Innovativeness is essential, also for the market research industry, and the term innovation doesn't necessarily have to mean only new technologies and automated tools. There is good reason why gaining insights with concepts like behavioral economics and implied methods can be found among the top 3 innovation elements in related studies. And innovation also plays a key role at the Research & Results.
What better reason could there be to visit the Research & Results every year than to find out what's new?
That is why we are providing the Innovation Area for the first time in 2017:
In an open forum in Hall 2, selected exhibitors will be presenting the industry's innovative highlights in brief slots. Don't miss it!