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Tobii Pro, a division of the Tobii Group, is the leading provider of eye-tracking research solutions and services designed to deepen the understanding of human behavior. Through eye-tracking insights, business and science professionals are enabled to grow their businesses and further their research. The solutions are used in a wide range of fields, from shopper research to usability testing. 3.000 commercial companies, including 18 of the top 20 global advertisers, Microsoft, Google, Ipsos, Unilever and Procter & Gamble use Tobii Pro wearable and screen based eye trackers, as well as all of the world's 50 top-rated universities and more than 2.000 academic institutions.