MediaAnalyzer Software & Research GmbH
Tel.: +49 (0)40 86689-0
MediaAnalyzer is a global pioneer in marketing research and consulting and a specialist for advertising optimization. The combination of a classical survey and measuring spontaneous human reactions towards advertising empowers us to understand ad effectiveness in a holistic way.
Based on this knowledge we help our clients to increase their sales by identifying the most effective ads and by improving these ads according to our action oriented recommendations.
We use our research tools EmotionTracking and AttentionTracking for all kinds of advertising like TV commercials, animatics, (Digital) Out of Home, print, online and many more.
MediaAnalyzer’s clients especially appreciate our ability to quickly develop customised solutions for our clients’ individual issues about marketing and advertising and to answer them precisely.