Trade show review 2016
A significant increase in exhibitors and visitors
The 2016 Research & Results trade show, which took place between 26 and 27 October at the Munich MOC centre, has come to an end. The idea of the market research trade show has once again proved itself most impressively: 191 exhibitors from over 20 countries had stands at the MOC exhibition centre. A total of 3,300 participants visited the MOC exhibition centre over the two days of the show.
In addition to establishing contacts, a top priority for visitors is the workshop programme running parallel to the show. As in previous years, visitors were able to find out about the most important industry trends and topics in over 90 workshops. Popular topics were customer experience, survey methods, qualitative research, innovation and innovative methods. It became obvious that there is still a great demand for qualified information on these topics: Some of the workshops were attended by more than 120 visitors. The buzzword this year was Virtual Reality, which, according to the Heidelberg market research agency GIM, has a great future.
Another issue explored at the trade show was the role market research would play in the coming years. On the first day of the show representatives from both research institutes and business provided an excellent picture of the current situation in the well-attended panel discussion entitled “Past its sell-by date or innovative problem-solver?” Led by Dieter Korczak, former president of the Esomar world market research organisation, the panel concluded that although new players in the market have brought about considerable pressure to change, the prospects are still good for market researchers who see change as an opportunity.
Images of the Market Research Trade Show 2016
"My first impressions are very, very positive. I am surprised of how well attended it is (...)."
Michael Müller, Regional CCO Germany & Switzerland, GfK
"The Research & Results has strengthened its position and pushed through as THE show in our field and I think it’s a part of it that we appear."
Peter Braun, CEO Ipsos Germany, Ipsos GmbH
"I met with colleagues I know in Germany, but also from France and UK and the Netherlands. And that’s been great. It’s been a really good networking session and a great place to meet clients."
Chris Dubreuil, Managing Director EMEA, Research Now