dr. Axel Theobald - Authorized Signatory and Head of Consulting
Exhibitor info
Language of presentation: German
User experience (UX) and “early user research” are playing an important role in more and more companies and need to be properly incorporated. Using UX management tools, private panels and result databases, it is possible to continuously and efficiently support the entire company when it comes to product development, marketing and sales, etc. Learn more about this topic in our workshop using practical examples.
Presented by: Johannes Hercher - CEO; Patrick Krusel - Experience Creator; Wolfgang Waxenberger - Experience Creator
Exhibitor info
Language of presentation: German
In the age of dwindling numbers of participants in online surveys, innovative and targeted panel management and the creation of incentive systems for difficult target groups is becoming increasingly important. The use of the new crypto currency Libra has great potential to solve this problem through sustainable incentives. We show our customers the possibility to reward their target groups with Facebook Libra after surveys and thus achieve significantly higher response rates.
Presented by: Christian Hyka - Executive Management
Exhibitor info
Language of presentation: German
Do you want to expand your revenue? Especially in competitive markets, decision makers have to investigate new ways to generate growth. One possibility is the orientation towards new application markets. But how can those markets relevant to a specific product or technology be identified? And which of those markets will offer the best sales opportunities? Methodologies for identifying and assessing new target markets will be presented during the workshop by presenting best practice examples.
Presented by: Yvonne Jacoby - Head of Market Intelligence; Dr. Ronald Hinz - Market Intelligence Senior Expert
Exhibitor info

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