Workshop-Programme 2019

In 112 workshops - eight at a time - exhibitors will present their research offers and topics like: Artificial Intelligence | Big Data & Analytics | Agile Research | Communities | Implicit Approaches | Customer Satisfaction | Brand Management | Best Practices | Industries and Target Groups | Qual Research

Admission is free of charge for industry visitors. A special registration is not required. For a quick overview on topics, timing and location of the workshops please download the timetable (on the right). Here you can find downloadable presentations from Research & Result 2018.

For details (description, presentators) use the list in alphabetical order below and click on the title.

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WORKSHOP TIMETABLE 2019

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All workshops in room 1 and room 2 will be interpreted simultaneously into English. In addition to that, 20 workshops in other rooms will be presented in English (indicated in timetable). Regarding the workshops presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.

a
Language of presentation: German
More and more companies are transforming into agile businesses. One of the main cornerstones of agility is customer centricity. Whether developing new concepts, products or designs within strategy, marketing or product divisions, customer feedback is needed at every stage of the process. This feedback is provided by market researchers, making them crucial for agility. In this workshop, we will discuss how market researchers contribute significantly to agile business transformation.
Presented by: Louise Leitsch - Research Consultant
Exhibitor info
Language of presentation: German
In classic online panels, participants are often offered money as an incentive. Consequently, they are extrinsically motivated and try to earn as much money as possible with as little work as possible. The consequences are speeding, one-lining, bad free-text replies and dishonest answers, i.e. poor data quality. With a focus on community, gamification and exchange of opinions, Appinio appeals to the intrinsic motivation of the participants, who thus enjoy taking part in surveys.
Presented by: Louise Leitsch - Research Consultant
Exhibitor info
b
Language of presentation: German
Which rational and emotional factors really influence the B2B supplier choice? In numerous projects for leading B2B brands, as well as in our current study among 2,000 B2B decision-makers, we have found that different emotions play an important role across the different touchpoints of the customer journey. In our workshop, we’ll explore the methods of measuring the influence of emotional influencing factors along the path-to-purchase and show you how to make your communications more effective.
Presented by: Claudia Knod - General Manager Germany
Exhibitor info
Language of presentation: English
Exploiting Implicit Motivations to hack the purchase process is no science-fiction plot! It’s already boosting sales for some of the world’s biggest brands. The BEYOND REASON model reveals, with unprecedented precision, what motivates & demotivates purchase decisions & how the human brain evaluates brand communications. This model accurately solves the most common marketing challenges: awareness, preference, recruitment, loyalty & customer satisfaction. Join us and don’t get left behind.
Presented by: Olivier Tjon - Founder; Nathan Axford - Founder
Exhibitor info
Language of presentation: German
Advertising contacts do not always lead to purchase! Therefore, the classic advertising impact parameters such as awareness, recall or brand sympathy among the target group are still extremely important. Based on Bilendi's technology and panels Omnicom Media Group Switzerland has developed a product that allows advertisers to measure the success or failure of campaigns in a quick, cost-effective way and forecast for the future.
Presented by: Michael Selz - Director Insight & Strategy, Omnicom Media Group Schweiz AG; Andreas Knappstein - Director DACH, Bilendi GmbH
Exhibitor info
Language of presentation: German
BiSigma is offering solutions in the field of marketing, in order to be able to give recommendations for action based on proven neuromarketing knowledge. In our workshop we will show the different possibilities that exist today to integrate implicit measurements into projects and to be able to give well-founded answers to the questions of the customers. We present some of the solutions live, e.g. Eye tracking, VR, EDA, EMG, NIRS or EEG.
Presented by: Jürgen Bluhm - Eye Tracking Consultant; Dr. Achim Hornecker - Consultant for Physiological Signals
Exhibitor info
Language of presentation: English
As researchers, we’ve never had access to so much public data. Consumers constantly talk about your brand, products and your competitors online. With Digital Consumer Intelligence we now have the chance to collect and analyze the data and turn these insights into action. In this session, you will learn how to combine social data and survey for a fuller, 360° view of your consumers and get a live demo of the instant market research tool Qriously.
Presented by: Lena Höck - Senior Research Analyst; Hugh Ritzema-Carter - VP EMEA
Exhibitor info
c
Language of presentation: English
Innovation is the ability to see change as an opportunity, not a threat. The market research industry today is continuously challenged by the rising levels of online fraud. It is also compromising the integrity of the industry. Though right now, this may seem like an obvious threat, by managing how we innovate against fraud, we can turn it to an opportunity. Understand what quality measures you can put in place to battle fraud in the age of programmatic sample buying.
Presented by: Oscar Carlsson - Chief Innovation Officer
Exhibitor info
Language of presentation: German
Sentiment and thematic valuation: An automated semantic Text Mining tool extracts the most important factors of customer satisfaction from free text sections. Topics and the detection of sentiment on a five-tier scale can be configured manually using the cognesys Mentor. Can aspects of customer satisfaction be captured by Social Media Monitoring regardless of or beyond targeted inquiries? Analysis of Customer Satisfaction using data from everyday communication with customers: what is possible?
Presented by: Dr. Bernd Schönebeck - CEO cognesys gmbh
Exhibitor info
Language of presentation: German
Questions about the future behavior of humans can not be answered by simple questions and hypothesis formation. The answer to the question "How will people use audio in 2025" called for a creative research approach: Online Forums mixed with Lego® Serious Play Workshops revealed deep insights on audio usage in the present and and the future. The transition to "mental maps" of a "Planet Audio" in 2025 is just as unique as the method-mix.
Presented by: Charlotte Hager - CEO
Exhibitor info
Language of presentation: English
More and more sales are moving online. How can retailers compete? Their best chance is to make the difference by upgrading the customer experience in-store and disrupting retail CX by putting humans first again. This session will give you the key to drive your success at the most relevant step of your customer journey: the point of customer experience!
Presented by: Nicolas Hammer - CEO & co-founder at Critizr; Stefan Osthaus - GF at Experience5
Exhibitor info
d
Language of presentation: English
More than 60% of people prefer to answer surveys on mobile devices, and mobile often is the only way to interact with younger people or people in emerging markets. But the insights industry is struggling with this changing environment. In this workshop, we'll cover topics around sample, survey and data quality - to prepare your organisation to connect with your customers at scale.
Presented by: Niklas Anzinger - Strategic Insights Lead
Exhibitor info
Language of presentation: English
What makes a dashboard eye-catching and memorable? Taking part at Research & Results as a featured speaker gives us the opportunity to invite you on a journey into the world of design. After our presentation you will know how to transform a rough sketch into a polished final design, using the DataExpert method of course. Balázs Svidró, one of our Data Visualisation Experts, will guide you through step by step, giving a behind the scenes peek at the process.
Presented by: Balázs Svidró - Data Visualization Expert
Exhibitor info
Language of presentation: German
Market research data provides important impulses for corporate management. When combined with corporate data in particular, relevant insights turn up. However, data transformation and merging is often a big challenge. Benedikt Köhler demonstrates how the analysis and visualization software of DataLion makes the merging, analyzation and automated visualization of data sources a piece of cake.
Presented by: Dr. Benedikt Köhler - Founder and CEO, DataLion GmbH
Exhibitor info
Language of presentation: German
Always and everywhere, the customer in focus. You want to understand the development of your customers, where the barriers in their purchase process lie, which competitors they visit and shop and what the shopping areas of your stores look like compared to your competitors? DEFACTO, as an expert for customer centricity, offers software solutions for generating smart insights specifically for the retail sector, based on transactions, survey data as well as mobile geo data.
Presented by: Thomas Plennert - Executive Director Data Intelligence
Exhibitor info
Language of presentation: German
The call for faster market research is getting louder year by year. Steffen Bott and Matthias Kampmann show how the highest quality standards for sample and results can be combined with great speed, by making use of a new private panel marketplace. The Research & Results 2019 gives you an exclusive look at how this successful combination can impact your business as an insights manager.
Presented by: Matthias Kampmann - Head of Strategic Cooperations, quantilope GmbH; Steffen Bott - Director, Sales, Dynata
Exhibitor info
Language of presentation: German
In 2017, we ran a study across 10 markets to understand how brands and agencies were measuring digital advertising campaigns. Interestingly, the results revealed that measurement was a major concern to marketers and that only 25% of ads reach the right audience. In an industry that experiences such rapid change, we have re-run the study 2 years on to find out what has changed. Join us to find out and gain actionable insights on how to optimise your campaigns for best performance.
Presented by: Jan Laufhuette - Director, Sales
Exhibitor info
e
Language of presentation: English
Being able to deliver the key insights to your clients on time is critical to the success of a project and, in turn, the agency itself. Finding efficiencies in the reporting process not only gives you back time to reallocate to more ‘story telling’ time, but also to help ensure a report’s accuracy. However, for many teams, manually created reports are still the norm and 100s of hours are spent creating them! The purpose of this workshop is to help demystify report automation once and for all!
Presented by: Russ Budden - Director of Sales and Marketing
Exhibitor info
Language of presentation: German
In an interactive panel session with leading client-side insight professionals, we will explore challenges and solutions for the future strategic positioning of insights as a business function. Together with the current ESOMAR president Joaquim Bretcha and the ESOMAR Representatives for Germany, the participants will discuss valuation models, novel skillsets required and what kind of support client side insight professionals are looking for from external service provides.
Presented by: Joaquim Bretcha - ESOMAR President; Dirk Frank - Esomar Representative Germany; Christoph Welter - Esomar Representative Germany
Exhibitor info
Language of presentation: German
Online shopping behaviour studies need to address customer experience and the effects on the purchasing decisions. For this purpose, expertise in UX and classic shopper research can be ideally combined and provide even better insights.
Presented by: Felix Metger - Unit Lead Shopper Experience Research
Exhibitor info
Language of presentation: German
Today, customer portals are an indispensable touchpoint: many insurance companies as well as electricity and telecommunications providers rely on digital customer loyalty. However, the initial situation is ambivalent: while the provider sees the customer portal as a medium for building trust, loyalty and securing the long-term success of the company, the actual use of the customer looks different. We give useful tips for the design of an ideal customer portal.
Presented by: Carina de López - Unit Lead User Experience
Exhibitor info
Language of presentation: German
Sarah Lee Schwartz presents the results of multiple media usage studies. She presents new methods for measuring the advertising efficiency of social media channels and explains how dynamic and static social media creatives can be designed as successfully as possible.
Presented by: Sarah Lee Schwartz - Senior Research Consultant
Exhibitor info
g
Language of presentation: German
Qualitative digital methods, supported by artifical intelligence, are conquering the field of market research. A Team made up of GapFish, the conglomorate RTL, pangea labs and the HTW Berlin have combined questions from advertising research with new methods from market research. The study analyses the effects of different advertising formats aided by voice question types, which can measure emotions through background AI-applications.
Presented by: Malte Freksa - Chief Digital Officer; Prof. Dr. Holger Lütters - Lecturer - HTW Berlin; Sandra Vitt - Senior Projectlead advertisement research, RTL media group
Exhibitor info
Language of presentation: German
Artificial intelligence, digital assistants, ibeacon and co. are conquering the digital world. The german market research landscape however is cautious with its adaption of these technologies. Market research professionals were asked for the third time, in co-operation with Research & Results, planung&analyse and BVM, how they momentarily implement digital technologies and what chances they see in these. A further focus is put on the expectant changes within the branch.
Presented by: Malte Freksa - Chief Digital Officer; Oliver Tabino - Founder & Managing Director, Q | Agentur für Forschung GmbH; Prof. Dr. Holger Lütters - Lecturer - HTW Berlin
Exhibitor info
Language of presentation: German
Qualitative digital methods, supported by artifical intelligence, are conquering the field of market research. A Team made up of GapFish, the conglomorate RTL, pangea labs and the HTW Berlin have combined questions from advertising research with new methods from market research. The study analyses the effects of different advertising formats aided by voice question types, which can measure emotions through background AI-applications.
Presented by: Malte Freksa - Chief Digital Officer; Prof. Dr. Holger Lütters - Lecturer - HTW Berlin
Exhibitor info
Language of presentation: German
Always online. Surrounded by media, brands and influencers - but still difficult to reach ... Where and how is digital communication relevant for Gen Z? To answer these questions, Patricia Blau and Tina Choi-Odenwald first examine the psychography of Gen Z on the basis of the GIM societal study 'Wie tickt Deutschland'. From the societal meta-level they then zoom in: behavioral tracking provides insights into exemplary digital-media profiles.
Presented by: Patricia Blau - Corporate Director; Tina Choi-Odenwald - Senior Research Manager
Exhibitor info
Language of presentation: English
There are few topics that are less impacted by feelings, cultural preferences and national attitudes than food. Our study analyses the eating habits in four countries to come up with a typology of eating situations based on motivations. Why do we eat? To satisfy a hunger or to treat ourselves? Our study allows to see in which situation different product categories are consumed, how it’s consumed (alone, together with others, at home, on the street…) and the motivations behind this consumption.
Presented by: Clément Catinchi - Co-Director, GIM France; Selen Destailleur - Co-Director, GIM France
Exhibitor info
Language of presentation: German
The way people communicate and organize their communities is strongly influenced by technical and scientific achievements. New ways of life open up, social values gain or lose in relevance. The ego is challenged to realign itself through limitless possibilities. We answer the question of how social value shifts affect your industry and especially your target groups.
Presented by: Dr. Hannes Fernow - Director Foresight (GIM foresight)
Exhibitor info
h
Language of presentation: English
Agility has become the biggest challenge to succeed in rapidly transforming markets where traditional research often moves too slow. Our new NPD Express step changes speed to market with an integrated digital innovation suite, blending technology and real-time qualitative & quantitative insights with research consultancy. With live examples from ideation and concept testing to pricing, packaging, and conjoint-based optimisation, we demonstrate how we empower agile innovation.
Presented by: Gabriele Stoeckl - Sector Head CPG at Harris Interactive
Exhibitor info
Language of presentation: German
Promotion campaigns are an effective instrument to quickly increase sales and market penetration. But which promotional frequency will have the optimal effect? Static market simulations provide no answer to this question. Harris Interactive has therefore developed a conjoint-based tool that dynamically simulates the effect of promotional activities. This dynamic forecasting allows the optimisation of promotion strategies using one of the most powerful tools in market research for the first time.
Presented by: Kerstin Jahnke - Research Consultant at Harris Interactive; Frank Drewes - Director Marketing Science at Harris Interactive
Exhibitor info
Language of presentation: German
New challenges and increasing competition in a global market put healthcare companies under great pressure to adopt customer-oriented strategies. But what is customer centricity and which factors have the greatest impact on it? How do I successfully implement Customer Centricity in my company? A two-step approach using qualitative and multivariate analysis methods.
Presented by: Dr. Orhan Kocyigit - Director Healthcare Research at Harris Interactive; Gábor Hahn - Sector Head Qualitative Research at Harris Interactive
Exhibitor info
i
Language of presentation: German
In our presentation we describe national field agencies as central hub of trust between all active players in the field of qualitative market research. We will analyze how immediate feedback regarding recruitment data and facts in clear digital output can form the base for successful diagnostic of potential errors and enable clients to go from there and refine their segments and concepts. We will focus on generating additional value as well as building a relation of trust in all dimensions.
Presented by: Andreas Hüffer - Senior Moderator & Research Consultant
Exhibitor info
Language of presentation: German
The tasks in market research become more and more demanding - the analysis tools are correspondingly more complex. Classic methods often reach their limits. This workshop will present innovative tools tailored to the needs of market researchers. Due to their ease of use, they can also be applied without profound statistical expertise. New approaches enable analyzes that were previously impractical due to their time requirements.
Presented by: Prof. Dr. Heiko Schimmelpfennig - Manager Data Sciences; Torsten Bausch - Developer Data Sciences
Exhibitor info
Language of presentation: German
What do chameleons and market researchers have in common? Join us on our journey to explore the different data collection and recruiting methods CATI, CAWI and Social Media Recruiting to identify the perfect interaction of our mixed mode approach by means of a case study.
Presented by: Christine Albrecht - Managing Director
Exhibitor info
Language of presentation: German
The B2B market research is becoming more and more relevant. To meet this demand infas 360 operates the largest company database in Germany. With additional and special information within this B2B-database, business executives from companies of all branches in Germany were asked by an online survey on the subject of e-mobility. Not only Automotive and energy providers are actually very interested in the e-mobility-needs of businesses such as vehicle fleets and starts-ups in general.
Presented by: Beatrice Nolte - Data Scientist; Sascha Jablonski - Business Manager B2B-Targeting
Exhibitor info
Language of presentation: German
Personas play an important role in the marketing process, because target groups can be clearly illustrated by means of a typical representative and can thus be addressed individually. With the aid of an online survey of >10.000 persons, energy-personas were displayed and then micro-geographically located in a smart research process as well as nationwide address specifically transferred. The availability of personas on address level allows for example the transfer into the CRM system.
Presented by: Dr. Barbara Wawrzyniak - Head of Data & Analytics; Julia Kroth - Consultant Research & Analytics
Exhibitor info
Language of presentation: German
Digitization changes everything, or does it? Companies dedicate a lot of energy to digitizing processes, services and customer communication. When everything is digital however, the analogue gets special again. „Always on“ turns into „mixed mode“ and a longing for real-life experiences. What will the new analogue look like and what do customers want? There are many opinions, but hardly any sound findings. We will demonstrate all novelties of the new analogue for your business.
Presented by: Karsten John - Managing Director
Exhibitor info
Language of presentation: German
Is market and opinion research only responsible for trends or can facts be expected in the future? What can new survey methods, such as riversampling, achieve? Are online and online the same or maybe even the new CATI? Dr. Liljeberg explains the method discussion in market and opinion research on the fundament of his own study.
Presented by: Dr. Holger Liljeberg - executive director
Exhibitor info
Language of presentation: German
Usually marketers take efforts to extract segments from customers within the company's own customer database. However, this has the disadvantage that these customer segments are very self-referential. INNOFACT has therefore developed a three-stage process that allows target group segmentation based on a representative survey to be matched with the company's own CRM database. The workshop wants to identify opportunities and critical points regarding the connection of survey data and CRM data.
Presented by: Christian Thunig - Managing Partner; Tomislav Djoja - Unit Director
Exhibitor info
Language of presentation: German
Digitization is in full swing, bringing with it an exponential increase in potentially usable pieces of information on the World Wide Web. Despite the increased centrality and constant accessibility of the online market, regionality remains a central factor for customer-oriented activities. So how exactly can digital footprints on the web be used to optimally select store locations, for example? A digital search for traces using the Innoplexia Discovery Map.
Presented by: René Herget - CEO
Exhibitor info
Language of presentation: German
Consumers lie. Not intentionally, but especially then, when they are explicitly asked about their preferences, buying motives or purchase wishes. Implicit approaches help to make unconscious buying drivers measurable and reveal true buying motives and attitudes. In this workshop you will gain insights about the best implicit methods that have been proven to be effective in operational practice, as well as practical applications around brand perception, product design and advertising impact.
Presented by: Mag. Panorea Kaskani - Neuromarketing Consultant
Exhibitor info
Language of presentation: German
Market research is facing special challenges when it comes to B2B industries. Market analysis need to consider multistage distribution structures and the high relevance of direct sales. Market selection projects are not only restricted to regional respectively industry related markets but industry overlapping application possibilities. This presentation shows business related B2B-Market Intelligence Toos for a better market performance.
Presented by: Dr. Frederik Lehner - General Manager at InterConnection Consulting
Exhibitor info
Language of presentation: German
The digital transformation increases the calls for agile and automated market research. What is needed is a solution that helps to deal with the flood of data and the resolution of data silos. Using NMBRCRNCH as an example, we show how to master the three Vs using a high-performance, user-friendly and individual digitisation platform: Processing of enormous amounts of data (Volume), with different structure (Variety), in real time (Velocity).
Presented by: Walter Freese - Director Business Development
Exhibitor info
Language of presentation: German
In the supermarket, decisions are made in seconds. Understanding these processes is essential for successful brand, product and pricing design. To simulate and measure the complexity of the purchase situation validly is a methodical challenge. We will show you how the use of shelf conjoint, implicit reaction time measurement and price psychological models can give you a comprehensive understanding of the purchasing process at the POS and how you can optimally position your products.
Presented by: Sören Scholz - CEO
Exhibitor info
Language of presentation: German
Correctly done, customer segmentation and personas are a valuable tool for an optimal customer approach. Unfortunately, not every segmentation study offers the desired added value. In this workshop we will discuss with you what personas and segmentations can (and cannot) achieve and show what really matters from the design of the study to its practical implementation, so that your customer segmentation becomes successful.
Presented by: Sören Scholz - CEO; Sebastian Syperek - Head of Customer Insights, Deutsche Bahn AG, DB Vertrieb GmbH
Exhibitor info
Language of presentation: German
The Ipsos survey "The Future of Ageing" shows: Only one in three is looking forward to growing old. But many expect to be fit even at an advanced age. A tension between fear and hope. A closer look at Germany is worthwhile, because in the next 10 years 12 million people will reach retirement age: Which disruptions in areas like leisure activities, consumer behavior or politics are emerging? How will baby boomers redefine retirement and (un)rest?
Presented by: Jens Siemers - Senior Research Executive, Ipsos GmbH
Exhibitor info
Language of presentation: English
During a carousel workshop setting Ipsos created a new definition of patient centricity: in various settings Bayer employees experienced how life really feels for people with different conditions. The knowledge gained through this firsthand experience will have great impact on future product development and communication.
Presented by: Kerstin Gass - Associate Manager, Ipsos GmbH; Angeliki Maragkou - Global Strategic Insights Excellence Director, Bayer Consumer Care AG
Exhibitor info
Language of presentation: German
ABOUT YOU and Ipsos have combined two interactive methods to better understand the meaning of fashion and media in the lives of young women (18-25 years): In the first step, we immersed ourselves in the wardrobe and the thoughts of the participants via Ipsos "AppLife" in order to get a better picture of this target group. This was followed by the playful "Journey Pathfinder" method, in which the participants graphically reconstructed their individual customer journeys on the subject of fashion.
Presented by: Anna Steinleitner - Senior Research Executive, Ipsos GmbH; Kristin Driemeier - Junior Project Manager Market Research, ABOUT YOU GmbH
Exhibitor info
Language of presentation: German
Protein bars, body lotions, mens shavers – today’s products have to deliver fascinating sensory experiences that bring the brand to life through all the senses. Sensory product testing accompanies manufacturers along the way –thus clearly distinguishing itself from classic market research. Specific test facilities, procedures, and sensory marketing research methods as well as extensive knowledge in behavioral economics provide the requisite tools that successful brands use to test their products
Presented by: Joachim Haag - Managing Director
Exhibitor info
k
Language of presentation: German
Modern customer experience programs are impossible without comprehensive technology built into them. The combination of different platforms opens up completely new possibilities to generate insights. But without sustainable impact, all of these technology investments will end up nowhere. Using practical examples, we describe typical areas of tension and pragmatic solutions to make CX programs successful.
Presented by: Dr. Peter Pirner - Domain Lead Customer Experience
Exhibitor info
Language of presentation: German
Decisions about campaign durations, media channels and campaign messages need to be made faster and under growing uncertainty. At the same time, more and more data is available. However, these data are often not interlinked and therefore difficult to use for quick decisions. Kantar`s holistic branding approach provides the ability to systematically link multiple data and make faster and better decisions through AI.
Presented by: Dr. Peter Ludwig - Domain Lead Brand & Brand Guidance; Dr. Markus Eberl - Domain Lead Analytics Practice
Exhibitor info
Language of presentation: German
BrandZ 2019 proves again: Brands who follow a purpose, who look for relevant differentiation and care for salience create more impact. But how do you get there? To create a brand positioning which meets these points is hard work and does not happen by chance. We show, based on examples, how we distill true insights through our holistic approach, how we develop distinct positioning routes from there and make sure, agencies are inspired and guided into the right direction.
Presented by: Nadja Hilse - Senior Specialist Cultural Insight & Activation; Joachim Odendahl - Senior Consultant
Exhibitor info
Language of presentation: German
Today`s marketing needs valide information faster and faster – if it is about getting access to existing data, the organisation of short surveys or the decision, which commercial draft should go on air or which product concept should be further developed. Marketplace brings together agile solutions, either as a do it yourself platform or supported through consultancy by our experts.
Presented by: Shanine Chaudhry - Client Director & Domain Lead Creative; Thomas Deneke - Client Director
Exhibitor info
Language of presentation: German
Thanks to the popularity of WhatsApp, WeChat & Co.moderated digital focus groups via text chat are currently experiencing a revival. In the context of agile research approaches, the moderated live chat gains new relevance and can convince with its speed, interactivity and flexible application. In the workshop we will show you a wide range of use cases for digital focus groups, provide inspiration for your qualitative research and explain what needs to be taken into account during implementation.
Presented by: Dirk Wieseke - Managing Director
Exhibitor info
l
Language of presentation: German
In the agile market environment of the food industry, it is a central task to quickly predict reliable consumer trends and then take advantage of the knowledge advantage. Together with Danone we faced this challenge. Our AI-supported systems analyzed the voices of consumers in social media worldwide. This is how we identified the Trend Ingredients 2020. Find out what challenges we faced and what solutions we found.
Presented by: Felix Scherrer - Head of Operations Linkfluence Germany
Exhibitor info
Language of presentation: German
Sample quality depends on survey quality. When respondents are exposed to poor surveys, they are more likely to provide low quality responses. To improve sample quality, adopting a marketplace business model is key. In a marketplace, buyer and supplier identities are known, and both sides can work to detect and mitigate issues that lead to poor quality. In addition, the self-regulatory aspect of a marketplace allows suppliers to flag low quality surveys, leading to lower reconciliation rates.
Presented by: Milan Kaster - Territory Manager, Central Europe
Exhibitor info
m
Language of presentation: German
Sustainability and environmental orientation are no longer USPs. They are a must have for any company that needs to be credibly communicated to stakeholders. Using the example of e-mobility, we show how to develop a promising content strategy for companies based on freely accessible online data. Is it possible to penetrate the customer on such a global issue? #automotive #energy #e-mobility #ionlineresearch
Presented by: Dr. Oliver Kohl - General Manager; Andreas Minarski - Head of Social Media Research
Exhibitor info
Language of presentation: German
New technologies are revolutionizing traditional markets and the relationship between companies and customers in a variety of ways. For a full understanding of the changes, each market participant should have the right tools and approaches to get all relevant and critical information for their own strategy. Using the example of e-mobility, we will show you how to discover new touchpoints and integrate them successfully into your business models.
Presented by: Matthias Reus - Head of Market Research; Markus Hartmann - Senior Project Manager Market Research
Exhibitor info
Language of presentation: German
CX management has become a vital part in many successful companies. The creation and management of perfect customer experience is replacing the entrepreneurial importance of classical marketing instruments such as pricing. However, a thoroughly planned implementation is often missing. We show you how to get the maximum out of your CX-system thanks to a smart management of CX-based change processes by optimally integrating your organisation.
Presented by: Dr. Ralf Zacharias - Managing Director; Dr. Gunter Härdtl - Managing Director
Exhibitor info
Language of presentation: German
Real customer loyalty needs more than high touchpoint- satisfaction! In addition to ensuring high process performance at all touchpoints, the main objective is to establish a holistic customer management system for customer loyalty. An example from the automotive industry illustrates how satisfied customers become and remain loyal.
Presented by: Markus Mayer - Managing Director; Stefan Seng - Managing Director
Exhibitor info
Language of presentation: German
Global loyalty analyses and transaction-based measurements at individual touchpoints are often performed simultaneously. The effect: divergent results with regard to KPIs (e.g. CLI, NPS) and driver impacts (e.g. price perception, product quality, call centre, website). mac/ida© introduces a combined system that can eliminate this divergence: uniform KPIs, exact driver strengths and integrated reporting improve marketing and sales steering significantly.
Presented by: Dr. Jürgen Eisele - Managing Director
Exhibitor info
Language of presentation: German
Even in the age of customer orientation many customer don’t feel like kings / queens but rather like suppliants. Based on a case study it is demonstrated how qualitative journey analyses and quantitative monitorings can be meaningfully combined in a holistic approach, thus turning processes into great experiences.
Presented by: Hannes Wölfer - Managing Director
Exhibitor info
Language of presentation: German
During this session some game-changing tools for qualitative online research will be introduced. MANUFACTS has created a new toolbox that opens up new possibilities in research. Key focus is to get away from verbal communication to a more playful and creative input. However, gamification is just a means of gaining richer insights in qualitative online research.
Presented by: Henner Förstel - Managing Partner
Exhibitor info
Language of presentation: German
Advertising is not an end in itself, but pursues the goal of reaching the consumers' awareness, memorizing the brand and convincing consumers of buying the product. This is not always the case, as the advertisers hoped. And it doesn’t matter if the advertisement runs on TV, Out-of-Home or Youtube – there is always the risk of failure. Steffen Egner and Joachim Netz use the latest case studies to show how market research helps advertisement get the impact it needs.
Presented by: Steffen Egner - Founder and CEO; Joachim Netz - Director Research & Key Accounting
Exhibitor info
Language of presentation: German
Goes right into your ears, stays in your head: audio campaigns work. However, the perfect radio commercial is often not created at the first shot. The audio marketer RMS and MediaAnalyzer have developed a research tool that reveals the quality of radio commercials which is crucial for improvement. Using the example of two radio commercials from RMS client Shell, Philipp Schulte and Steffen Egner show how the findings from the target group significantly increased the effect of the spots.
Presented by: Steffen Egner - Founder and CEO; Philipp Schulte - Director Advertising & Market Research, RMS Radio Marketing Service GmbH & Co. KG
Exhibitor info
Language of presentation: German
Influencers are increasingly regarded as intermediaries between customers and brands. This opens up exciting new opportunities for research to reach young target groups in their digital environments - more naturally and authentically than with other methods. The lecture shows how we go on a netnographic journey with micro-influencers as co-researchers, track down current trends and wishes in their follower communities, and what needs to be taken into account in influencer research in general.
Presented by: Sandra Borth-Michael - Managing Director
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Language of presentation: German
In 15 years as an online market research company not everything goes as planned. Although failures are uncomfortable they are a chance to improve. This is the reason why we share the stories of a few of our biggest setbacks and let you take part in what we have learned.
Presented by: Moritz Kisselbach - Senior Project Manager
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Language of presentation: English
Audio-matching is a truly innovative technology that collects “ambient” sounds from panelists devices and then matches it with a previously created database of Ads (that is made up of audios from TV, radio and even the Internet). Netquest will share its experience in uncovering the extra audience your brand gets
Presented by: Joaquim Bretcha - International Director | ESOMAR President
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Language of presentation: English
The relation between attitude and behavior is complex. Many researches tried to establish the correlation between them with a moderate success. Kraus after a meta-analysis of 85 studies proved that a general link is weak (r=0.38). Attitudes are phenomena where an opinion represents only one side of the story. In this workshop we will encourage you to explore the role of hesitation in attitude formation. How to measure it, how it influences behavior and how we can use it to enrich our insights.
Presented by: Anna Szydło - Research Director; Dawid Adamczyk - Research & Development Project Manager
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Language of presentation: German
In our workshop we would like to present selected results from two research projects of our study series "Trendmonitor Germany", which analyse consumer expectations of the services of banks and insurance companies of the future: The first study uses an innovative Market Research Online Community Approach (MROC) to give the so-called Generation Z a voice. The second study shows selected quantitative results on current digital trends in financial products.
Presented by: Jutta Rothmund - Senior Consultant and Research Partner; Thomas Donath - Managing Director
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Language of presentation: English
During the first half of 2019, Norstat has relaunched all of its 18 European panels. Apparently, all panel pages received a major face-lift. In addition, new functions and game mechanics help to deeper engage with the panel members. However, the key changes to the panel have really happened in the background. They were designed to set the ground for the future of online research. This workshop will walk you through the research based and panelist centric design process of Norstat’s new panel.
Presented by: Robin Setzer - Senior Project Consultant; Remek Gabrys - Business Development Manager
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Language of presentation: German
Simplicity is a strongly underestimated success factor. Companies can quickly manage 200 touchpoints along the customer journey. Because of this complexity, up to 70% wastage is now measured. Through intelligent focusing, the algorithm can overcome complexity and at the same time achieve further market success. The Zurich-based research and consulting company Accelerom AG, together with the panel provider Norstat, will present what lies behind this smart simplification.
Presented by: Jasmin Walter, Project Consultant, Norstat Deutschland GmbH - Project Consultant; Dr. Bianca Oehl, Senior Consultant, Accelerom AG - Senior Consultant, Accelerom AG
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Language of presentation: English
Pathmatics, the digital marketing intelligence platform, announced in September it’s first to market solution to analyze Facebook data in Germany. In this session, Pathmatics CMO William Merchan will review the Facebook ad creatives, impressions, spend, and targeting approaches for the largest brands in Germany. We will share trends and best practices on how to optimize your Facebook strategy.
Presented by: William Merchan - CMO
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Language of presentation: German
The shopper as a showcase: He uses the digital possibilities in the "omnichannel" naturally. This changes how customers and dealers relate to each other. Julia David and Heiner Junker have done a lot of research and present key insights and success factors from the retail sector, which you should take to heart for your digital strategy as well.
Presented by: Heiner Junker - Managing Partner; Julia David - Senior Research Consultant, Consumer & Retail Research
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Language of presentation: German
We invite you to understand better the lived experience of patients with chronic diseases and how online communities can deliver mutual value to all stakeholders. This methodology should be part of your go to customer and patient centricity methodologies: It offers live, authentic in-the-moment responses providing highest flexibility and instant access to real-time results. Diving deep we help companies to take their communication to the next level of patient engagement.
Presented by: Katja Birke - Managing Director Healthcare Research
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Language of presentation: German
Emotional experience is decisive for active customer loyalty. But which factors fuel positive passion - and which leave customers cold? Working with recent survey findings, we will take you on a journey through brand relationships in different industries. On the agenda: quantifying the strength of loyalty by means of implicit measurement of emotional response, examining drivers and barriers behind true loyalty as well as exploring effective triggers to attract disaffected competitors’ customers.
Presented by: Axel Schomborg - Managing Director Customer & Services Research; Julia Koch - Senior Research Consultant |Team Leader Customer & Services Research
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Language of presentation: German
Agility is a hotly debated topic among Germany’s executive managers and is turning rules and processes on their head. Agile principles mean more security and safeguards when doing business. Peter Aschmoneit and Christoph Kwiatkowski have already supported numerous companies on the road to becoming agile organizations and will share what they have learned from their work in this field. Find out how insights managers apply agile principles for themselves and use them to gain key competitive advant
Presented by: Dr. Peter Aschmoneit - CEO & Co-Founder; Christoph Kwiatkowski - Head of Sales
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Language of presentation: German
Only very few companies ever succeed in positioning new products on the market. Find out how the successful German start-up Just Spices used iterative, agile toolkits and the latest methods to tap into new markets and launch products quickly and convincingly. Discover how insights managers use these techniques to reduce uncertainty during the innovation development process and create reliable business safeguards.
Presented by: Dr. Peter Aschmoneit - CEO & Co-Founder; Dr. Jannik Meyners - Head of Science; Ole Strohschnieder - CMO, Just Spices
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Language of presentation: German
There is hardly any other market that spins as fast as the beauty sector. Competition between manufacturers and dealers is correspondingly fierce: first movers are often rewarded here! Trendresearch is essential! In our presentation we will show how to find and present beauty trends and trend products on the web and how these trends are used at dm. The presentation is based on an ongoing trendscanning project for dm-drogerie markt.
Presented by: Thomas Gruber - Market Researcher, dm-drogerie markt; Oliver Tabino - Founder & CEO; Mareike Oehrl - Senior Research Manager
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Language of presentation: German
Who better to learn about product wishes and expectations from than the customers themselves? Q Agentur für Forschung and Gruner + Jahr have developed a multi-stage innovation process based on Design Thinking. A mix of online and offline, qualitative and quantitative methods serves as the basis for interdisciplinary, agile and customer-centric idea development. In our workshop we present the process and report on highlights and challenges.
Presented by: Sarah Kosuch - Research & Innovation Manager G+J e|MS – Media Research; Kerstin Klär - Founder & Managing Director, Q Agentur für Forschung
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Language of presentation: German
We will reveal how AI opens up new ways of Market Research. If you would like to understand how AI helped - an automotive player to reposition its sponsoring activities - a consumer goods producer to gain insights for communication and location decisions - a music label identifying advertising partners for its artists? Then visit our workshop. We promise even the most experienced market researchers will get new ideas and food-for thought for their daily work.
Presented by: Sandra Kröger - Managing Director; Benjamin Brudler - Managing Director
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Language of presentation: English
Learning what customers want and how to build the products that are right for them is one of the core tenets of the agile methodology. While it's easy to acknowledge this, it's not easy to actually implement agile research into your innovation cycle. Join us as we talk through the practical steps of introducing agile research and the customer voice into your innovation process, as well as examples of organizations that have successfully made the transition to agile.
Presented by: Andrew Konya - CEO
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Language of presentation: English
Web navigation data give us a wealth of information regarding people’s online activities, but what do they tell us about people’s real-life behaviour? Are they redundant over traditional surveys or can they give us a predictive edge? We’ll show a case study bearing on 2019 European elections in France, UK and Germany. We assess the potential of navigation data to predict opinion changes, as measured by differences in voting intentions and actual voting reported in pre- vs post-election surveys.
Presented by: Dr. Ruben Bach - Postdoctoral Researcher, Chair of Statistics and Methodology, University of Mannheim; Dr. Christoph Kern - Postdoctoral Researcher, Chair of Statistics and Methodology, University of Mannheim; Denis Bonnay - Head of Data Science, respondi
Exhibitor info
Language of presentation: German
Did you already copy and paste 100 graphs for a presentation ? Yes ! You will adore automation so! Automation prevents us from burdens and helps us to focus on true market researcher tasks: interpretation, recommandations... IFAK & respondi will show together how they introduced automation in data collection and processing. Which added value their clients can expect from these evolutions and how it helps to unleash Human Intelligence and good old craftmanship.
Presented by: Marcus Schatilow - Head of Consumer & Customer IFAK Institut GmbH & Co. KG; Orkan Dolay - Chief Operating Officer respondi
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Language of presentation: German
What exactly fascinates teenagers about Instagram? What is the platform’s psychological secret? In an in-depth-psychological representative study, rheingold salon examined for The German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) how young people really tick, what concerns them and what they feel. The third consecutive youth study shows which dreamworlds are created and why a perfect parallel world for the generation Z has become existential.
Presented by: Ines Imdahl - Managing Director
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Language of presentation: German
A separate customer panel offers a multitude of opportunities and possibilities. At the same time, the administrator(s) of a panel also have certain duties. What challenges must be mastered when setting up a customer panel? What are the do's and don'ts? Where is the added value and how can hard-to-reach target groups be won over?
Presented by: Johannes Hercher - CEO
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Language of presentation: German
The most important asset in market research is the study participants. However, they are exposed to an increasing "survey pressure". As a result, participation motivation and response rates for surveys are decreasing considerably. This makes a modern and motivating questionnaire design all the more important, one in which the respondents feel that completing the questionnaire is less of an effort or a burden. The workshop systematically deals with Dos & Don'ts on the basis of practical examples
Presented by: Dr. Axel Theobald - Authorized Signatory and Head of Consulting
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Language of presentation: German
User experience (UX) and “early user research” are playing an important role in more and more companies and need to be properly incorporated. Using UX management tools, private panels and result databases, it is possible to continuously and efficiently support the entire company when it comes to product development, marketing and sales, etc. Learn more about this topic in our workshop using practical examples.
Presented by: Johannes Hercher - CEO; Patrick Krusel - Experience Creator; Wolfgang Waxenberger - Experience Creator
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Language of presentation: German
AI enriches the analysis and outputs of text-based qualitative research. With our SaaS Platform the relevant elements of meaning can be identified more quickly and accurately. Weak signals become visible. Benchmarks are formed. Crossing different variables gets easy to realise. Percentages indicate important dimensions and their scope. Concise thematic overviews with weighting are great visualization and persuasion aids in the presentation of results.
Presented by: Natacha Dagneaud - Managing Director; Philippe Ait Yahia - CEO Synomia
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Language of presentation: German
"The study design includes a workshop, so it's agile." NO! The participants will be filmed with a webcam - so we can measure emotions." NO! Were there ever so many world-changing trends at the same time? Very easily you can lose track of the inflationary promises and use a great method for the completely wrong purpose. The institute september takes a look into the modern buzzword method jungle.
Presented by: Oliver Spitzer - Managing Partner, september Strategy & Research GmbH; Eva Daniela Bock - Research Director, september Strategy & Research GmbH
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Language of presentation: German
In times of AI, Big Data (is that still modern?) and Co. it seems to be valid: As soon as you talk to people for more than 5 minutes, it is qualitative research. Qualis are often the stepchildren in the big Quant Institute, the crazy ones that nobody understands anyway. And we find the needs of people - we all work customer centric - on facebook. Today we explain why they should understand the inner child in the customer and how qualitative research can be entertaining, simple AND concrete.
Presented by: Carmen Schenkel - Managing Partner, september Strategy & Research GmbH; Markus Küppers - Managing Partner, september Strategy & Research GmbH
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Language of presentation: English
Optimising product messages, key visuals, concepts with specific language or sensorial cues help consumers create mental imagery that brings product experience to life. We will explain the underlying phenomenon of psychological distance and how to employ the theory in brand communication. It refers to how far away people think an object or an event is. Applied in communication, reducing the distance creates a match between the consumers' desire and the brand offer, triggering short term actions.
Presented by: Marina Georgieva - Senior Analyst
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Language of presentation: German
In order to achieve the highest possible conversion in eCom or even mCom (mobile commerce), shoppers must be able to quickly and easily identify the key information of a product. By using SKIM's online retailer replication platform, we helped Constellation Brands optimize their mobile product images. Notably, only 2 months later Constellation Brands is already seeing success at retail with these images, with others in the alcohol industry also starting to adopt this standard.
Presented by: Julia Görnandt - Director SKIM Germany
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Language of presentation: German
Every week over 22 million people do their grocery shopping in one of the 3,300 REWE markets in Germany. To find out how people experience these purchases, what they like and what they expect in the future, is of strategic interest to REWE. In the presentation, we will introduce the REWE NPS-Tracking and tell you about our pilot experience in April 2018 to the national roll-out this year. We are happy to give you insights into processes and dare to look beyond 2020.
Presented by: Stephan Kaspar, REWE Group - Project Leader – Business Insights; Oliver Kern, SKOPOS CONNECT GmbH - Managing Director SKOPOS CONNECT GmbH
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Language of presentation: German
Kindoh, a manufacturer of premium diapers & pants, launched its products in Germany in 2019. Prior to the launch, SKOPOS conducted an in-home use test through a community to capture customers’ feedback. We will show you how agile methods lead to a constructive exchange with end customers and also introduce you to a courageous brand that entered the already saturated diaper market and achieve excellent results - even compared to the big players!
Presented by: Luisa Prinz - Productmanager Kindoh; Anja Kreutzer - Senior Research Manager SKOPOS RESEARCH
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Language of presentation: German
When your service design depends on tangible and non-tangible elements, on emotional perceptions and responses, how do you gather new ideas for improvement? Well, you talk to the users. Together with Aktion Mensch we conducted 3 workshops and 1 online community to get users to experience the customer journey, evaluate and create new ideas. The ideas bring great input to the table, and Aktion Mensch will start from there to redesign their experience.
Presented by: Sebastian Glenz - Head of product development & retail, Aktion Mensch; Till Winkler - General Manager SKOPOS NOVA
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Language of presentation: German
Byton, an innovative car brand for smart electric vehicles, has to stand up against existing large companies and other start-ups. Spiegel Institut has been supporting Byton since 3 years along the user-centered design process. In this context co-creation workshops play a big role. Not only do they deliver insights, they also help in building up a sustainable customer relationship. During this speech the user-centered design process will be introduced with illustrating project examples.
Presented by: Anna Lewandowski - Senior Director Client Services ; Martin Schlierf - Senior Manager Product Strategy
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Language of presentation: German
Continuous growth in data volumes has an extensive development potential for companies. At first sight, this can be achieved by consolidating and analyzing internal and external data sources. But this is a double-edged sword: On the one hand there are enormous possibilities of transformation, on the other hand it leads to an increased risk of data anarchy. This presentation offers a hands-on approach for building the culture between people and data in a business world.
Presented by: Alexandra Albertsmeier - Consultant Data Analytics
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Language of presentation: German
We are confronted with a constantly increasing amount of data. Data comes from various sources - from social media, from the ubiquitous tracking devices and last but not least from market research. Under these conditions, which rules apply for the appropriate way of working with data? How can we recognize and use the value of data despite the flood of information? Statista thrives on accumulating and presenting data. We have therefore approached this topic in 5 theses.
Presented by: Nicolas Loose - Head of Market Research
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Language of presentation: German
In the age of dwindling numbers of participants in online surveys, innovative and targeted panel management and the creation of incentive systems for difficult target groups is becoming increasingly important. The use of the new crypto currency Libra has great potential to solve this problem through sustainable incentives. We show our customers the possibility to reward their target groups with Facebook Libra after surveys and thus achieve significantly higher response rates.
Presented by: Christian Hyka - Executive Management
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Language of presentation: German
Do you want to expand your revenue? Especially in competitive markets, decision makers have to investigate new ways to generate growth. One possibility is the orientation towards new application markets. But how can those markets relevant to a specific product or technology be identified? And which of those markets will offer the best sales opportunities? Methodologies for identifying and assessing new target markets will be presented during the workshop by presenting best practice examples.
Presented by: Yvonne Jacoby - Head of Market Intelligence; Dr. Ronald Hinz - Market Intelligence Senior Expert
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Language of presentation: English
Problem-solving starts with a problem, but where does the problem start? Recent research has clearly shown that problems arise from unmet or misunderstood needs. Throughout time, market research helped us to identify problems, but understanding the fundamental needs have come short. In this workshop you will see how fast you can analyze open ended questions with our tool Survey Insights and save time to focus on creating valuable market and brand intelligence.
Presented by: Khaleeq Aziz - Managing Partner
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Language of presentation: German
Whenever we talk about visualizing information we need to keep in mind its purpose, which can range from purely communicative to highly analytical. Depending on its purpose, audience or message a data-visualization’s design needs to be explanatory, exploratory or take on a hybrid from. In this workshop we will demonstrate the importance of design and how a tailor-made approach can make the difference between a classic business intelligence tool and a multifunctional custom dashboard.
Presented by: Nina Corradini - Client Director
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Language of presentation: German
Recent tech innovations have taken eye tracking out of the lab into the real and virtual worlds. This unobtrusive research tool and implicit method is enabling marketing researchers to understand subconscious behavior and measure the true customer experience in almost any situation. In this session Erik Siwkowski, senior researcher at Tobii Pro, will discuss how eye tracking is used and the unique insight it delivers to businesses - helping them convert attention to sales.
Presented by: Erik Siwkowski - Senior Research Consultant
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Language of presentation: German
Agility, Speed, Automation, Comparability and Do It Yourself are pushing the requirements on the role of researchers. Software platforms are taking a central role within that paradigm shift. But the tech-landscape is a jungle and borders are fluent between the different platforms. The speech gives a clear overview on state-of-the-art platforms and their use cases and helps researchers how to get ready for the new requirements.
Presented by: Stephan Soine - Country Manager D-A-CH; Richie Heron - Director Digital Research Science
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Language of presentation: German
With the help of the description of a normal working day in any German test studio, we want to show how diverse and demanding the requirements are, which are made to test studio operators. "We" - that is the Association of German Teststudies (VDDT), which was founded in April of this year and whose goals we would like to present with this workshop.
Presented by: Ute Wetzlar - Managing Director Quovadis
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Language of presentation: English
80% of innovations fail within the first years. Research often relies on claimed behavior like purchase intent questions. The difference between claimed and actual behavior can be as big as 600%. Veylinx hosts real-life auctions to understand what consumers are truly prepared to pay for an idea or concept. As the KPIs are based on real commerce they are highly predictable of real market results. This presentation will explain how to integrate transactional learning in the CPG innovation funnel.
Presented by: Rainier van Rietschoten - CCO
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Language of presentation: German
The main objective of international standards is to implement a global consistent industry standard – a goal which the ISO 20252 aims to fulfill. ISO 20252 was comprehensively restructured in February 2019. The standard now includes the access panel standard ISO 26362. The workshop will give you detail information on the content and scope of the ISO 20252. A discussion with representatives of institutes will show advantages and challenges of installing ISO 20252 within their companies.
Presented by: Dr. Holger Mühlbauer - Managing Director IT Security Association Germany (TeleTrusT); Bettina Klumpe - CEO ADM e.V.; Susan Shaw - CEO VSMS-ASMS; Robert Sobotka - Chairman of the Board VMÖ
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Language of presentation: English
We've got more data than we've ever had, yet our understanding of people is getting worse. Why? Is it time to balance our obsession with data with a new focus on actual consumer behaviour, rather than claimed? We'll assess what's got us into this mess, and how we can get out of it. We'll pose the questions we should be asking ourselves and case studies to prove why consumer empathy is not only good for business, but good for the world, turning consumer closeness from a slogan to a culture.
Presented by: Alistair Vince - CEO; Jenny Hearne - Head of Research
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Language of presentation: English
Do you find yourself road-blocked trying to make important decisions? Are you frustrated trying to keep up with rapidly changing trends and competitors? In this session, PepsiCo will show how they have combated these challenges by launching a systematic market research approach to get closer to their consumers and to empower the right go to market decisions quickly.
Presented by: Sioned Winfield - Marketing Director, Insights Digitization Platform, PepsiCo; Ryan Barry - Chief Revenue Officer, Zappi
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Language of presentation: English
We’re declaring war on research briefs. Why? Because if you never wrote another research brief, you would optimize your time by up to 440% and improve your product launch and advertising performance by up to 30%. Who wouldn’t want to do that? Learn how today’s top brands are using a systematic market research approach to focus on getting closer to their customers instead of spending valuable time on tasks that don’t truly add value.
Presented by: Ryan Barry - Chief Revenue Officer
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Language of presentation: English
Value. Quality. Speed. You’ve been told you’re only allowed two. But now, the market demands you deliver all three. . We’re here to tell you that, with automation and a systematic market research approach, you can have all three at the scale you need to succeed. During this session, we will show you how using the right technology stack can radically improve the speed, quality and return on investment of your research spend, allowing you to test and learn quickly and iteratively.
Presented by: Indie Blackwell - EVP EMEA, Cint ; Andre Ketzel - Vice President DACH & CEE, Zappi
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