Company Profile



Am Pestalozziring 1-2
91058 Erlangen

Tel.: +49 9131 9712 0


Stand number: 276-1

Company Profile
DEFACTO is the leading provider of CRM and loyalty management. For more than 30 years, DEFACTO has supported leading national and international companies such as HUGO BOSS, ESPRIT, FERRERO, THE KADEWE GROUP and VORWERK in their customer management and digital transformation. Expert skills and resources, flexibly provided in the form of software, temporary services and operations – such as the permanent outsourcing of business processes - lead to an increase in profitability through a measurable increase in customer lifetime value. As part of Research & Results 2019, DEFACTO will be presenting two solutions in particular: DEFACTO Insights ("the analytical all-in-one tool for customer-centric insights") and DEFACTO Geo Analytics ("business optimisation through Mobile Geodata").
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