Trade show concept

“Research & Results 2019“ is a two-day show with a wide range of activities on offer, including exhibition, workshops and short presentations. Admission is free for visitors from the industry.

Date
23 and 24 October, 2019

Venue
MOC Convention Centre in Munich: an established and attractive venue for trade shows that is easy to get on by car, train or plane.


The Event
The exhibition takes place on around 5,200 m² (55,972 ft²) of floor space in Halls 1 and 2. Around 160 stands are expected, ranging from 6 to 50 m² (64,5 ft² – 538 ft²), together totaling around 2,200 m² (23,680 ft²) of exhibition. The average stand
size is around 14 m² (150,69 ft²). Parallel to the exhibition, hourly changing workshops are held in separate conference rooms. These workshops can be booked by exhibitors wanting to present their research topics and offers to show visitors in more detail. The Innovation Area offers exhibitors the opportunity to present innovative concepts in quick-fire slots in an open forum.

Expected Number of Participants
Approx. 3,300 participants

Exhibitor Target Group
Providers of market-research-related services and products such as

  • Market research agencies (full service) 
  • Fieldwork companies
  • Viewing facilities
  • data analytics companies
  • online panel providers
  • data collection, analysis and visualization organisations
  • software providers Hardware providers
  • CX measurement Competitive intelligence 
  • b2b research
  • Pharma research
  • Pos research
  • Associations/organisations
  • Publishers/Media


Visitor Target Group 
Existing and potential clients for projects, services and products, such as:
• Directors and project managers of market research departments
• Marketing directors and marketing specialists
• Executives
• Product managers
• Agency market researchers

Marketing

You will find a wealth of tools for use in your show marketing in the Marketing Toolbox*.

Visitor Marketing

Publication of the show program in leading market-research, marketing and advertising periodicals such as Research & Results, Horizonte, Wirtschaftswoche, markenartikel, transfer, etc.

Adverts and banners: Used additionally for topic, regional and international coverage in Media such as BVM, Healthcare Marketing, markenartikel, Quirk‘s, Meedia.de, marktforschung.de, MRWeb.com, Asia Research, planung&analyse, Research World.

E-mail and social media marketing: Show programme, current show topics and invitations are sent to the core target group and past visitors in newsletters and through social media.

Trade Show website: Everything exhibitors, visitors and media representatives need to know can be found at www.research-results.com, such as a list of exhibitors with brief profiles and links, the workshop program, registration forms, downloads of exhibitor documents and a stand configurator.

Direct mailing: The show program is sent to past visitors by post with a personal invitation. Further direct mailings go to a broader group of potential visitors from the fields of marketing and market research.

Specific PR work begins at the start of the year with the goal of raising the show‘s awareness in the specialist press. Detailed advance reports can be found in Research & Results magazine.

Our Marketing Service for Exhibitors

E-mail marketing (Advertorial): All exhibitors have the opportunity to directly address their target group by booking editorial space in e-mails with "sponsored content" to reach out to the target group right before and after the show.

Marketing Toolbox - Free Tools for Your Fair Marketing*:

Free downloads
All exhibitors receive free download advertising options for their home and landing page: show banners, personalized banners, show button, show logo.

Free workshop follow-up mailing
Workshop holders can participate in the follow-up mailing free of charge and present their company and topics once again to all visitors.

*As from July, you will find all information in the Marketing Toolbox on the Research & Results website.

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