Workshop Program 2017

In 104 workshops - held every hour, eight at a time - exhibitors will present their research offers and topics like: Big Data & Analytics | Mobile | Communities | Implicit Approaches | Customer Satisfaction | Brand Management | Best Practices | Industries and Target Groups

Admission is free of charge for registered visitors. A special registration is not required. However, the number of seats is limited.

For a quick overview on topics, timing and location of the workshops please download the timetable (on the right).
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Workshop timetable 2017

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Language

All workshops in room 1 and room 2 will be interpreted simultaneously into English. In addition to that, several workshops in other rooms will be presented in English (will be indicated in timetable at a later time). Regarding the workshops presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.

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Surveys aren't the industry-standard anymore: in fact, relying on this data alone doesn't stand up to what's coming next. Imagine the future of market research where respondents no longer have to manually input their thoughts and reactions to content, but you will be able to tell right from the expressions on their faces. In this joint presentation, Unruly will discuss its methodology – with its emotion recognition technology partner Affectiva - on how it is able to gather data from psychological responses to yield more accurate results and correlations - with specific examples extracted from a recent cultural study conducted by Unruly. Join us in this informative session to discover:
• How does content travel across borders?
• What changes should be made to ads launched internationally to take account of cultural differences?
• What tools can brands use that help answer the above questions, thereby optimising international media spend?

Presented by: Ian Forrester, Global SVP Insight, Unruly
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50 years ago, the great research companies emerged from large FMCG companies such as Unilever and General Mills. These were the forefathers of the industry.  As a result, the industry grew and the traditional research companies and consultancies were founded. In the last decade the industry has transformed drastically. There are approximately  80 viable, new competitors in the Insights space. Showing great fragmentation with many new specialists and increasing competition in the supply chain.

Presented by: Paulo Ayala, Marketing Director; Dhruvi Dressen, International Project Manager
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Avoiding commoditization and resisting competing on price is a key challenge in business-to-business markets.  Based on data and insights from over 2,000 studies around the world, this workshop demonstrates how decision tree mapping, segmentation, loyalty analysis, brand story development, statistics and more can be used to help the b2b decision maker avoid having to compete on price again.  The workshop draws on examples from different countries to show that techniques for selling and marketing on value must be tailored to geography.

Presented by: Matthew Harrison, CEO; Conor Wilcock, Research Director
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Countless studies show that more than 70% of ad impacts are due to the right creative content. Still exploring this DNA of a winning ad is still a mystery. We’ll present the results of the largest quantitative study to date on unlocking the hidden emotional vehicles that drive advertising success. First, it profiled hundreds of spots with a quantitative content analysis. Spots have been tested in an ad testing survey, merged with the content analysis data and then analyzed with an a.i.-based key driver analysis.

Presented by: Dr. Frank Buckler, Founder & CEO, SUCCESS DRIVERS GmbH; Andreas Knappstein, Sales Director, Bilendi GmbH
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Mobile devices are everywhere offering the potential to harvest data on consumer decision making as it happens, allowing marketers & researchers to get closer to the purchase decision makers and consumers of products & services.
#DidYouKnow mobile surveys are completed at different times of the day as compared to online surveys. Does this mean they are more suitable for certain types of study? So, let’s understand with a live demo how innovative mobile research methods such as WhatsApp are the New Frontier in Research Methodology to generate actionable insights.

Presented by: Dushyant Gupta, SVP; Patrycja Reinhart, Country Manager Germany & Eastern Europe; Vekas Karwal, AVP, Sales – Europe
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The GDPR is coming and it's coming fast. The EU General Data Protection Regulation (GDPR) comes into effect on May 25, 2018. It addresses the collection, use, processing and transfer data of the personal data of EU citizens and applies to all EU member states and any entity that collects, process, stores and/or transfers personal data of EU citizens. The Regulation reshapes the data protection landscape in the EU and grants extended rights to data subjects, and to bring legal action against organizations in case of a data breach.

Presented by: Jane Attale, VP Sales Strategy EMEA, Deputy VP EMEA; Peter Milla, Senior Consultant
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Held in German

Presented by: Peter Walz, Managing Director, Director Marketing & Sales cluetec GmbH; Hanno Stier, Manager Market Research, ECE Projektmanagement GmbH & Co. KG
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Held in German

Presented by: Dr. Bernd Schönebeck, Managing Director
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Held in German

Presented by: Charlotte Hager, Managing Director and Semiotic Brand Navigator
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Smart Market Researchers are increasing response rates by combining online with offline mobile app research using a single survey. Technology is at the centre of this seamless experience by providing a consistent experience across channels and enabling the completion of the same survey online and offline from a single survey link.

Join Alex for this insightful and practical session about using seamless surveys at both a strategic and practical level as he discusses:

  • The value of offering a single survey online and offline
  • Contextual insights this approach can provide to research
  • Useful case studies

Präsentiert von: Alex Barrow-Williams, Business Development Director

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Held in German

Presented by: Alexander Skorka, Managing Director DACH Region
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Held in German

Presented by: Alexander Skorka, Managing Director DACH Region

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Faced with the challenge of providing offline PPT reports that required flexibility both in terms of format design and content, Dashboard Vision teamed with DataExpert to create Vizzi. Vizzi is an online tool that allows sales, consultants and analysts to choose the cuts of data they want, view a library of slides, and output custom PPT reports with native PPT graphics all in an easy point and click interface. This workshop will take you through the tool and discuss some of the challenges of offline and online reporting.

Presented by: Marya Kaska, Director of Consulting, Dashboard Vision; Dezső Karasszon, Managing Director, DataExpert
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Held in German

Presented by: Sven Keiner, Manager Market Research, Viessmann Heizsysteme GmbH; André Ketzel, CSO, demandi GmbH (Subsidiary Company of Interrogare GmbH)
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• Unstructured data constitutes 80% of human knowledge and yet traditional market research focuses on structured data.
• The presentation will demystify Artificial Intelligence for market research
• Learn about SSS= Social+Sales+Surveys and how you can synthesize unique insights
• Discover the only one way to analyze millions of social media posts and images that avoids garbage in garbage out
• Listen-probe-listen-probe a virtuous circle that delivers the “holy grail”

Presented by: Michalis Michael, CEO
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Held in German in room 3.

Market research is in a phase of radical change! People are even speaking of a paradigm shift. While complex studies are becoming ever more important for traditional companies, the demand for digital and innovative solutions that are "fast, cheap and good" is growing in the new business and creative fields. This workshop shows how institutes can accomplish the balancing act between full service and automatic research, thus catering optimally to the individual customers' needs.

Presented by: Frank Lüttschwager, Managing Director; Dr. Ella Jurowskaja, Unit Manager Automated Research
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Interested in challenging the status quo and learning more about new tools and innovations? Join our workshop and hear two? of our brightest Young ESOMAR Society members share their insights with you, presented at the 70th ESOMAR Congress. Join us and learn about the trends in the industry, further opportunities and how can you make sure to be part of it! The Young ESOMAR Society (YES), an initiative created by ESOMAR will give you the professional boost you need! Be sure to join for the networking meet and greet after the meeting at Bistro 2 for some re-energizing snacks and drinks.

Presented by: Winners of the ESOMAR Corporate YES awards! & Kim Smouter, Head of Public Affairs and Professional Standards, ESOMAR
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New findings from mobile research: In extensive media benchmark analyses, Matthias Rothensee shows how much attention mobile advertising formats receive compared to desktop display ads. On that basis, he develops guidelines for successful mobile campaigns and demonstrates them using examples. And because mobile always also means social, he presents the rapid-testing procedure InContext Express, with which video ads on Facebook, YouTube, Instagram and in live newsfeeds are tested. This is followed by a discussion of current social media questions.

Presented by: Dr. Matthias Rothensee, Research Director and Partner
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This presentation summarizes the possible uses of new surveying methods on live websites. The combination of implied and explicit methods helps differentiate between customer segments, in order to personalize your web presence and improve your conversion rates. Experience live how behaviour is recorded while shopping online, and gain an understanding of how you can address your customers emotionally in the digital world and specifically activate them to ensure lasting product success.

Presented by: Philipp Reiter, COO and Partner; Diana Seiboth, Research Consultant
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Held in German in room 7

Everyone is talking about digitalization: AI, digital language assistants, ibeacon and co. are crusading through the digital world, while German market research is showing some reserve toward these new options. In the first German-language B2B study on this topic, Research&Results, Planung&Analyse, DGOF and BVM helped survey market researchers on the potential uses of digital technologies in the field of market research. The result is a report on the status of digital transformation in market research.

Presented by: Malte Friedrich-Freksa, Chief Digital Officer, GapFish; Prof. Dr. Holger Lütters, Hochschule für Technik und Wirtschaft Berlin
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Held in German

Presented by: Malte Friedrich-Freksa, Chief Digital Officer, GapFish; Yannick Rieder, Senior Research Manager, Q | Agentur für Forschung GmbH; Christin Schäfer, Owner and Managing Director, acs plus
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The audience gains insights about how respondents’ experience can be improved by integrating virtual reality environments in MR, on whether this approach helps to collect higher quality data compared to traditional approaches or adds value in other perspectives. We will emphasize the strengths and weaknesses of VR, hence its feasibility and derive concrete recommendations on using VR4MR. The feasibility and scalability of VR as a new method for data collection will be discussed, as well as the impact of VR on respondent’s preference and behavior and the VR data quality in the sense of statistical fit and predictive power.

Presented by: Alexandra Chirilov, Senior Marketing Scientist; Jörg Leissner, Global Account Director Automotive
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Held in German

Presented by: Harald Schuster, Senior Insights Director; Dr. Doris Rosenauer, Brand Experience Insights
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Implied processes are really being hyped at the moment, and they are becoming more and more popular. At the same time, the accuracy of the customary explicit methods is being questioned, as in addition to implied processes, big data are also gaining relevance. We show that all of these methods have their raison d'être, and that only a combination of explicit, implied, qualitative and behavioural data finds to the required results.

Presented by: Dr. Jörg Munkes, Corporate Director; Heike Schwarz, Research Manager
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Held in German

Presented by: Maria Wronka, Senior Research Manager, GIM; Stefanie Abele, Geschäftsführerin, Quotapoint
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Who are you? The answer to this question today also incorporates digital facets. Social media differ in their communicative role, in the self they show and how close it is to the everyday self. Young Digital Natives between 16 and 25 also reflect there on how it is to grow up. Part of it is a certain pressure to look good around the clock, and to be a photography expert. Together with 16-25 year-olds, GIM looked into the who's who of the social media and their visual worlds. 

Presented by: Patricia Blau, Corporate Director; Tina Choi-Odenwald, Senior Research Manager
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Held in German

Presented by: Johannes Lüken, Head of Data Sciences, IfaD; Yvonne Martini, Managing Partner, mm customer strategy
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Held in German

Presented by: Christine Albrecht, Managing Director, IFF International Research Services GmbH; Dr. Markus Müller-Martini, Managing Partner, mm customer strategy
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Customer Realtime Segmentation is an application that enables enterprises to categorize new and prospective customers into customer segments, live and immediately. It combines the constantly growing objective secondary data with the subjective survey data to redefine or further develop the company's internal customer segmentation, and transfer it to the CRM and all potential addresses (post and e-mail). 

Presented by: Silke Martin, Consultant Research & Customer Analytics
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Held in German

Presented by: Tobias Gödderz, Leiter Consulting, infas 360 GmbH; Bengül Robillard, Managing Director Deutschland, respondi AG
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Held in German

Presented by: Karsten John, Managing Director
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Held in German

Presented in German: Dr. Holger Liljeberg, Managing Director
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Held in German

Presented by: Dr. Oliver Kohrmann, Managing Director
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Big data analyses have the inherent advantage that they work fast, in-depth and without a survey being required. Today, large volumes of purchase and behavioural data are generated in the digital context: cash register systems deliver the shopping receipt, customer cards document purchasing behaviour and surfing profiles of internet users display the customer journeys. But all these data say little about the motivations. That is why additional questionnaires and linking the responses to the measured behavioural data are indispensable. This workshop provides examples of real-world applications and looks into the main data protection issues.

Presented: Christian Thunig, Managing Partner; Dr. Stefan Niebrügge, Management Board
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Held in German

Presented by: Hermann Binkert, Managing Director
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Starting from the concrete testimony of a recent market research activity in the automotive industry that we conducted together with the Triumph motorcycle brand, where we tested its design concept through about 800 interviews conducted with the Virtual Reality Technique in 3 nations, we will expose our point of view on the possible advantages and limitations using these visual technologies in the market research. We’ll talk about the main areas as Field, Data processing, methodologies and costs. Finally, we will briefly showcase the possible alternatives between Virtual Reality and Augmented Reality

Presented by: Elio Dalprato, Project Manager & CEO, intelliGO; Pietro Fantoni, Visual User Experience Manager, intelliGO_in2Real, Michele Bergonzi, Communication and M.R. Manager, intelliGO_in2Real
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Held in German

Presented by: Sören Scholz, CEO
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Held in German

Presented by: Sören Scholz, CEO
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The plethora of market research and consumer data that companies have at their disposal is growing seemingly without halt. The individual human being cannot deal with it alone. Artificial intelligence helps bring structure to the data chaos. But market research know-how is required to gain insights from these structures. In a fascinating live demonstration, Ipsos and Market Logic show how artificial intelligence and market researcher know-how can generate and activate valuable insights.

Presented by: Dr. Mohini Krischke-Ramaswamy, Senior Director, Ipsos UU; Martin Rückert, VP Cognitive Computing, Market Logic
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Digitalization offers consumers numerous new media usage situations. It is a challenge for companies to address the right people at the right moment with a relevant message on the ideal digital platform. We provide insights into how Gen Y use media, and their attitudes towards brands and advertising. We show how digital brand communication can be tested in a real-life environment, in order to effectively reach the young consumers of today and tomorrow. 

Presented by: Jonathan Gable, Senior Director, Ipsos Connect
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Held in German

Presented by: Matthias Tien, Director Marketing Science, Ipsos GmbH; Stefan Maas, Manager Ipsos Social Media Exchange; Anna-Maria Woratschek, Global Monitoring & Analytics Consultant, BSH Hausgeräte
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Held in German

Presented by: Joachim Haag, Managing Director
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What makes digital campaigns successful in terms of brand KPIs? The dos and don'ts differ significantly between target groups and markets. Insights learned from numerous post-campaign tests identify success factors.

Presented by: Claudia Gelbe, Director Sales & Client Management, Kantar Millward Brown; Carsten Theisen, Head of Digital Centre, Kantar TNS
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Held in German

Presented by: Andreas Grotholt, Kantar Millward Brown, Head of Sales & Client Management; Dr. Thomas Liehr, Kantar TNS, Practice Head Innovation & Product Development; Dr. Peter Pirner, Kantar TNS, Practice Head Digital & Customer Strategies
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Held in German

Presented by: Thomas Hoch, Head of Brand Strategy Brand & Shopper
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Held in German

Presented by: Dirk Wieseke, Managing Director; Ruth Anna Wakenhut, Head of International Business
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Held in German

Presented by: Dr. Alenka Hribar, Research Consultant
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How healthy is your survey? Are all the questions in your survey working efficiently?  Is your survey performing above or below benchmark standards? In this session we will discuss our toolkit of 10 diagnostic techniques you can undertake to check the health of your survey and learn tips on better ways to ask questions, resolve common data problems and improve the performance of your surveys.

Presented by: Alex Wheatley, Innovation Researcher
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With automation and machine learning being talked about a lot, Lightspeed and SKIM got together to let Human and Machine test a real research problem. The task was simple: design the perfect holiday. The two approaches were quite different. SKIM turned to automation to solve the challenge using conjoint analysis to build their perfect holiday. While Lightspeed took a traditional approach, surveying panelists with a gamified survey, using imagination not algorithm for their perfect holiday. We invite you to see the results and help settle the debate: ‘Humans or Machines?’ which is better…

Presented by: Alex Wheatley, Innovation Researcher, Lightspeed; Patricia Dominguez, Senior Research Analyst, SKIM

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Held in German

Presented by: Dr. Oliver Kohl, Managing Director; Andreas Minarski, Business Development Manager

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Held in German

Presented by: Hannes Wölfer, Managing Director
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Held in German

Presented by: Markus Mayer, Managing Director; Stefan Seng, Managing Director
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Held in German

Presented by: Dr. Jürgen Eisele, Managing Director
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Held in German

Presented by: Jenny Ripke, Management Board, SVP Deutschland AG; Prof. Dr. Elke Theobald, Managing Director, MANAGEMENT MONITOR
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Held in German

Presented by: Henner Förstel, Managing Director
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Customer Experience (CX) counts as one of the main influencing factors to increase customer retention, employee engagement and profit as well as to gain a sustainable competitive advantage. Successful CX programmes are aligned to the financial results of the company. We will highlight how you can quantify the added value of your CX, to support investment decisions and develop measures for improvement at the right stages.

Presented by: Oliver Skeide, Director Expert Services
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Coming soon

Presented by: Herbert Höckel, Managing Director
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Held in German

Presented by: Moritz Kisselbach, Senior Projektmanager
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Have you ever thought about how much time you spend in workshops, trend summaries, brainstormings, kick-offs, etc.? What is striking is that consumers are always TALKED ABOUT, rather than asking them to take part in the discussion. In a showcase, mo’web and Ratiopharm show how online ideation helps further develop one's products, in collaboration with the customer, using creative techniques and at the speed we have become accustomed online.

Presented by: Pascal Villain, Business Development Director
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Held in German

Presented by: Michael Kullmann,  Partner; Torben Tietz, Partner
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In order to get a complete view of the consumer, brands should rely on holistic research methods, that connect different sources of data. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour. We aim to provide insights about how to combine both methods. We specifically want to go into the experience of consumers and the importance of carefully protecting their personal information and at the same time preserve the utility of the data collected.

Presented by: Andreas Wech, International Sales Director
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Digital advertising is well known to be easily measurable and controllable, and yet mistakes are made frequently and the optimization potential not fully exploited. How can we deal with that? Are there guidelines that might help with the everyday work? What do consumers think of the advertising used, and which tools help to gain a better impression of the campaign's performance? Nielsen shares key learnings gained from many years of experience and numerous studies. Find out which factors influence brand KPIs and how to ensure the success of a cross-device campaign even while it is running.

Presented by: Svenja Onasch, Senior Business Consultant; Andreas Meffert, Client Business Partner
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Appealing to customers emotionally is not a new aspiration. The question is much more how products and communication can be optimized to do so, and how lasting connections to brands can be strengthened. In our workshop, we show how Nielsen Consumer Neuroscience achieves directly implementable results on a unique global level. Through real-world examples, participants will gain insights into the research techniques used and the results of our base research.

Presented by: Nicola Harre, Consumer Neuroscience Lead Germany
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Held in German

Presented by: Michael Paulus, Managing Director
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Held in German

Presented by: Jork Dieter André, Associate Director Design & Innovation; Christoph Welter, Managing Director
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Held in German

Presented by: Hubertus Hofkirchner, Chief Futurist & CEO
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The linchpin of customer experience is how the touchpoints are structured and work together. Online communities make an important contribution when analysing the customer journey. They enable a profound insight into customer behaviour, what they experience and the effect that results. But it is in optimizing the journey and individual touchpoints that online communities really come into their own. How can we make use of this strength? How can we not only gain insights but develop effective ideas?

Presented by: Axel Schomborg, Managing Director; Julia Koch, Senior Research Consultant
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Held in German

Presented by: Dipl.-Ing. agr. Kai Schleyerbach, Senior Research Consultant, Team Leader Crop Production Research
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Researching the entire experience, perception and decision-making process of customers in real purchasing situations at the POS is still a fascinating challenge for researchers. Digital, mobile information offerings and opportunities to shop influence not only the shopper, they also enlarge the spectrum of survey methods and innovative combinations of them. We give an insight into our toolbox.

Presented by: Claudia Greischel, Division Director Consumer & Retail Research; Julia David, Senior Research Consultant Consumer & Retail Research
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We will give the audience a basic understanding of text analytics by tracing its history, the latest developments, what it can and cannot do for market researchers and where we see it going. This will involve a look at qualitative analysis, content analysis, text mining and machine learning. We will explain how they can be used separately or together to analyze customer feedback. We will discuss when one technique may be more appropriate than another and how they can work together in a mixed methods approach.

Presented by: Normand Péladeau, CEO
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Every enterprise has various different points of contact with customers and potential customers. Each customer comes to "touchpoints" with different expectations and experiences. The key here is to collect these experiences, learn from them and get the gained know-how to places in large companies where it can provide a benefit. Mr. Mündel recounts his experiences in the field of product and service innovation and shows, using examples from the business world of how Qualtrics can help integrate customers early on in the process, even in agile environments.

Presented by: Markus Mündel, Head of Client Lab & Test Division CCO, Allianz Deutschland AG;  
Wolfgang Soelch, Head of Enterprise Sales Central Europe, Qualtrics GmbH
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Held in German

Presented by: Dr. Peter Aschmoneit, Co-Founder and CEO
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Digital transformation needs agility. Customary market research processes often can't keep up. We show new ways for market researchers to best manage the mix of speed, quantity and quality with agile solutions - explicit and implied tools that automate whatever costs unnecessary time and work, making agile insights a great opportunity for market research companies.

Presented by: Dr. Thomas Fandrich, Co-Founder and COO; Dr. Peter Aschmoneit, Co-Founder and CEO
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Increased digitalisation is shaping the future of business, with customer and employee expectations shaped by better and more seamless consumer-grade experiences. The pace is increasing, yet our main currency in this world remains the good old-fashioned survey. This session will look at current trends and predictions for how new technologies will shape businesses of the future, with the introduction of wearables, AI and Bots, and guide you through what you need to do to about it right now.

Presented by: Luke Talbot, Director Product Marketing
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Held in German

Presented by: Sabine Feierabend, Media Researcher, SWR; Thomas Perry, Managing Director, Q |Agentur für Forschung GmbH; Yannick Rieder, Web & Social Media Expert, Q |Agentur für Forschung GmbH
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Qualitative research is essential if one is to precisely understand a target group. Especially if you understand qualitative research as a profess and design the research to cover multiple issues. By means of in-home visits, consumer safaris, workshops and meet-my-friends sessions, we have got to know Generation Z better and better, and recorded their living environment, identity and lifestyle in video clips. What results is a collaborative process between the target group and the various departments at our client, which leads to innovative product and communication ideas.

Presented by: Kerstin Klär, Founder and Managing Director
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Held in German

Präsentiert von: Eckart Strangfeld, Head of Market Research, Mainova; Dirk Helmold, Managing Director, rc – research & consulting GmbH
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According to Forbes GenZ will account for 40% of all consumers by 2020. In this workshop we will present the big picture to you, from this generation’s lifestyle to their attitudes, shopping behaviour, aspirations, their worst fears and which brands they like best. We have interviewed thousands of 16-21 year olds and our findings may surprise you. Join us for this insightful multi-country comparison to get a head-start on how to win the hearts of the world’s next buying super-power.

Presented by: Tanya Kirova, Associate Client Development Manager
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With the technological advances taking place in mobile communication and the latest trend of voice control, audio is gaining importance compared to text. Examples such as Amazon Echo and Apple's HomePod make this blatantly obvious. Do audio captures in surveys offer better insights than written open-ends? What implications do they have for market research practice? In this study, Research Now and FactWorks search for answers to these questions in a survey on technology brands held in the United Kingdom and Germany.

Presented by: Oliver Tjarks, Vice President Client Development, Research Now; Nadja Böhme, Director & Head of Marketing, FactWorks
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Held in German

Presented by: Dr. Otto Hellwig, CEO; Orkan Dolay, COO
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Held in German

Presented by: Bengül Robillard, Managing Director Germany; Robert Birkelbach, Project Manager Data & Analytics
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The combination of passively obtained online user behaviour, active feedback from consumers and big data analyses helps companies gain insights with a whole new depth of detail. Together with impact&emotions, respondi analysed shopping behaviour in the Christmas period in this way, and used the results to develop a forecasting tool for ascertaining the best times for marketing specific things and the most efficient usage of different marketing platforms. Fascinating insights are guaranteed!

Presented by: Pierre Hatje, Managing Director, impact&emotions; Maria Tewes, Senior Sales Manager, respondi
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What trials and tribulations go hand in hand with becoming an adult? How do young people deal with the typical mood swings of puberty and burgeoning sexuality? It wasn't only the values young people have, but why they have them and how they come about that interested us. What influence does caring for their appearance have on their feeling of self-esteem when their emotions take charge? Can cosmetics and beauty products help youths in their process of self-discovery?

Presented by: Ines Imdahl, Owner and Managing Director
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Held in German

Presented by: Dr. Axel Theobald, Commissioner

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Held in German

Presented by: Prof. Dr. Andreas Krämer, CEO, exeo Strategic Consulting AG and Senior Advisor of the Managment Board of Rogator
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Held in German

Presented by: Johannes Hercher, Managment Board Rogator AG; Yvonne Denoth, PL Customer & Market Intelligence, Migros Genossenschafts-Bund; Thomas Bellartz, Geschäftsführer EL PATO Ltd.; Melanie Funk, Market Research Manager, Basler Versicherungen
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Held in German

Presented by: Julia Görnandt, Research Manager
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Understanding customers in a complex brand environment and being able to quickly react to their needs is an ever-growing challenge for companies. Together with DER Touristik, we present a best practice for how customer satisfaction can be made perceptible along the customer journey. The result is continuous customer feedback at each touchpoint of the journey, communicated transparently to all stakeholders via an online dashboard. This enables DER Touristik to continuously and effectively improve the travel experience for its customers.

Presented by: Oliver Kern, Managing Director, SKOPOS CONNECT; Kathrin Schaarschmidt, Senior Research Manager, SKOPOS RESEARCH; Tim Hagge, Customer Experience Manager, DER Touristik GmbH
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Held in German

Präsentiert von: Martin Grupe, Managing Director, SKOPOS CONNECT; Torsten Bischoffstrate, Research Director, SKOPOS NEXT
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Held in German

Presented by: Sebastian Schmidt, Senior Research Executive, SKOPOS RESEARCH; Till Winkler, Head of UX Research, SKOPOS RESEARCH
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Held in German

Presented by: Anna Lewandowski, Head of Qualitative Market Research; Dr. Sandra Klee-Patsavas - Senior Project Manager International Market Research
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Held in German

Presented by: Fabian Hilkert, Junior Project Manager International Market Research
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Open responses in online surveys are universally awful. We can either live with this, or do it better. To do it better we can gamify - put the participant in a scenario that fires the imagination… or we can use technology. So many people have a video camera and microphone on the very device they’re using to take the survey, what happens if we ask them to video their response?
In this workshop Pete Cape will explain how each of them work, the data outcomes, and warnings about how not to do it wrong.

Presented by: Pete Cape, Director Global Knowledge

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With half of all online advertising invisible to the user, measuring any kind of ROI on advertising is tough. Add in the variety of devices and platforms and it is almost impossible. Until now. Join our workshop as Stefan Boom explains how Campaign Optimizer works to deliver ROI measures. Linked to an online panel you can see who has been properly exposed, and how often – so, is the campaign reaching your target? And then interview panelists – what do they take out from the ad?

Presented by: Stefan Boom, Director Sales

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Held in German

Presented by: Stefan Baumann, Managing Director
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Marketing in the data age seems so easy: you build a "data lake", hire as many data scientists as possible and apply machine learning with gay abandon. In reality, though, that seldom actually works, and the number of disconcerted marketing experts is increasing. So what is needed to successfully marry marketing with data and analytics? We show, using examples from business practice, how marketing performance can be optimized with the aid of Design Thinking, data, algorithms and technologies.

Presented by: Stefan Röse, Senior Director Consulting
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Held in German

Presented by: Christian Hyka, Managing Partner
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Held in German

Presented by: Jenny Ripke, Management Board, SVP Deutschland AG; Prof. Dr. Elke Theobald, Geschäftsleitung MANAGEMENT MONITOR
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Held in German

Presented by: Martin Plötz, Managing Director
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Held in German

Presented by: Marc Trömel, Managing Director; Nora Baumfelder, Associate Director Research
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Our company has taken the floor onto the online communities issue for the past 4 years. Inspired by tens of collaborative projects every year we developed new research designs mainly dedicated to innovation issues. We will share our experience and vision around 2 main focus:
• our collaborative approach philosophy and its benefits for the company’s innovation processes. They go far beyond mere research framework and will be illustrated with specific examples
• our main learnings after a major one year project on which we partnered with L’Oreal. L’Oreal testimonial included

Presented by: Elodie-Anne Gandelin, Qual Customer Account Manager
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