Workshop-Programme 2019

In 112 workshops - eight at a time - exhibitors will present their research offers and topics like: Artificial Intelligence | Big Data & Analytics | Agile Research | Communities | Implicit Approaches | Customer Satisfaction | Brand Management | Best Practices | Industries and Target Groups | Qual Research

Admission is free of charge for industry visitors. A special registration is not required. For a quick overview on topics, timing and location of the workshops please download the timetable (on the right). Here you can find downloadable presentations from Research & Result 2018.

For details (description, presentators) use the list in alphabetical order below and click on the title.

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WORKSHOP TIMETABLE 2019

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Language

All workshops in room 1 and room 2 will be interpreted simultaneously into English. In addition to that, 20 workshops in other rooms will be presented in English (indicated in timetable). Regarding the workshops presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.


Language of presentation: German
Questions about the future behavior of humans can not be answered by simple questions and hypothesis formation. The answer to the question "How will people use audio in 2025" called for a creative research approach: Online Forums mixed with Lego® Serious Play Workshops revealed deep insights on audio usage in the present and and the future. The transition to "mental maps" of a "Planet Audio" in 2025 is just as unique as the method-mix.
Presented by: Charlotte Hager - CEO
Exhibitor info
Language of presentation: German
In our presentation we describe national field agencies as central hub of trust between all active players in the field of qualitative market research. We will analyze how immediate feedback regarding recruitment data and facts in clear digital output can form the base for successful diagnostic of potential errors and enable clients to go from there and refine their segments and concepts. We will focus on generating additional value as well as building a relation of trust in all dimensions.
Presented by: Andreas Hüffer - Senior Moderator & Research Consultant
Exhibitor info
Language of presentation: English
During a carousel workshop setting Ipsos created a new definition of patient centricity: in various settings Bayer employees experienced how life really feels for people with different conditions. The knowledge gained through this firsthand experience will have great impact on future product development and communication.
Presented by: Kerstin Gass - Associate Manager, Ipsos GmbH; Angeliki Maragkou - Global Strategic Insights Excellence Director, Bayer Consumer Care AG
Exhibitor info
Language of presentation: German
ABOUT YOU and Ipsos have combined two interactive methods to better understand the meaning of fashion and media in the lives of young women (18-25 years): In the first step, we immersed ourselves in the wardrobe and the thoughts of the participants via Ipsos "AppLife" in order to get a better picture of this target group. This was followed by the playful "Journey Pathfinder" method, in which the participants graphically reconstructed their individual customer journeys on the subject of fashion.
Presented by: Anna Steinleitner - Senior Research Executive, Ipsos GmbH; Kristin Driemeier - Junior Project Manager Market Research, ABOUT YOU GmbH
Exhibitor info
Language of presentation: German
Thanks to the popularity of WhatsApp, WeChat & Co.moderated digital focus groups via text chat are currently experiencing a revival. In the context of agile research approaches, the moderated live chat gains new relevance and can convince with its speed, interactivity and flexible application. In the workshop we will show you a wide range of use cases for digital focus groups, provide inspiration for your qualitative research and explain what needs to be taken into account during implementation.
Presented by: Dirk Wieseke - Managing Director
Exhibitor info
Language of presentation: German
Sample quality depends on survey quality. When respondents are exposed to poor surveys, they are more likely to provide low quality responses. To improve sample quality, adopting a marketplace business model is key. In a marketplace, buyer and supplier identities are known, and both sides can work to detect and mitigate issues that lead to poor quality. In addition, the self-regulatory aspect of a marketplace allows suppliers to flag low quality surveys, leading to lower reconciliation rates.
Presented by: Milan Kaster - Territory Manager, Central Europe
Exhibitor info
Language of presentation: German
During this session some game-changing tools for qualitative online research will be introduced. MANUFACTS has created a new toolbox that opens up new possibilities in research. Key focus is to get away from verbal communication to a more playful and creative input. However, gamification is just a means of gaining richer insights in qualitative online research.
Presented by: Henner Förstel - Managing Partner
Exhibitor info
Language of presentation: German
Influencers are increasingly regarded as intermediaries between customers and brands. This opens up exciting new opportunities for research to reach young target groups in their digital environments - more naturally and authentically than with other methods. The lecture shows how we go on a netnographic journey with micro-influencers as co-researchers, track down current trends and wishes in their follower communities, and what needs to be taken into account in influencer research in general.
Presented by: Sandra Borth-Michael - Managing Director
Exhibitor info
Language of presentation: German
There is hardly any other market that spins as fast as the beauty sector. Competition between manufacturers and dealers is correspondingly fierce: first movers are often rewarded here! Trendresearch is essential! In our presentation we will show how to find and present beauty trends and trend products on the web and how these trends are used at dm. The presentation is based on an ongoing trendscanning project for dm-drogerie markt.
Presented by: Thomas Gruber - Market Researcher, dm-drogerie markt; Oliver Tabino - Founder & CEO; Mareike Oehrl - Senior Research Manager
Exhibitor info
Language of presentation: German
Who better to learn about product wishes and expectations from than the customers themselves? Q Agentur für Forschung and Gruner + Jahr have developed a multi-stage innovation process based on Design Thinking. A mix of online and offline, qualitative and quantitative methods serves as the basis for interdisciplinary, agile and customer-centric idea development. In our workshop we present the process and report on highlights and challenges.
Presented by: Sarah Kosuch - Research & Innovation Manager G+J e|MS – Media Research; Kerstin Klär - Founder & Managing Director, Q Agentur für Forschung
Exhibitor info
Language of presentation: German
In times of AI, Big Data (is that still modern?) and Co. it seems to be valid: As soon as you talk to people for more than 5 minutes, it is qualitative research. Qualis are often the stepchildren in the big Quant Institute, the crazy ones that nobody understands anyway. And we find the needs of people - we all work customer centric - on facebook. Today we explain why they should understand the inner child in the customer and how qualitative research can be entertaining, simple AND concrete.
Presented by: Carmen Schenkel - Managing Partner, september Strategy & Research GmbH; Markus Küppers - Managing Partner, september Strategy & Research GmbH
Exhibitor info
Language of presentation: German
When your overall service design depends on tangible and non-tangible elements, on emotional perceptions and responses, how do you gather new ideas for improvement? Well, you talk to the users. Together with Aktion Mensch we conducted 3 workshops and 1 online community to get users to experience the customer journey, evaluate and create new ideas and align internal ideas with consumer expectations. The ideas bring great input to the table, and Aktion Mensch will start from there to redesign thei
Presented by: Sebastian Glenz - TBC; Till Winkler - General Manager SKOPOS NOVA
Exhibitor info
Language of presentation: German
Do you want to expand your revenue? Especially in competitive markets, decision makers have to investigate new ways to generate growth. One possibility is the orientation towards new application markets. But how can those markets relevant to a specific product or technology be identified? And which of those markets will offer the best sales opportunities? Methodologies for identifying and assessing new target markets will be presented during the workshop by presenting best practice examples.
Presented by: Yvonne Jacoby - Head of Market Intelligence; Dr. Ronald Hinz - Market Intelligence Senior Expert
Exhibitor info
Language of presentation: English
Problem-solving starts with a problem, but where does the problem start? Recent research has clearly shown that problems arise from unmet or misunderstood needs. Throughout time, market research helped us to identify problems, but understanding the fundamental needs have come short. In this workshop you will see how fast you can analyze open ended questions with our tool Survey Insights and save time to focus on creating valuable market and brand intelligence.
Presented by: Khaleeq Aziz - Managing Partner
Exhibitor info
Language of presentation: German
AI enriches the analysis and outputs of text-based qualitative research. With our SaaS Platform the relevant elements of meaning can be identified more quickly and accurately. Weak signals become visible. Benchmarks are formed. Crossing different variables gets easy to realise. Percentages indicate important dimensions and their scope. Concise thematic overviews with weighting are great visualization and persuasion aids in the presentation of results.
Presented by: Natacha Dagneaud - Managing Director; Philippe Ait Yahia - CEO Synomia
Exhibitor info
Language of presentation: German
Recent tech innovations have taken eye tracking out of the lab into the real and virtual worlds. This unobtrusive research tool and implicit method is enabling marketing researchers to understand subconscious behavior and measure the true customer experience in almost any situation. In this session Erik Siwkowski, senior researcher at Tobii Pro, will discuss how eye tracking is used and the unique insight it delivers to businesses - helping them convert attention to sales.
Presented by: Erik Siwkowski - Senior Research Consultant
Exhibitor info
Language of presentation: German
With the help of the description of a normal working day in any German test studio, we want to show how diverse and demanding the requirements are, which are made to test studio operators. "We" - that is the Association of German Teststudies (VDDT), which was founded in April of this year and whose goals we would like to present with this workshop.
Presented by: Ute Wetzlar - Managing Director Quovadis
Exhibitor info
Language of presentation: English
We've got more data than we've ever had, yet our understanding of people is getting worse. Why? Is it time to balance our obsession with data with a new focus on actual consumer behaviour, rather than claimed? We'll assess what's got us into this mess, and how we can get out of it. We'll pose the questions we should be asking ourselves and case studies to prove why consumer empathy is not only good for business, but good for the world, turning consumer closeness from a slogan to a culture.
Presented by: Alistair Vince - CEO; Jenny Hearne - Head of Research
Exhibitor info

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