Workshop-Programme 2019

In 112 workshops - eight at a time - exhibitors will present their research offers and topics like: Artificial Intelligence | Big Data & Analytics | Agile Research | Communities | Implicit Approaches | Customer Satisfaction | Brand Management | Best Practices | Industries and Target Groups | Qual Research

Admission is free of charge for industry visitors. A special registration is not required. For a quick overview on topics, timing and location of the workshops please download the timetable (on the right). Here you can find downloadable presentations from Research & Result 2018.

For details (description, presentators) use the list in alphabetical order below and click on the title.

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WORKSHOP TIMETABLE 2019

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Language

All workshops in room 1 and room 2 will be interpreted simultaneously into English. In addition to that, 20 workshops in other rooms will be presented in English (indicated in timetable). Regarding the workshops presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.


Language of presentation: English
As researchers, we’ve never had access to so much public data. Consumers constantly talk about your brand, products and your competitors online. With Digital Consumer Intelligence we now have the chance to collect and analyze the data and turn these insights into action. In this session, you will learn how to combine social data and survey for a fuller, 360° view of your consumers and get a live demo of the instant market research tool Qriously.
Presented by: Lena Höck - Senior Research Analyst; Hugh Ritzema-Carter - VP EMEA
Exhibitor info
Language of presentation: German
Sentiment and thematic valuation: An automated semantic Text Mining tool extracts the most important factors of customer satisfaction from free text sections. Topics and the detection of sentiment on a five-tier scale can be configured manually using the cognesys Mentor. Can aspects of customer satisfaction be captured by Social Media Monitoring regardless of or beyond targeted inquiries? Analysis of Customer Satisfaction using data from everyday communication with customers: what is possible?
Presented by: Dr. Bernd Schönebeck - CEO cognesys gmbh
Exhibitor info
Language of presentation: German
Sarah Lee Schwartz presents the results of multiple media usage studies. She presents new methods for measuring the advertising efficiency of social media channels and explains how dynamic and static social media creatives can be designed as successfully as possible.
Presented by: Sarah Lee Schwartz - Senior Research Consultant
Exhibitor info
Language of presentation: German
What do chameleons and market researchers have in common? Join us on our journey to explore the different data collection and recruiting methods CATI, CAWI and Social Media Recruiting to identify the perfect interaction of our mixed mode approach by means of a case study.
Presented by: Christine Albrecht - Managing Director
Exhibitor info
Language of presentation: German
In the agile market environment of the food industry, it is a central task to quickly predict reliable consumer trends and then take advantage of the knowledge advantage. Together with Danone we faced this challenge. Our AI-supported systems analyzed the voices of consumers in social media worldwide. This is how we identified the Trend Ingredients 2020. Find out what challenges we faced and what solutions we found.
Presented by: Felix Scherrer - Head of Operations Linkfluence Germany
Exhibitor info
Language of presentation: German
Sustainability and environmental orientation are no longer USPs. They are a must have for any company that needs to be credibly communicated to stakeholders. Using the example of e-mobility, we show how to develop a promising content strategy for companies based on freely accessible online data. Is it possible to penetrate the customer on such a global issue? #automotive #energy #e-mobility #ionlineresearch
Presented by: Dr. Oliver Kohl - General Manager; Andreas Minarski - Head of Social Media Research
Exhibitor info
Language of presentation: English
Pathmatics, the digital marketing intelligence platform, announced in September it’s first to market solution to analyze Facebook data in Germany. In this session, Pathmatics CMO William Merchan will review the Facebook ad creatives, impressions, spend, and targeting approaches for the largest brands in Germany. We will share trends and best practices on how to optimize your Facebook strategy.
Presented by: William Merchan - CMO
Exhibitor info
Language of presentation: German
There is hardly any other market that spins as fast as the beauty sector. Competition between manufacturers and dealers is correspondingly fierce: first movers are often rewarded here! Trendresearch is essential! In our presentation we will show how to find and present beauty trends and trend products on the web and how these trends are used at dm. The presentation is based on an ongoing trendscanning project for dm-drogerie markt.
Presented by: Thomas Gruber - Market Researcher, dm-drogerie markt; Oliver Tabino - Founder & CEO; Mareike Oehrl - Senior Research Manager
Exhibitor info
Language of presentation: German
What exactly fascinates teenagers about Instagram? What is the platform’s psychological secret? In an in-depth-psychological representative study, rheingold salon examined for The German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) how young people really tick, what concerns them and what they feel. The third consecutive youth study shows which dreamworlds are created and why a perfect parallel world for the generation Z has become existential.
Presented by: Ines Imdahl - Managing Director
Exhibitor info

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