International Issue

Research & Results, the magazine for media, market and advertising research, has been issued seven times a year since 2004. Over the years the editors have been constantly on the lookout for new trends and developments in market research. In recent times globalisation and internationalisation have been increasingly evident, however, so it seems logical to make Research & Results content available outside German-speaking countries. The editors are therefore particularly happy to present to readers this special edition of the second Research & Results magazine in English.
icon

International Issue 2018/2019

Order now a free copy of Research & Results International Issue!
Email

Research & Results is a byword for information literacy in market research. With the Research & Results Magazine for market research, the Research & Results StudioGuide and the DigitalGuide we offer an unrivalled range of publications.

Publications


International Issue · 2018/2019

International Issue 2018/2019

Editorial - Rarely has the international market research industry been in such a state of transformation as it is today. Old structures are breaking down and making room for new ones; not only for innovative research methods, but also for new players on the global market. The transformative pressure is enormous, and the GDPR and quality debates aren’t simplifying matters. But every major change also offers an opportunity – and forces us to take a critical look at the way we work. The same applies when it comes to dealing with big data, and responsibly selecting data sources and business partners, explains Pete Cape in his article on page 12.
E-Paper

 
Bring Your Buyer to Life

Bring Your Buyer to Life

Personas are much more than just another marketing buzzword: Judith Wieghardt on how to create and embed buyer personas. A step-by-step guide with a focus on b2b markets.

More >
(Wo)man vs. Machine

From Competition to Collaboration

Can artificial intelligence help future-proof qualitative research? Julia Görnandt and Samantha Bond explain how automation makes sense.

More >
Mind the Tech

Mind the Tech

A market research world without online communities and all the new technologies is unthinkable. Still Edward Appleton pleads to not forget first-hand experiences – for quality’s sake.

More >

 
Research & Results App für IOS

IOS

Research & Results App
for iPad and iPhone

Download App >

Research & Results App für Android

ANDROID

Research & Results App
for Android

Download App >

Research & Results als E-Paper

E-Paper

Research & Results Publications are uploaded to Issuu

Read the E-Paper >

This website uses cookies. Cookies enable us to understand how visitors use our website so that we can improve it and provide the best experience possible. By browsing our website, you agree to our use of cookies. The cookie settings of your Internet browser can block the use of cookies. For more information, see Privacy.
accept