Research & Results is a byword for information literacy in market research. With the Research & Results Magazine for market research, the Research & Results StudioGuide and the DigitalGuide we offer an unrivalled range of publications.
Personas are much more than just another marketing buzzword: Judith Wieghardt on how to create and embed buyer personas. A step-by-step guide with a focus on b2b markets.More >
Can artificial intelligence help future-proof qualitative research? Julia Görnandt and Samantha Bond explain how automation makes sense.More >
A market research world without online communities and all the new technologies is unthinkable. Still Edward Appleton pleads to not forget first-hand experiences – for quality’s sake.More >