Workshop-Programme 2019

In 112 workshops - eight at a time - exhibitors will present their research offers and topics like: Artificial Intelligence | Big Data & Analytics | Agile Research | Communities | Implicit Approaches | Customer Satisfaction | Brand Management | Best Practices | Industries and Target Groups | Qual Research

Admission is free of charge for industry visitors. A special registration is not required. For a quick overview on topics, timing and location of the workshops please download the timetable (on the right). Here you can find downloadable presentations from Research & Result 2018.

For details (description, presentators) use the list in alphabetical order below and click on the title.

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WORKSHOP TIMETABLE 2019

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All workshops in room 1 and room 2 will be interpreted simultaneously into English. In addition to that, 20 workshops in other rooms will be presented in English (indicated in timetable). Regarding the workshops presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.


Language of presentation: German
Advertising contacts do not always lead to purchase! Therefore, the classic advertising impact parameters such as awareness, recall or brand sympathy among the target group are still extremely important. Based on Bilendi's technology and panels Omnicom Media Group Switzerland has developed a product that allows advertisers to measure the success or failure of campaigns in a quick, cost-effective way and forecast for the future.
Presented by: Michael Selz - Director Insight & Strategy, Omnicom Media Group Schweiz AG; Andreas Knappstein - Director DACH, Bilendi GmbH
Exhibitor info
Language of presentation: German
BiSigma is offering solutions in the field of marketing, in order to be able to give recommendations for action based on proven neuromarketing knowledge. In our workshop we will show the different possibilities that exist today to integrate implicit measurements into projects and to be able to give well-founded answers to the questions of the customers. We present some of the solutions live, e.g. Eye tracking, VR, EDA, EMG, NIRS or EEG.
Presented by: Jürgen Bluhm - Eye Tracking Consultant; Dr. Achim Hornecker - Consultant for Physiological Signals
Exhibitor info
Language of presentation: English
As researchers, we’ve never had access to so much public data. Consumers constantly talk about your brand, products and your competitors online. With Digital Consumer Intelligence we now have the chance to collect and analyze the data and turn these insights into action. In this session, you will learn how to combine social data and survey for a fuller, 360° view of your consumers and get a live demo of the instant market research tool Qriously.
Presented by: Lena Höck - Senior Research Analyst; Hugh Ritzema-Carter - VP EMEA
Exhibitor info
Language of presentation: English
What makes a dashboard eye-catching and memorable? Taking part at Research & Results as a featured speaker gives us the opportunity to invite you on a journey into the world of design. After our presentation you will know how to transform a rough sketch into a polished final design, using the DataExpert method of course. Balázs Svidró, one of our Data Visualisation Expert, will guide you through step by step, giving a behind the scenes peek at the process.
Presented by: Balázs Svidró - Data Visualization Expert
Exhibitor info
Language of presentation: German
Market research data provides important impulses for corporate management. When combined with corporate data in particular, relevant insights turn up. However, data transformation and merging is often a big challenge. Benedikt Köhler demonstrates how the analysis and visualization software of DataLion makes the merging, analyzation and automated visualization of data sources a piece of cake.
Presented by: Dr. Benedikt Köhler - Founder and CEO, DataLion GmbH
Exhibitor info
Language of presentation: German
Qualitative digital methods, supported by artifical intelligence, are conquering the field of market research. A Team made up of GapFish, the conglomorate RTL, pangea labs and the HTW Berlin have combined questions from advertising research with new methods from market research. The study analyses the effects of different advertising formats aided by voice question types, which can measure emotions through background AI-applications.
Presented by: Malte Freksa - Chief Digital Officer; Prof. Dr. Holger Lütters - Lecturer - HTW Berlin
Exhibitor info
Language of presentation: German
The tasks in market research become more and more demanding - the analysis tools are correspondingly more complex. Classic methods often reach their limits. This workshop will present innovative tools tailored to the needs of market researchers. Due to their ease of use, they can also be applied without profound statistical expertise. New approaches enable analyzes that were previously impractical due to their time requirements.
Presented by: Prof. Dr. Heiko Schimmelpfennig - Manager Data Sciences; Torsten Bausch - Developer Data Sciences
Exhibitor info
Language of presentation: German
Personas play an important role in the marketing process, because target groups can be clearly illustrated by means of a typical representative and can thus be addressed individually. With the aid of an online survey of >10.000 persons, energy-personas were displayed and then micro-geographically located in a smart research process as well as nationwide address specifically transferred. The availability of personas on address level allows for example the transfer into the CRM system.
Presented by: Dr. Barbara Wawrzyniak - Head of Data & Analytics; Julia Kroth - Consultant Research & Analytics
Exhibitor info
Language of presentation: German
Is market and opinion research only responsible for trends or can facts be expected in the future? What can new survey methods, such as riversampling, achieve? Are online and online the same or maybe even the new CATI? Dr. Liljeberg explains the method discussion in market and opinion research on the fundament of his own study.
Presented by: Dr. Holger Liljeberg - executive director
Exhibitor info
Language of presentation: German
Digitization is in full swing, bringing with it an exponential increase in potentially usable pieces of information on the World Wide Web. Despite the increased centrality and constant accessibility of the online market, regionality remains a central factor for customer-oriented activities. So how exactly can digital footprints on the web be used to optimally select store locations, for example? A digital search for traces using the Innoplexia Discovery Map.
Presented by: René Herget - CEO
Exhibitor info
Language of presentation: German
The digital transformation increases the calls for agile and automated market research. What is needed is a solution that helps to deal with the flood of data and the resolution of data silos. Using NMBRCRNCH as an example, we show how to master the three Vs using a high-performance, user-friendly and individual digitisation platform: Processing of enormous amounts of data (Volume), with different structure (Variety), in real time (Velocity).
Presented by: Walter Freese - Director Business Development
Exhibitor info
Language of presentation: German
CX management has become a vital part in many successful companies. The creation and management of perfect customer experience is replacing the entrepreneurial importance of classical marketing instruments such as pricing. However, a thoroughly planned implementation is often missing. We show you how to get the maximum out of your CX-system thanks to a smart management of CX-based change processes by optimally integrating your organisation.
Presented by: Dr. Ralf Zacharias - Managing Director; Dr. Gunter Härdtl - Managing Director
Exhibitor info
Language of presentation: German
Advertising is not an end in itself, but pursues the goal of reaching the consumers' awareness, memorizing the brand and convincing consumers of buying the product. This is not always the case, as the advertisers hoped. And it doesn’t matter if the advertisement runs on TV, Out-of-Home or Youtube – there is always the risk of failure. Steffen Egner and Joachim Netz use the latest case studies to show how market research helps advertisement get the impact it needs.
Presented by: Steffen Egner - Founder and CEO; Joachim Netz - Director Research & Key Accounting
Exhibitor info
Language of presentation: German
Goes right into your ears, stays in your head: audio campaigns work. However, the perfect radio commercial is often not created at the first shot. The audio marketer RMS and MediaAnalyzer have developed a research tool that reveals the quality of radio commercials which is crucial for improvement. Using the example of two radio commercials from RMS client Shell, Philipp Schulte and Steffen Egner show how the findings from the target group significantly increased the effect of the spots.
Presented by: Steffen Egner - Founder and CEO; Philipp Schulte - Director Advertising & Market Research, RMS Radio Marketing Service GmbH & Co. KG
Exhibitor info
Language of presentation: English
Pathmatics, the digital marketing intelligence platform, announced in September it’s first to market solution to analyze Facebook data in Germany. In this session, Pathmatics CMO William Merchan will review the Facebook ad creatives, impressions, spend, and targeting approaches for the largest brands in Germany. We will share trends and best practices on how to optimize your Facebook strategy.
Presented by: William Merchan - CMO
Exhibitor info
Language of presentation: English
Web navigation data give us a wealth of information regarding people’s online activities, but what do they tell us about people’s real-life behaviour? Are they redundant over traditional surveys or can they give us a predictive edge? We’ll show a case study bearing on 2019 European elections in France, UK and Germany. We assess the potential of navigation data to predict opinion changes, as measured by differences in voting intentions and actual voting reported in pre- vs post-election surveys.
Presented by: Dr. Ruben Bach - Postdoctoral Researcher, Chair of Statistics and Methodology, University of Mannheim; Dr. Christoph Kern - Postdoctoral Researcher, Chair of Statistics and Methodology, University of Mannheim; Denis Bonnay - Head of Data Science, respondi
Exhibitor info
Language of presentation: German
Did you already copy and paste 100 graphs for a presentation ? Yes ! You will adore automation so! Automation prevents us from burdens and helps us to focus on true market researcher tasks: interpretation, recommandations... IFAK & respondi will show together how they introduced automation in data collection and processing. Which added value their clients can expect from these evolutions and how it helps to unleash Human Intelligence and good old craftmanship.
Presented by: Marcus Schatilow - Head of Consumer & Customer IFAK Institut GmbH & Co. KG; Orkan Dolay - Chief Operating Officer respondi
Exhibitor info
Language of presentation: German
Continuous growth in data volumes has an extensive development potential for companies. At first sight, this can be achieved by consolidating and analyzing internal and external data sources. But this is a double-edged sword: On the one hand there are enormous possibilities of transformation, on the other hand it leads to an increased risk of data anarchy. This presentation offers a hands-on approach for building the culture between people and data in a business world.
Presented by: Alexandra Albertsmeier - Consultant Data Analytics
Exhibitor info
Language of presentation: German
We are confronted with a constantly increasing amount of data. Data comes from various sources - from social media, from the ubiquitous tracking devices and last but not least from market research. Under these conditions, which rules apply for the appropriate way of working with data? How can we recognize and use the value of data despite the flood of information? Statista thrives on accumulating and presenting data. We have therefore approached this topic in 5 theses.
Presented by: Nicolas Loose - Head of Market Research
Exhibitor info
Language of presentation: English
Problem-solving starts with a problem, but where does the problem start? Recent research has clearly shown that problems arise from unmet or misunderstood needs. Throughout time, market research helped us to identify problems, but understanding the fundamental needs have come short. In this workshop you will see how fast you can analyze open ended questions with our tool Survey Insights and save time to focus on creating valuable market and brand intelligence.
Presented by: Khaleeq Aziz - Managing Partner
Exhibitor info
Language of presentation: German
AI enriches the analysis and outputs of text-based qualitative research. With our SaaS Platform the relevant elements of meaning can be identified more quickly and accurately. Weak signals become visible. Benchmarks are formed. Crossing different variables gets easy to realise. Percentages indicate important dimensions and their scope. Concise thematic overviews with weighting are great visualization and persuasion aids in the presentation of results.
Presented by: Natacha Dagneaud - Managing Director; Philippe Ait Yahia - CEO Synomia
Exhibitor info
Language of presentation: German
Whenever we talk about visualizing information we need to keep in mind its purpose, which can range from purely communicative to highly analytical. Depending on its purpose, audience or message a data-visualization’s design needs to be explanatory, exploratory or take on a hybrid from. In this workshop we will demonstrate the importance of design and how a tailor-made approach can make the difference between a classic business intelligence tool and a multifunctional custom dashboard.
Presented by: Nina Corradini - Client Director
Exhibitor info
Language of presentation: German
Agility, Speed, Automation, Comparability and Do-It-Yourself are pushing the requirements on the role of researchers. Software platforms are taking a central role within that paradigm shift. But the tech-landscape is a jungle and borders are fluent between the different platforms. The speech gives a clear overview on state-of-the-art platforms and their use cases and helps researchers how to get ready for the new requirements.
Presented by: Marc Sedler - Head of Corporate Solutions at Toluna Germany GmbH
Exhibitor info
Language of presentation: English
80% of innovations fail within the first years. Research often relies on claimed behavior like purchase intent questions. The difference between claimed and actual behavior can be as big as 600%. Veylinx hosts real-life auctions to understand what consumers are truly prepared to pay for an idea or concept. As the KPIs are based on real commerce they are highly predictable of real market results. This presentation will explain how to integrate transactional learning in the CPG innovation funnel.
Presented by: Rainier van Rietschoten - CCO
Exhibitor info

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