Workshop-Programme 2019

In 112 workshops - eight at a time - exhibitors will present their research offers and topics like: Artificial Intelligence | Big Data & Analytics | Agile Research | Communities | Implicit Approaches | Customer Satisfaction | Brand Management | Best Practices | Industries and Target Groups | Qual Research

Admission is free of charge for industry visitors. A special registration is not required. For a quick overview on topics, timing and location of the workshops please download the timetable (on the right). Here you can find downloadable presentations from Research & Result 2018.

For details (description, presentators) use the list in alphabetical order below and click on the title.

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WORKSHOP TIMETABLE 2019

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All workshops in room 1 and room 2 will be interpreted simultaneously into English. In addition to that, 20 workshops in other rooms will be presented in English (indicated in timetable). Regarding the workshops presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.


Language of presentation: German
In classic online panels, participants are often offered money as an incentive. Consequently, they are extrinsically motivated and try to earn as much money as possible with as little work as possible. The consequences are speeding, one-lining, bad free-text replies and dishonest answers, i.e. poor data quality. With a focus on community, gamification and exchange of opinions, Appinio appeals to the intrinsic motivation of the participants, who thus enjoy taking part in surveys.
Presented by: Louise Leitsch - Research Consultant
Exhibitor info
Language of presentation: German
Which rational and emotional factors really influence the B2B supplier choice? In numerous projects for leading B2B brands, as well as in our current study among 2,000 B2B decision-makers, we have found that different emotions play an important role across the different touchpoints of the customer journey. In our workshop, we’ll explore the methods of measuring the influence of emotional influencing factors along the path-to-purchase and show you how to make your communications more effective.
Presented by: Claudia Knod - General Manager Germany
Exhibitor info
Language of presentation: German
Advertising contacts do not always lead to purchase! Therefore, the classic advertising impact parameters such as awareness, recall or brand sympathy among the target group are still extremely important. Based on Bilendi's technology and panels Omnicom Media Group Switzerland has developed a product that allows advertisers to measure the success or failure of campaigns in a quick, cost-effective way and forecast for the future.
Presented by: Michael Selz - Director Insight & Strategy, Omnicom Media Group Schweiz AG; Andreas Knappstein - Director DACH, Bilendi GmbH
Exhibitor info
Language of presentation: German
BiSigma is offering solutions in the field of marketing, in order to be able to give recommendations for action based on proven neuromarketing knowledge. In our workshop we will show the different possibilities that exist today to integrate implicit measurements into projects and to be able to give well-founded answers to the questions of the customers. We present some of the solutions live, e.g. Eye tracking, VR, EDA, EMG, NIRS or EEG.
Presented by: Jürgen Bluhm - Eye Tracking Consultant; Dr. Achim Hornecker - Consultant for Physiological Signals
Exhibitor info
Language of presentation: English
More than 60% of people prefer to answer surveys on mobile devices, and mobile is often the only way to interact with younger people or people in emerging markets. But the insights industry is struggling with this changing environment. In this workshop, we'll cover topics around sample, survey and data quality - to prepare your organisation to connect with your customers at scale.
Presented by: Niklas Anzinger - Strategic Insights Lead
Exhibitor info
Language of presentation: German
Online shopping behaviour studies need to address customer experience and the effects on the purchasing decisions. For this purpose, expertise in UX and classic shopper research can be ideally combined and provide even better insights.
Presented by: Felix Metger - Unit Lead Shopper Experience Research
Exhibitor info
Language of presentation: German
Qualitative digital methods, supported by artifical intelligence, are conquering the field of market research. A Team made up of GapFish, the conglomorate RTL, pangea labs and the HTW Berlin have combined questions from advertising research with new methods from market research. The study analyses the effects of different advertising formats aided by voice question types, which can measure emotions through background AI-applications.
Presented by: Malte Freksa - Chief Digital Officer; Prof. Dr. Holger Lütters - Lecturer - HTW Berlin; Sandra Vitt - Senior Projectlead advertisement research, RTL media group
Exhibitor info
Language of presentation: German
Artificial intelligence, digital assistants, ibeacon and co. are conquering the digital world. The german market research landscape however is cautious with its adaption of these technologies. Market research professionals were asked for the third time, in co-operation with Research&Results, Planung&Analyse and BVM, how they momentarily implement digital technologies and what chances they see in these. A further focus is put on the expectant changes within the branch.
Presented by: Malte Freksa - Chief Digital Officer; Oliver Tabino - Founder & Managing Director, Q | Agentur für Forschung GmbH; Prof. Dr. Holger Lütters - Lecturer - HTW Berlin
Exhibitor info
Language of presentation: German
Qualitative digital methods, supported by artifical intelligence, are conquering the field of market research. A Team made up of GapFish, the conglomorate RTL, pangea labs and the HTW Berlin have combined questions from advertising research with new methods from market research. The study analyses the effects of different advertising formats aided by voice question types, which can measure emotions through background AI-applications.
Presented by: Malte Freksa - Chief Digital Officer; Prof. Dr. Holger Lütters - Lecturer - HTW Berlin
Exhibitor info
Language of presentation: German
Always online. Surrounded by media, brands and influencers - but still difficult to reach ... Where and how is digital communication relevant for Gen Z? To answer these questions, Patricia Blau and Tina Choi-Odenwald first examine the psychography of Gen Z on the basis of the GIM societal study 'Wie tickt Deutschland'. From the societal meta-level they then zoom in: behavioral tracking provides insights into exemplary digital-media profiles.
Presented by: Patricia Blau - Corporate Director; Tina Choi-Odenwald - Senior Research Manager
Exhibitor info
Language of presentation: German
The tasks in market research become more and more demanding - the analysis tools are correspondingly more complex. Classic methods often reach their limits. This workshop will present innovative tools tailored to the needs of market researchers. Due to their ease of use, they can also be applied without profound statistical expertise. New approaches enable analyzes that were previously impractical due to their time requirements.
Presented by: Prof. Dr. Heiko Schimmelpfennig - Manager Data Sciences; Torsten Bausch - Developer Data Sciences
Exhibitor info
Language of presentation: German
What do chameleons and market researchers have in common? Join us on our journey to explore the different data collection and recruiting methods CATI, CAWI and Social Media Recruiting to identify the perfect interaction of our mixed mode approach by means of a case study.
Presented by: Christine Albrecht - Managing Director
Exhibitor info
Language of presentation: German
Is market and opinion research only responsible for trends or can facts be expected in the future? What can new survey methods, such as riversampling, achieve? Are online and online the same or maybe even the new CATI? Dr. Liljeberg explains the method discussion in market and opinion research on the fundament of his own study.
Presented by: Dr. Holger Liljeberg - executive director
Exhibitor info
Language of presentation: German
Consumers lie. Not intentionally, but especially then, when they are explicitly asked about their preferences, buying motives or purchase wishes. Implicit approaches help to make unconscious buying drivers measurable and reveal true buying motives and attitudes. In this workshop you will gain insights about the best implicit methods that have been proven to be effective in operational practice, as well as practical applications around brand perception, product design and advertising impact.
Presented by: Mag. Panorea Kaskani - Neuromarketing Consultant
Exhibitor info
Language of presentation: German
In the supermarket, decisions are made in seconds. Understanding these processes is essential for successful brand, product and pricing design. To simulate and measure the complexity of the purchase situation validly is a methodical challenge. We will show you how the use of shelf conjoint, implicit reaction time measurement and price psychological models can give you a comprehensive understanding of the purchasing process at the POS and how you can optimally position your products.
Presented by: Sören Scholz - CEO
Exhibitor info
Language of presentation: German
ABOUT YOU and Ipsos have combined two interactive methods to better understand the meaning of fashion and media in the lives of young women (18-25 years): In the first step, we immersed ourselves in the wardrobe and the thoughts of the participants via Ipsos "AppLife" in order to get a better picture of this target group. This was followed by the playful "Journey Pathfinder" method, in which the participants graphically reconstructed their individual customer journeys on the subject of fashion.
Presented by: Anna Steinleitner - Senior Research Executive, Ipsos GmbH; Kristin Driemeier - Junior Project Manager Market Research, ABOUT YOU GmbH
Exhibitor info
Language of presentation: German
Protein bars, body lotions, mens shavers – today’s products have to deliver fascinating sensory experiences that bring the brand to life through all the senses. Sensory product testing accompanies manufacturers along the way –thus clearly distinguishing itself from classic market research. Specific test facilities, procedures, and sensory marketing research methods as well as extensive knowledge in behavioral economics provide the requisite tools that successful brands use to test their products
Presented by: Joachim Haag - Managing Director
Exhibitor info
Language of presentation: German
Decisions about campaign durations, media channels and campaign messages need to be made faster and under growing uncertainty. At the same time, more and more data is available. However, these data are often not interlinked and therefore difficult to use for quick decisions. Kantar`s holistic branding approach provides the ability to systematically link multiple data and make faster and better decisions through AI.
Presented by: Dr. Peter Ludwig - Domain Lead Brand & Brand Guidance; Dr. Markus Eberl - Domain Lead Analytics Practice
Exhibitor info
Language of presentation: German
Thanks to the popularity of WhatsApp, WeChat & Co.moderated digital focus groups via text chat are currently experiencing a revival. In the context of agile research approaches, the moderated live chat gains new relevance and can convince with its speed, interactivity and flexible application. In the workshop we will show you a wide range of use cases for digital focus groups, provide inspiration for your qualitative research and explain what needs to be taken into account during implementation.
Presented by: Dirk Wieseke - Managing Director
Exhibitor info
Language of presentation: German
New technologies are revolutionizing traditional markets and the relationship between companies and customers in a variety of ways. For a full understanding of the changes, each market participant should have the right tools and approaches to get all relevant and critical information for their own strategy. Using the example of e-mobility, we will show you how to discover new touchpoints and integrate them successfully into your business models.
Presented by: Matthias Reus - Head of Market Research; Markus Hartmann - Senior Project Manager Market Research
Exhibitor info
Language of presentation: German
Real customer loyalty needs more than high touchpoint- satisfaction! In addition to ensuring high process performance at all touchpoints, the main objective is to establish a holistic customer management system for customer loyalty. An example from the automotive industry illustrates how satisfied customers become and remain loyal.
Presented by: Markus Mayer - Managing Director; Stefan Seng - Managing Director
Exhibitor info
Language of presentation: German
Global loyalty analyses and transaction-based measurements at individual touchpoints are often performed simultaneously. The effect: divergent results with regard to KPIs (e.g. CLI, NPS) and driver impacts (e.g. price perception, product quality, call centre, website). mac/ida© introduces a combined system that can eliminate this divergence: uniform KPIs, exact driver strengths and integrated reporting improve marketing and sales steering significantly.
Presented by: Dr. Jürgen Eisele - Managing Director
Exhibitor info
Language of presentation: German
Even in the age of customer orientation many customer don’t feel like kings / queens but rather like suppliants. Based on a case study it is demonstrated how qualitative journey analyses and quantitative monitorings can be meaningfully combined in a holistic approach, thus turning processes into great experiences.
Presented by: Hannes Wölfer - Managing Director
Exhibitor info
Language of presentation: German
During this session some game-changing tools for qualitative online research will be introduced. MANUFACTS has created a new toolbox that opens up new possibilities in research. Key focus is to get away from verbal communication to a more playful and creative input. However, gamification is just a means of gaining richer insights in qualitative online research.
Presented by: Henner Förstel - Managing Partner
Exhibitor info
Language of presentation: German
Influencers are increasingly regarded as intermediaries between customers and brands. This opens up exciting new opportunities for research to reach young target groups in their digital environments - more naturally and authentically than with other methods. The lecture shows how we go on a netnographic journey with micro-influencers as co-researchers, track down current trends and wishes in their follower communities, and what needs to be taken into account in influencer research in general.
Presented by: Sandra Borth-Michael - Managing Director
Exhibitor info
Language of presentation: English
Audio-matching is a truly innovative technology that collects “ambient” sounds from panelists devices and then matches it with a previously created database of Ads (that is made up of audios from TV, radio and even the Internet). Netquest will share its experience in uncovering the extra audience your brand gets
Presented by: Joaquim Bretcha - International Director | ESOMAR President
Exhibitor info
Language of presentation: English
There relation between attitude and behavior is complex. Many researches tried to establish the correlation between them with a moderate success. Kraus after a meta-analysis of 85 studies proved that a general link is weak (r=0.38). Attitudes are phenomena where an opinion represents only one side of the story. In this workshop we will encourage you to explore the role of hesitation in attitude formation. How to measure it, how it influences behavior and how we can use it to enrich our insights.
Presented by: Anna Szydło - Research Director; Dawid Adamczyk - Research & Development Project Manager
Exhibitor info
Language of presentation: English
During the first half of 2019, Norstat has relaunched all of its 18 European panels. Apparently, all panel pages received a major face-lift. In addition, new functions and game mechanics help to deeper engage with the panel members. However, the key changes to the panel have really happened in the background. They were designed to set the ground for the future of online research. This workshop will walk you through the research based and panelist centric design process of Norstat’s new panel.
Presented by: Robin Setzer - Senior Project Consultant; Remek Gabrys - Business Development Manager
Exhibitor info
Language of presentation: German
Simplicity is a strongly underestimated success factor. Companies can quickly manage 200 touchpoints along the customer journey. Because of this complexity, up to 70% wastage is now measured. Through intelligent focusing, the algorithm can overcome complexity and at the same time achieve further market success. The Zurich-based research and consulting company Accelerom AG, together with the panel provider Norstat, will present what lies behind this smart simplification.
Presented by: Jasmin Walter, Project Consultant, Norstat Deutschland GmbH - Project Consultant; Dr. Bianca Oehl, Senior Consultant, Accelerom AG - Senior Consultant, Accelerom AG
Exhibitor info
Language of presentation: German
We invite you to understand better the lived experience of patients with chronic diseases and how online communities can deliver mutual value to all stakeholders. This methodology should be part of your go to customer and patient centricity methodologies: It offers live, authentic in-the-moment responses providing highest flexibility and instant access to real-time results. Diving deep we help companies to take their communication to the next level of patient engagement.
Presented by: Katja Birke - Managing Director Healthcare Research
Exhibitor info
Language of presentation: German
Agility is a hotly debated topic among Germany’s executive managers and is turning rules and processes on their head. Agile principles mean more security and safeguards when doing business. Peter Aschmoneit and Christoph Kwiatkowski have already supported numerous companies on the road to becoming agile organizations and will share what they have learned from their work in this field. Find out how insights managers apply agile principles for themselves and use them to gain key competitive advant
Presented by: Dr. Peter Aschmoneit - CEO & Co-Founder; Christoph Kwiatkowski - Head of Sales
Exhibitor info
Language of presentation: German
Only very few companies ever succeed in positioning new products on the market. Find out how the successful German start-up Just Spices used iterative, agile toolkits and the latest methods to tap into new markets and launch products quickly and convincingly. Discover how insights managers use these techniques to reduce uncertainty during the innovation development process and create reliable business safeguards.
Presented by: Dr. Peter Aschmoneit - CEO & Co-Founder; Dr. Jannik Meyners - Head of Science; Ole Strohschnieder - CMO, Just Spices
Exhibitor info
Language of presentation: German
We will reveal how AI opens up new ways of Market Research. If you would like to understand how AI helped - an automotive player to reposition its sponsoring activities - a consumer goods producer to gain insights for communication and location decisions - a music label identifying advertising partners for its artists? Then visit our workshop. We promise even the most experienced market researchers will get new ideas and food-for thought for their daily work.
Presented by: Sandra Kröger - Managing Director; Benjamin Brudler - Managing Director
Exhibitor info
Language of presentation: English
Web navigation data give us a wealth of information regarding people’s online activities, but what do they tell us about people’s real-life behaviour? Are they redundant over traditional surveys or can they give us a predictive edge? We’ll show a case study bearing on 2019 European elections in France, UK and Germany. We assess the potential of navigation data to predict opinion changes, as measured by differences in voting intentions and actual voting reported in pre- vs post-election surveys.
Presented by: Dr. Ruben Bach - Postdoctoral Researcher, Chair of Statistics and Methodology, University of Mannheim; Dr. Christoph Kern - Postdoctoral Researcher, Chair of Statistics and Methodology, University of Mannheim; Denis Bonnay - Head of Data Science, respondi
Exhibitor info
Language of presentation: German
Did you already copy and paste 100 graphs for a presentation ? Yes ! You will adore automation so! Automation prevents us from burdens and helps us to focus on true market researcher tasks: interpretation, recommandations... IFAK & respondi will show together how they introduced automation in data collection and processing. Which added value their clients can expect from these evolutions and how it helps to unleash Human Intelligence and good old craftmanship.
Presented by: Marcus Schatilow - Head of Consumer & Customer IFAK Institut GmbH & Co. KG; Orkan Dolay - Chief Operating Officer respondi
Exhibitor info
Language of presentation: German
The most important asset in market research is the study participants. However, they are exposed to an increasing "survey pressure". As a result, participation motivation and response rates for surveys are decreasing considerably. This makes a modern and motivating questionnaire design all the more important, one in which the respondents feel that completing the questionnaire is less of an effort or a burden. The workshop systematically deals with Do's & Don'ts on the basis of practical examples
Presented by: Dr. Axel Theobald - Authorized Signatory and Head of Consulting
Exhibitor info
Language of presentation: German
"The study design includes a workshop, so it's agile." NO! The participants will be filmed with a webcam - so we can measure emotions." NO! Were there ever so many world-changing trends at the same time? Very easily you can lose track of the inflationary promises and use a great method for the completely wrong purpose. The institute september takes a look into the modern buzzword method jungle.
Presented by: Oliver Spitzer - Managing Partner, september Strategy & Research GmbH; Eva Daniela Bock - Research Director, september Strategy & Research GmbH
Exhibitor info
Language of presentation: German
Every week over 22 million people do their grocery shopping in one of the 3,300 REWE markets in Germany. To find out how people experience these purchases, what they like and what they expect in the future, is of strategic interest to REWE. In the presentation, we will introduce the REWE NPS-Tracking and tell you about our pilot experience in April 2018 to the national roll-out this year. We are happy to give you insights into processes and dare to look beyond 2020.
Presented by: Stephan Kaspar, REWE Group - Project Leader – Business Insights; Oliver Kern, SKOPOS CONNECT GmbH - Managing Director SKOPOS CONNECT GmbH
Exhibitor info
Language of presentation: German
Kindoh, a manufacturer of premium diapers & pants, launched its products in Germany in 2019. Prior to the launch, SKOPOS conducted an in-home use test through a community to capture customers’ feedback. We will show you how agile methods lead to a constructive exchange with end customers and also introduce you to a courageous brand that entered the already saturated diaper market and achieve excellent results - even compared to the big players!
Presented by: Luisa Prinz - Productmanager Kindoh; Anja Kreutzer - Senior Research Manager SKOPOS RESEARCH
Exhibitor info
Language of presentation: German
Byton, an innovative car brand for smart electric vehicles, has to stand up against existing large companies and other start-ups. Spiegel Institut has been supporting Byton since 3 years along the user-centered design process. In this context co-creation workshops play a big role. Not only do they deliver insights, they also help in building up a sustainable customer relationship. During this speech the user-centered design process will be introduced with illustrating project examples.
Presented by: Anna Lewandowski - Senior Director Client Services ; Martin Schlierf - Senior Manager Product Strategy
Exhibitor info
Language of presentation: German
In the age of dwindling numbers of participants in online surveys, innovative and targeted panel management and the creation of incentive systems for difficult target groups is becoming increasingly important. The use of the new crypto currency Libra has great potential to solve this problem through sustainable incentives. We show our customers the possibility to reward their target groups with Facebook Libra after surveys and thus achieve significantly higher response rates.
Presented by: Christian Hyka - Executive Management
Exhibitor info
Language of presentation: English
Do you find yourself road-blocked trying to make important decisions? Are you frustrated trying to keep up with rapidly changing trends and competitors? In this session, PepsiCo will show how they have combated these challenges by launching a systematic market research approach to get closer to their consumers and to empower the right go to market decisions quickly.
Presented by: Sioned Winfield - Marketing Director, Insights Digitization Platform, PepsiCo; Ryan Barry - Chief Revenue Officer, Zappi
Exhibitor info
Language of presentation: English
We’re declaring war on research briefs. Why? Because if you never wrote another research brief, you would optimize your time by up to 440% and improve your product launch and advertising performance by up to 30%. Who wouldn’t want to do that? Learn how today’s top brands are using a systematic market research approach to focus on getting closer to their customers instead of spending valuable time on tasks that don’t truly add value.
Presented by: Ryan Barry - Chief Revenue Officer
Exhibitor info

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