STURM und DRANG GmbH
Tel.: +49 (40) 20 20 100·0
Stand number: 274
STURM und DRANG is a Cultural Research and Open Innovation Agency. As a consultancy company we enable innovation processes for companies. Together we create visionary concepts and cultural renewal strategies for the markets of tomorrow.
Our approach is „human centric“ meaning that we connect the economy with the reality of the consumer and his often irrational behaviour.
In order to explore consumer behaviour we use psychological and socio-cultural methods.
We put the „human factor“ in focus of our strategic innovation process by working in close collaboration with lead users (highly informed and product-affine consumers) and specialized experts. The results of this collaboration are then connected and installed in R&D and marketing of companies. This approach is also called „open innovation“.