Special International Research 2019/2020
- In this special you will find numerous fascinating articles from around the world. On page 20, for example, Patrick Fagan explains why we should concentrate on the rational aspects of advertisements again. Molly Turner-Lammers presents her findings on how quality recruiting only leads to quality insights (page 26). And on page 30 Dezső Karasszon, Gergő Szikszai, Bettina Kiss and Tamás Pusztai state how the Hungarian Revolution has influenced and inspired their work and what has become their motto and formula for success.
Read also what´s new at the Research & Results 2019 on page 18.E-Paper
There are several sides to advertising: rational and emotional. Ethical aspects come into it as well. That's why Patrick Fagan pleads not to forget about the principle of reason.
Outside the Box
Quality insights need quality recruiting. Molly Turner-Lammers on how recruiting for market research has changed and what that means for you.
Feel your Data
Most public and private organizations only scratch the surface when it comes to using their data. Henrik Jorgensen presents his way of thinking and handling data – aiming for a data-driven corporate culture.