Experience the Latest Trends Live and Make the Right Decisions!
The customer is no longer merely an object for observation, customers are now influencers. The way people deal with media has changed. They have to condense and interpret an immense volume of data, and numerous fast decisions result. Well-founded decisions are based on well-founded data, on the right choice of methods and the right interpretations of results. Market research offers all this and more.
Market research is becoming ever more complex as the years go by. All the better that there are opportunities to experience the new innovations up close and not just read about them, to make new contacts from all around the globe, and to reanimate existing ones.
In 104 workshops – held every hour, eight at a time – exhibitors will present their research offers and topics like: Big Data & Analytics | Mobile | Communities | Implicit Approaches | Customer Satisfaction | Brand Management | Best Practices | ...
In an open forum in Hall 2, selected exhibitors will be presenting the industry's innovative highlights in brief slots. You will find the complete Innovation Area program at the show and in the Event Guide in your visitor bag.