Workshop Programme 2018

In 104 workshops - held every hour, eight at a time - exhibitors will present their research offers and topics like: Big Data & Analytics | Mobile | Communities | Implicit Approaches | Customer Satisfaction | Brand Management | Best Practices | Industries and Target Groups

Admission is free of charge for registered visitors. A special registration is not required. However, the number of seats is limited.

For a quick overview on topics, timing and location of the workshops please download the timetable (on the right).
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Workshop timetable 2018

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Language

All workshops in room 1 and room 2 will be interpreted simultaneously into English. In addition to that, several workshops in other rooms will be presented in English (will be indicated in timetable at a later time). Regarding the workshops presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.

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held in German

Presented by: Tanja Woppmann, Management Board; N.N. L'Oréal, Market Research



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held in German

Presented by: Andreas Woppmann, Management Board



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If they want to remain competitive today, companies have to be agile and innovative, while never losing sight of the changing customer desires. The need to be in constant discourse with the customers stands in contrast to lengthy market research processes. In our workshop, we show how you can integrate the customer iteratively into development and innovation processes, in order to be agile and innovative.

Presented by: Felicitas Belok, Head of Strategic Research
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The fundamentals skills of market research are well-known: questionnaire design; moderation; data analysis; report creation.  But the modern-day market researcher needs a far broader toolkit, with storytelling their most valuable attribute.  Based on 3,000 studies, this presentation covers the neurological, the empirical and the practical to explain why storytelling matters, and how it leads to better, more actionable research.

Presented by: Matthew Harrison, CEO
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The neuroscience of purchase decisions … BEYOND REASON boosts sales and profitability a portfolio of powerhouses by using neuro-science to hack the customer’s decision making process. Founders Nathan Axford & Olivier Tjon will
demonstrate how a science marketing model, developed with senior scientists of Project Implicit at Harvard, Washington and Virginia Universities, reveals with unprecedented clarity how the brain evaluates brand input, what motivates and demotivates decisions, and how to influence purchases, perceived value and loyalty.

Presented by: Olivier Tjon & Nathan Axford Co-Founders

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The right and wrong approach to developing and implementing an API strategy. Connected data, partnerships and automation are the essential ingredients to drive scale, speed, efficiencies and innovation for Market Research firms, big and small. Getting it right can be a huge catalyst to success, getting it wrong can be a ball and chain and could ultimately pull you under. Cint shares its view on the key things you should consider when making strategic decisions about how to build, manage and implement your APIs and connected ecosystem.

Presented by: Greg Dunbar, Executive Vice President EMEA; Oscar Carlsson, Chief Innovation Officer 

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held in German

Presented by: Dr. Bernd Schönebeck, Managing Partner cognesys gmbh
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held in German

Presented by: Dirk Ziems, Managing Partner; Thomas Ebenfeld, Managing Partner; Rochus Winkler, Managing Partner
For MR users, fast, low-cost insights are the order of the day. Time is money and automation is no longer optional. The automation of repetitive data collection and reporting tasks means that researchers can focus on the more nuanced analytical and creative processes, such as cutting-edge survey design and methodologies that require human interpretation. Join Confirmit to learn how the latest automation tools can transform your business.

Presented by: Miguel Ramos, Product Marketing Manager
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Market research is like the kitchen of a restaurant: a pan or oven (methodology), ingredients (sample) and a recipe (questionnaire) are required. Owing to the limited cost, many chefs get their ingredients from panels. However, panelists are not fresh ingredients and this type of cuisine is more like fast food. Ennio Armato brings three gourmet dishes, three case studies, to show that you can do haute cuisine with lower costs, than those incurred by fast foods, by recruiting on social networks.

Prestented by: Ennio Armato, Head of IFF Italy and CEO of CubeSurvey

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held in German

Presented by: Wolfgang Weber, Founder und CEO
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Smartphones make it possible to reach 3+ billion people worldwide anytime, anywhere. Since 2016, more people access the internet through mobile devices than through desktop. Mobile has surpassed all other channels - but researchers are still not using the full potential. In this workshop, Dalia - one of the pioneers in mobile research - will share key lessons for researchers to fully use the potential of mobile, and explain how to reach hundreds of millions of people in more than 100 countries.

Presented by: Niklas Anzinger, Strategic Insights Leader
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Dashboards have arrived in market research – from the delivery of study-specific results through to the cross-data-source information and analysis platform of a company. But is a dashboard always a good idea? How and where do you begin? How do you establish a dashboard among users for the long term? How can value be generated and bad investments avoided? In short, what are the decision-making tools and success factors that are important today?

Presented by: Alexander Skorka, Managing Director DACH-Region
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Recognizing the need to provide offline PPT reports that required flexibility both in terms of design and content as well as scalability, Dashboard Vision created Vizzi.  Vizzi is an online tool that allows analysts and end clients to choose the cuts of data they want, view a library of slides, and output custom PPT reports with native PPT graphics all in an easy point and click interface.  This workshop will demo the tool and discuss some of the challenges of offline and online reporting.

Presented by: Marya Kaska, President
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In order to increase efficiency of data collection & reporting of standardized studies, technical support teams often use end-to-end automation.
While the goal and the benefits are clear, in the case of complex client needs several development steps must be taken.
During this workshop we will show you a case study. The whole solution has been developed using a well-known data collection tool. However, the development led to an outcome that even hardcore users of this package would not easily recognize.

Presented by: Dezső Karasszon, Managing Director; Zsolt Apponyi, Innovation Specialist
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held in German

Presented by: Holger Geißler, Chief Marketing Officer, DataLion GmbH; Torben Tietz, Managing Partner, MSR Consulting Group GmbH
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Absolute customer orientation, i.e. customer centricity, is one of the key success factors for enterprises. To know which customers can be reached through which touchpoints, what the most important drivers of customer loyalty are or when an action has to be triggered for which critical experience is more important than ever. We show you how a holistic understanding of the customer can be achieved by intelligently combining classical market research and CX management, and with analytical expertise and centralized data hubs combined with basic research.

Presented by: Jens Adam, CEO, demandi GmbH; Walter Freese, Director Business Development, Interrogare GmbH
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Interactive dashboards are a key way to visualize research data but often time-consuming and complicated to build, greatly impacting project delivery times and costs. Further pressure on researchers comes from the challenge of choosing the right visualizations and applying good design principles. Join us as we demonstrate a range of effective visual types for specific research data sets and common do’s and don’ts of dashboard design. Plus, watch as we build a fully interactive client dashboard - from raw data to deployment - in only 30 minutes.

Presented by: Russ Budden, Head of Consultancy
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During our workshop, we will demonstrate how we have implemented an automated research process for one of our clients that allowed them to test everything, and which increased the ROI of their marketing campaigns. Suppose that you are currently not pre-testing all ads. Why should you pre-test everything? We did a meta-study on our pre-testing database and compared it with in-market tracking. For all the tested ads we have followed the performance in the market to see how many GRPs are necessary to reach a certain level of recognition. It turned out that the group of top performing ads needed 150-200 GRPs less than an average performing ad.

Presented by: Lucas Hulsebos, CEO DVJ Insights; Arjen van Duijvenbode, Senior Consultant, easy2survey
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Join Jan Willem, Dirk and Christoph to learn more about ESOMAR and what it can mean for you. As part of this overview we will also give you ESOMAR’s overview of the GDPR on a practical level – what are the ‘top 10’ things to keep in mind and what resources does ESOMAR have available to you to help you comply!

Presented by: Jan Willem Knibbe, Policy and Industry Projects Executive, ESOMAR; Christoph Welter, Managing Director, Point Blank and German ESOMAR Representative; Prof. Dirk Frank, Managing Director, ISM Global Dynamics and German ESOMAR Representative
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held in German

Presented by: Dr. Anita Petersen, Member of Management Board; Dr. Nicole Lehnert, Senior Project Manager
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held in German

Presented by: Dr. Anita Petersen, Member of Management Board; Sven Slodowy, Managing Partner


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held in German

Presented by: Diana Jakobitz, Research Consultant User Experience; Philipp Reiter, Partner & COO
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The workshop will share empirical insights into the use of digital language assistants and video question types in a digital market research interview. The new technologies promise automation potential for disruptive survey and evaluation scenarios. The fascinating options of algorithmic analysis via API shows new models of co-working for qualitative and quantitative research in the age of digitization.

Presented by: Prof. Dr. Holger Lütters - Hochschule für Technik und Wirtschaft Berlin; Malte Friedrich-Freksa - Chief Digital Officer GapFish GmbH
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The workshop will share empirical insights into the use of digital language assistants and video question types in a digital market research interview. The new technologies promise automation potential for disruptive survey and evaluation scenarios. The fascinating options of algorithmic analysis via API shows new models of co-working for qualitative and quantitative research in the age of digitization.

Presented by: Prof. Dr. Holger Lütters - Hochschule für Technik und Wirtschaft Berlin; Malte Friedrich-Freksa - Chief Digital Officer GapFish GmbH
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held in German

Presented by: Prof. Dr. Holger Lütters - Hochschule für Technik und Wirtschaft Berlin; Malte Friedrich-Freksa - Chief Digital Officer GapFish GmbH
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Consumers reveal their "true" needs and attitudes outside of direct surveys by the way they use Google and social media. In our presentation we show ways to recognise these and measure them in a standardised way. In this way, our "Digital Interest Index" (DIX) developed for this purpose makes it possible to make the digital perception of brands and topics comparable.

Presented by: Dr. Jörg Munkes, Corporate Director, GIM; Sebastian Maetje, Senior Research Manager, GIM
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held in German

Presented by: Patricia Blau, Corporate Director, GIM; Tina Choi-Odenwald, Senior Research Manager, GIM
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held in German

Presented by: Rebecca Stark de Pellecer, Senior Research Manager
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Digitisation is contemporary and proving to be a driver of the revolution of creative destruction, and not just a label for simple transformation processes. For companies too, a willingness to change is a necessary building block when trying to climb out of the abyss – but it is not enough on its own. What you also need is a digitisation strategy; a strategy to which empirically based digital consulting makes a key contribution. What is needed are agile, biotic and open market-research methods for understanding needs, evaluating offerings and developing perspectives.

Presented by: Gábor Hahn, Head of Qualitative Research
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Many Usage & Attitude studies use lengthy surveys and do not have enough depth of insight to really step change the business. Our Next Generation U&A overcomes these limitations with an innovative methodology. We generate in-depth category knowlegde with in-the-moment consumption data and atmospheric context from pictures, using a mobile diary. A dedicated online community ensures high engagement and drives further understanding. Granular insights about online behaviour from Digital Tracking are overlaid on Demand Spaces, allowing true precision marketing.

Presented by: Gabriele Stöckl, Sector Head CPG & Dimitris Selitsanos, Senior Research Consultant
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held in German

Presented by: Dr. Orhan Kocyigit, Sector Head Healthcare & Health Technology
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held in German

Presented by: Peter Sonneck, Head of Sales
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held in German

Presented by: Julia Kroth, Project Consultant Research & Analytics; Michael Neitzel, Managing Director
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held in German

Presented by: Michael Herter, Managing Director infas 360; Dr. Guido Beier, Managing Director de3p
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Digitisation and artificial intelligence promise an exciting future for market research. But AI, apps, dashboards or a fancy algorithm alone do not ensure new insights. Indeed, using them often leads to disenchantment. We show how one digitises what is annoying to gain time for what is more important than ever: access to target persons, the validity of data, the credibility of responses and the quality of advice.

Presented by: Karsten John, Managing Director

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held in German

Presented by: Karsten John, Managing Director

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held in German

Presented by: Dr. Holger Liljeberg, Managing Partner
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held in German

Presented by: Christian Thunig, Managing Partner and Tomislav Djoja, Unit Director
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held in German

Presented by: Prof. Dr. Herbert Schuster, CEO & Founder
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Implicit research has come of age: initially thought of as a tool for emotional branding within the framework of neuromarketing, implicit measurement methods are today used for numerous issues outside of brand research.
In this workshop we show you how implicit measurement can be used to generate substantial value added in a wide range of different issues related to product design, customer experience, touchpoint analyses, pricing studies, etc.. Experience exciting and practical applications and strengths and weaknesses of using implicit measurement methods for your questions. 

Presented by: Sören Scholz, CEO
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held in German

Presented by: Walter Freese, Director Business Development
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An organisation's reputation capital is an important competitive advantage – at least in theory. But is that really the case? What influence does an organisation's reputation have on its value, and is the connection between the two measurable? Thomas Beck of VW and Dr. Robert Grimm of Ipsos talk about corporate reputation management and the challenges that companies operating on international markets are faced with. In doing so, they provide insights into the design and execution of reputation research at a global level.

Presented by: Dr. Robert Grimm, Associate Director Public Affairs & Corporate Reputation, Ipsos; Thomas Beck, Group Strategy/ Sustainability, Volkswagen AG
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held in German

Presented by: Andreas Hubatschek, Director Automotive, Ipsos; Stefan Maas, Practice Lead Social Media Exchange, Ipsos;

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For a baseline study on skin care for 13 to 24 year-olds in Germany and India, we used an innovative mix of methods together with Beiersdorf AG. The focus was on the Ipsos InstaBubble. It reaches young people where are already active and know all the features by heart. By communicating with them on their own turf (Instagram), the research was made enjoyable for the participants, which meant the findings for our client were profound and multifaceted.

Presented by: Judith Zumdohme, Senior Research Executive, Ipsos UU;  Aniko Koop,  Client Manager Qualitative Research, Ipsos UU;  Jörg Voigt,  Senior Consumer Intelligence Manager, Beiersdorf AG
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held in German

Presented by: Joachim Haag, Managing Director; Anne Hoffmann, Executive Director
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held in German

Presented by: Professor Dirk Frank, Managing Director
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k
An abundance of data is generated and stored – also in new forms and formats: e.g. point-of-sale data, geodata, audio and video, online and usage data, and not to forget the mindset data from surveys.
In this workshop we show what role artificial intelligence and algorithms play in a world of data integration, and how they are revolutionising marketing. We show, using examples from customer analytics and marketing ROI, how with analytics, data can be activated into value and customer segments.


Presented by: Dr. Markus Eberl, Senior Director Analytics Practice

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Trackings are often one-dimensional and therefore produce few new realisations over time. What is more, trackings are often viewed in isolation from a company's KPIs. Kantar now offers a platform for holistic market research, that brings together all the relevant data (from surveys and non-survey) puts them into relation to one another through modelling. This enables important developments to be predicted, interrelations found and specifically influenced and spending optimised flexibly.

Presented by: Robert Wieland, Global Chief Innovation Officer; Dr. Peter Ludwig, Domain Lead Brand & Brand Guidance
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held in German


Presented by: Dr. Peter Pirner, Domain Lead Customer Experience
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Much investigated and analysed, the young Generation 2018 nonetheless often ultimately appears to get reduced to attention-grabbing buzzwords. We want to do something about that and show how important it is to understand the target group in its respective context and encounter it at eye level – also in terms of the methods used. We focus on our innovative method SimThinking – a clever combination of on- and offline surveying that involves in particular the young target group. See what we mean in a live presentation during our workshop.


Presented by: Alexandra von Cukrowicz, Director, Consumer & Industry; Ina Komischke, Associate Director Qualitative, Consumer & Industry

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held in German

Presented by: Dirk Wieseke, Managing Director; Ruth Anna Wakenhut, Head of International Business

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held in German


Presented by: Juliane Kappe, Team Lead Research
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m
held in German

Presented by: Herr Dr. Oliver Kohl, Managing Director; Herr Andreas Minarski, Head of Social Media Research 

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Many predictive and optimisation models for traffic concepts make use of the user and movement profiles developed by means of geo-tracking, user statements or the enrichment of data. What approaches are there to model building and simulation for operators of bike or car sharing systems, if they consciously want to reduce or do without the gathering and processing of personal data? An example from the practice of a bike sharing system.

Presented by: Herr Wolfgang Kuhmann, Managing Director; Herr Gerold Ast, Data Scientist
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held in German

Presented by: Henner Förstel, Managing Partner

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held in German

Presented by: Oliver Skeide, Director, MaritzCX
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Nearly half of all people responsible for customer experience complain that their feedback programme doesn't have much influence on business earnings. The results of the world's largest CX benchmark study conducted to date make it clear what is truly important. This presentation answers the questions: what drives the commercial success of CX? How can we not only increase our sales with CX, but also lower costs to enable profitable growth?

Presented by: Oliver Skeide, Director, MaritzCX
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held in German

Presented by: Dr. Steffen Egner, Founder & CEO; Dipl.-Soz. Joachim Netz, Director

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held in German

Presented by: Jens Buri, Head of Brand Planning
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mo'web is currently experimenting with utilizing artificial intelligence to enhance the data quality in online surveys. Let us tell you what we have learned so far! We will explore the opportunities for betterment artificial intelligence offers to the research community, but we will of course also discuss the risks involved when employing artificial intelligence in online market research surveys, data analysis and market research community management.

Presented by: Herbert Höckel, Managing Partner
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held in German

Presendet by: Moritz Kisselbach, Senior Project Manager
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n
held in German

Presented by: Rainer Schätzlein, Managing Director Professional Services Germany; Christopher Morasch, Head of Customer Relations DACH
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Now more than ever, market researchers need to fully understand people’s digital behaviour to uncover what they do and understand the reasons why they do it. In our “Digital Path to Purchase in the liquor and spirits industry” project, run by Pernod Ricard Colombia on the Netquest panel, we unveil the benefits of combining digital behavioral data and survey data. This project combined digital ethnography using passive metering technology and adhoc surveys on online purchases to find business opportunities.

Presented by: Joaquim Bretcha, Global Business Developer
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held in German

Presented by: Jörg Kunath, Geschäftsführer, mindline GmbH; Fabian Goeing, Country Manager Germany, Netquest
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The Swiss do it, the Brits, the French… but in Germany shopping for groceries and near-food products doesn't seem to want to catch on. Unlike with other online trends – from online videos to social media and the smartphone – Germans just don't seem to want to get involved in digital grocery shopping. Is that really only because of the high store density and lack of product experience? Get to the bottom of this issue with our Nielsen experts and find out just how relevant online really is for you and your business.

Presented by: Sandra Bräunlein-Reuß, Senior Manager Consumer, Shopper und Media Insights
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held in German

Presented by: Michael Paulus, Managing Director; Christiane Liebe, Project Manager
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held in German

Presented by: Axel Schomborg, Managing Director Customer & Services Research; Julia Koch, Senior Research Consultant, Team Leader Customer & Services Research
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If you want to recognise hidden needs and occupy "blue oceans", you not only have to think differently than your competition, you also have to think differently to how you are accustomed. So Heiner Junker puts a new perspective on the innovation process, combining proven market research tools (social media research, MROCs…) with Design Thinking and systematically focusing every step on the customer's quality of life. In doing so he raises research to a new level and provides reliable insights for strategic decisions.


Presented by: Heiner Junker, Managing Partner
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held in German

Presented by: Claudia Greischel, Division Director Consumer + Retail Research
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Text analytics provides real value to help you shape and grow your business. That statement isn’t up for analysis. Text analytics works but it doesn’t necessarily work the same way for everyone. To make text analytics work for you, you need to know some of the pitfalls to avoid the pratfalls. We will show you techniques and methods you can deploy, what’s behind them and what to watch out for.


Presented by: Normand Peladeau, CEO
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q
held in German

Presented by: Oliver Tabino, Managing Director; Mareike Oehrl, Insight Manager
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held in German

Presented by: Kerstin Klär, Managing Director, Q  | Agentur für Forschung GmbH; Hanna Gutheil, Research Manager Format & Brand Research, ProSiebenSat.1 TV Deutschland GmbH

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Happy customers are proven to be more loyal. They buy more, they refer friends and they provide feedback. Their experience with a product or service is key for their perception and resulting relationship with a brand. To better understand where customers have product or service experiences, marketers will draw customer journeys to map out individual touch-points. In this workshop participants will learn how to use a customer journey map as a design framework for experience research.

Presented by: Léonie Brown, Subject Matter Expert – Customer Experience
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held in German

Presented by: Dr. Peter Aschmoneit, CEO & Co-Founder; Dr. Thomas Fandrich, COO & Co-Founder
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r
Many purchase decisions – online as well as offline – are preceded by a Digital Information Journey. This phase is already decisive for the pre-selection of products and suppliers. But how do you obtain these digital traces, if they are left on external websites? rc – together with its partner respondi – has analysed the complete digital web journey of 2.000 consumers in combination with an online-survey and identified the most relevant journey types for the exemplary topic of city holiday tours. Based on the digital journeys and demand profiles, useful patterns were differentiated that help companies to effectively manage the decisive touchpoints with the adequate contents. This optimisation of the supplier’s communication strategy by combining digital traces with a survey can be transferred to many further industries.

Presented by: Dirk Helmold, Ingo Sander, Managing Directors
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held in German

Presented by: Christina Willert, Director Sales, Research Now SSI; Martin Degen, Director, Factworks
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Most companies recognise that they have to make smarter use of data in order to generate higher returns on marketing investments. The use of data is constantly developing, and it is well known that there is room for improvement, both in terms of data quality and usage, for example when measuring the effectiveness of advertising.
Our new report informs about applications and new possibilities for data in the advertising cycle.


Presented by: Jan-Daniel Laufhuette, Associate Client Development Director Sales, Research Now SSI

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"The best way to succeed against competition is to admire what it does better than you." This piece of wisdom has not lost any of its power even in today's digital world. The prerequisite is that you know your counterpart like your own business.
In this workshop, respondi presents selected use cases to show how companies use consumers' online behaviour data to study the digital strategies and performances of their competitors, in order to build on their own success.
 

Presented by: Bengül Robillard, Managing Director Deutschland; Jonathan Heinemann, Senior Sales Manager
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The market research world is in a state of unrest. The quality of its work is under scrutiny. Customers and providers alike are looking for answers and orientation. A leading digital data collection company, respondi, enters this discussion and reports from its own practice in this workshop. Which factors and measures go into high-quality field work? What resistance is one confronted with in everyday project work? Where is the digital curse, and where is the blessing? And how can one achieve a good collaboration between respondents, clients and service providers?

Presented by: Dr. Otto Hellwig, CEO

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Work has always shaped our identity so strongly that even many people’s surnames derive from professions. Today, however, work patterns and routines can be replaced thanks to digitalization. Identity formation of the future will therefore occur in a different way: we will trust in a digital super-ego and focus on digital forms of social recognition. Among the younger age groups, 30% want to become famous. 15 years ago it was only 15%. What do methodological approaches for a Deep Research of future look like?


Presented by: Jens Lönneker, Managing Director
held in German

Presented by: Birgit Guth, Head of Media Research SUPER RTL; Marco Haine, Research Director Rich Harvest
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held in German

Presented by: Johannes Hercher, Managing Director
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held in German

Presented by: Dr. Axel Theobald
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held in German


Presented by: Johannes Hercher, Managing Director
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Unlike with a Russian matryoshka doll, it is difficult to get down to the (unconscious) core of a psyche. heart.facts®, the emotion research tool from the company september, opens up entirely new and unique perspectives on this front: it enables varying biosignals to be condensed into 7 emotional KPIs that together with interviews lead to enlightening psychological stories. In addition to high validity, heart.facts ® also allows real, ready-to-brief recommendations to be made for virtually all stimuli, from the PR text to commercials – even for short time spans.

Presented by: Markus Küppers, Managing Director; Oliver Spitzer, Managing Director
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With the growing need for faster results, can and should artificial intelligence and automation be used for qualitative research? We joined forces with Danone in a qualitative research project to compare the analysis done by people (the traditional approach) with that done by a machine/with artificial intelligence. Who won? The results may surprise you.

Presented by: Julia Görnandt, Country Manager Germany
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Brand tracking studies are important to monitor and shape brand strategies but can be cumbersome in execution and interpretation. In this workshop, we will introduce two customized approaches to brand driver analyses using statistical models in both consumer and healthcare studies. Join us to learn how these analyses can help us to go beyond tracking by identifying key performance indicators in big data sets and exploring unstated drivers for brand success.

Presented by: Giacomo Sartori, Technical Analyst; Judith Suttrup, Senior Research Analyst
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held in German

Presented by: Kerstin Schiffer, Customer Experience Manager, C&A Mode GmbH & Co. KG; Niels Schonhardt, Director of Communities & CX, SKOPOS CONNECT GmbH
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The trends of recent years - big data and AI - are now taking on concrete form. We show which opportunities result, how projects can become more holistic and how survey data can be combined with secondary data to uncover new findings. Modern analysis procedures offer new access to data, and interactive processing makes results tangible and helps integrate them into practice. In doing so, all phases of market research have to be rethought. We call it: Data Science @ SKOPOS.


Presented by: Christopher Harms, Lead Data Scientist, SKOPOS RESEARCH
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held in German

Presented by: Till Winkler, General Manager, SKOPOS NOVA
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held in German

Presented by: Viola Walter, Senior Consultant
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held in German

Presented by: Anna Lewandowski, Senior Director; Julia Hoffmann, Consultant, Consumer Research & User Experience
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Firmenich & Strategir will share the main learnings of several 360VR tests applied on product testing on the laundry category. Consumers were emotionally immersed in the moment of bringing freshly washed laundry out of the machine, by using virtual reality. Putting consumers into the right context positively impacted their engagement, thus their product evaluation and thereby significantly improved both the quality of the data and the development of actionable recommendations.

Presented by: Isabelle Goisbault, Deputy Managing Director, Strategir; Marie-Clarté Vignon Marès, Global Consumer Insight Laundry, Firmenich
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held in German

Presented by: Christian Hyka, Managing Partner
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held in German

Presented by: Jenny Ripke, Management Board; Yvonne Jacoby, Market Intelligence Expert; Dr. Volkhard Francke, Market Intelligence Senior Expert

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t
held in German

Presented by: Klaus Oberecker, Geschäftsführender Gesellschafter
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held in German

Presented by: Martin Plötz
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held in German

Presented by: Erik Siwkowski, Research Consultant
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v
Video is everywhere, from YouTube to IGTV and Snapchat… but how can it help to uncover deeper understanding of consumers?  Video has always had the power to deliver deeper, more emotive consumer insights. But the high cost and slow processing speed associated with this approach made working with video cumbersome and difficult to scale.  New technology solutions have made video insight more accessible than ever by optimising and automating the ways we capture, analyse, and share video.

Presented by: Tom Williams, CRO & Co-Founder
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