Special International Research

Research & Results, the magazine for media, market and advertising research, has been issued seven times a year since 2004. Over the years the editors have been constantly on the lookout for new trends and developments in market research. In recent times globalisation and internationalisation have been increasingly evident, however, so it seems logical to make Research & Results content available outside German-speaking countries. The editors are therefore particularly happy to present to readers the special International Research in our edition No. 5 in English.
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Special International Research 2019/2020

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Research & Results Special International Research 2019

Special International Research 2019/2020

Editorial - In this special you will find numerous fascinating articles from around the world. On page 20, for example, Patrick Fagan explains why we should concentrate on the rational aspects of advertisements again. Molly Turner-Lammers presents her findings on how quality recruiting only leads to quality insights (page 26). And on page 30 Dezső Karasszon, Gergő Szikszai, Bettina Kiss and Tamás Pusztai state how the Hungarian Revolution has influenced and inspired their work and what has become their motto and formula for success.
Read also what´s new at the Research & Results 2019 on page 18.
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No Logos

No Logos

There are several sides to advertising: rational and emotional. Ethical aspects come into it as well. That's why Patrick Fagan pleads not to forget about the principle of reason.

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Outside the box

Outside the Box

Quality insights need quality recruiting. Molly Turner-Lammers on how recruiting for market research has changed and what that means for you.

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Feel your Data

Feel your Data

Most public and private organizations only scratch the surface when it comes to using their data. Henrik Jorgensen presents his way of thinking and handling data – aiming for a data-driven corporate culture.

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