Innovation Area

Faster results or deeper insights? High tech or complex emotions? Or all together?

Learn about the most innovative ideas of the industry. Back to back in short slots. Throughout the day in hall 2 on both days of the show. Here you can find some presentations from previous years free to download. If you want to download the timetable 2019 please click here. 

 
23.10.2019
10:00
Kantar Spotlight – Understanding Consumers and Developing Ideas with Agile Video Feedback | KANTAR
Language of presentation: German
Presented by: Kamaljit Kaur - Senior Consultant Qualitative; Ina Komischke - Associate Director Qualitative
10:20
Pretty Innovative! How You Use Online Tools to Get More InsIghts out of Your Product and Concept | SKOPOS
Language of presentation: German
Presented by: Jan Berlin - Head of Research SKOPOS RESEARCH
10:40
Hidden Innovations: Increasing Efficiency and Quality in Tracking Projects | GIM
Language of presentation: German
Presented by: Andrea Knorn - Senior Research Director; Caroline Paschvoß - Research Director
11:00
Faceless Brand? Check out Your Claim without Words! | Séissmo
Language of presentation: German
Presented by: Natacha Dagneaud - Managing Director
11:20
Adapt or Innovate? Emerging Consumer Trends and How They Impact Your Research | Dynata
Language of presentation: German
Presented by: Oliver Frangakos - Vice President, Sales
11:40
Some Ask - We Monitor. Hands-on Examples for AI-based Market Research | Rascasse
Language of presentation: German
Presented by: Sandra Kröger - CEO; Benjamin Brudler - Managing Director
12:00
The MobileScore - Interactive Tool for Quality Assurance in Online Market Research | Rogator
Language of presentation: German
Presented by: Johannes Hercher - CEO
13:00
Hidden Champions - How We Identify Target Group Specific Influencers with AI and Social Data | Linkfluence
Language of presentation: German
Presented by: Dr. Volker Meise - CEO Linkfluence Germany
13:20
The Gift of Attention | eye square
Language of presentation: German
Presented by: Michael Schießl - CEO & Founder
13:40
Influencers Research – Provoked Netnography on Instagram and Co. | mindline | rich harvest
Language of presentation: German
Presented by: Sandra Borth-Michael - Managing Director, rich harvest (mindline group)
14:00
Brand Tracking 2.0 – The Future of Measuring Brand Perception with MRP | Dalia
Language of presentation: English
Presented by: Niklas Anzinger - Strategic Insights Lead
14:20
Semantic Chatbot with Generic Autonomous Dialog | cognesys
Language of presentation: German
Presented by: Dr. Bernd Schönebeck - CEO
14:40
Market Research - and Then? Remote Testing to Determine Digital Market Readiness | Testbirds
Language of presentation: German
Presented by: Benedikt Bauer - Key Account Manager DACH
15:00
MROCking the Boat: Using Mobile Phones for Virtual Focus Groups in Africa | GeoPoll
Language of presentation: English
Presented by: Patricia Githua - VP Commercial Sales, Africa
15:20
Feedback - and When? Relevant Mapping of Individual Touchpoints along the Customer Journey | Netigate
Language of presentation: German
Presented by: Dominic Brandes - Head of Enterprise Sales DACH; Rainer Schätzlein - Managing Director Professional Services Germany
15:40
Measuring Consumer Preferences - A Powerful Software to Design and Perform Conjoint Analysis | XLSTAT
Language of presentation: English
Presented by: Efthalia Anagnostou - Director of Customer Support Services
16:00
ADM Research Transparency: A Black Box Turns into a Show Room | ADM e.V.
Language of presentation: German
Presented by: Sebastian Götte - Partner & Senior Consultant, aproxima Weimar and Member of the Executive Board at ADM e.V.
16:20
Sampling Revolution: Incentivization with Cryptocurrency Facebook Libra | Survalyzer
Language of presentation: German
Presented by: Christian Hyka - Executive Management
24.10.2019
10:00
InsightBLOX: the New Style in Reporting! | MANUFACTS
Language of presentation: German
Presented by: Henner Förstel - Managing Partner
10:20
Is There No Uniform Approach? Customer Experience Measurement along the Customer Journey | m-result
Language of presentation: German
Presented by: Wolfgang Kuhmann - Managing Director; Markus Hartmann - Senior Project Manager Market Research
10:40
Agile Quicktests: Integrating the User in the Process of Development – Earlier, Faster, Better! | Spiegel Institut
Language of presentation: German
Presented by: Kathrin Schmidt - Consultant User Experience; Nicole Murgg - Consultant User Experience
11:00
Fifty Shades of Empathy - How to Empathize Internationally | MASMI Research Group
Language of presentation: English
Presented by: Piotr Idzik - Managing Director MASMI Poland; Mariya Kornilova - Managing Director MASMI Russia; Igor Dusanovic - Managing Director MASMI Adriatica
11:20
The New INNOFACT-Agility-Tool: How Market Research Organisations Can Be Perceptible Supported | INNOFACT
Language of presentation: German
Presented by: Christian Thunig - Managing Partner
11:40
Why Still Random Samples? | GESS Group
Language of presentation: German
Presented by: Menno Smid - Managing Director; Uwe Stüve - Managing Partner
12:00
Category Growth Through Data-Based Shelf Optimisation | KANTAR
Language of presentation: German
Presented by: Tino Stolzenburg - Managing Director Innovation & Commerce; Thekla Berger - Senior Consultant Commerce
13:00
Making the Invisible Visible - Fully Exploit Language as a Data Source with Voice & Text Analytics | Ipsos
Language of presentation: German
Presented by: Diana Livadic - Director Innovation
13:20
InnoJourney - A Systematical Approach to Successful Innovation | Interrogare
Language of presentation: German
Presented by: Walter Freese - Director Business Development
13:40
CATI 2020 - Digital Speech Technology for Telephone Interviewing Already Useable? | Telemark Marketing
Language of presentation: German
Presented by: Robert Sobotka - CEO
14:00
Efficient Report Automation, from Raw Data to PowerPoint, Requires Better Planning and New Tools! | OfficeReports
Language of presentation: English
Presented by: Torben Laustsen - CEO
14:20
Experiencing Market Research Live in Real Time: Valid Survey Results in 15 Minutes | APPINIO
Language of presentation: German
Presented by: Jonathan Kurfess - Founder and CEO
14:40
Interview & Measure: Better Understanding of Customer Needs and Reacting to Situations Through Data | GIM
Language of presentation: German
Presented by: Dr. Stephan Telschow - Managing Director; Alexandra Wachenfeld-Schell - Senior Research Director

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