The Nielsen Company (Germany) GmbH
Insterburger Str. 16
Stand number: 140
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. As part of that, Consumer Neuroscience offers unique, invaluable insights based on non-conscious and conscious consumer responses central to emotions and behavior, and has the industry’s most complete suite of neuroscience-based tools at global scale. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.
Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.