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For 45 years, planung&analyse has been a special interest magazine for market research and marketing. In addition to specialist articles on projects, concepts and methods of market and marketing research, journalistic articles provide background information on the industry.
As the market research portal of HORIZONT-Medien, www.planung-analyse.de provides the market research community news, background information and online specials. The planung&analyse mafonavigator presents market research service providers on www.mafonavigator.de and print.
planung&analyse Insights is the annual meeting place for the market research industry. The awards for the "Newcomer of the Year" and "Exceptional Partnership in Market Research" are presented at the congress.