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We can learn a lot from people’s online behavior. Danyo Dimitrov explains how Big Data can be used effectively by bringing together the rational and the emotional.More >
In market research, automation frees up everyone to focus on their core strengths – says Ben Hogg.More >
Offers such as Skype and Co. tempt you to do research from your office. After all, it is costefficient and fast. Which disadvantages and problems are caused by such an approach? Edward Appleton explains.More >