International Issue

Research & Results, the magazine for media, market and advertising research, has been issued seven times a year since 2004. Over the years the editors have been constantly on the lookout for new trends and developments in market research. In recent times globalisation and internationalisation have been increasingly evident, however, so it seems logical to make Research & Results content available outside German-speaking countries. The editors are therefore particularly happy to present to readers this special edition of the second Research & Results magazine in English.
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International Issue 2017

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Research & Results is a byword for information literacy in market research. With the Research & Results Magazine for market research, the Research & Results StudioGuide and the DigitalGuide we offer an unrivalled range of publications.

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International Issue · 2016/2017

International Issue 2017/2018

Editorial - In this issue you will find numerous fascinating articles from around the world. On page 16, for example, Roddy Knowles from Research Now focuses on the benefits of automation, and on page 36 Stefanie Sonnenschein and Sören Scholz from Interrogare explain what voters and soccer fans as well as parties and brands have in commonon. And finally, on page 44, Stephan Thun from MaritzCX explains how to implement a successful customer experience strategy.

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Learn and Earn

Closing the Gap

We can learn a lot from people’s online behavior. Danyo Dimitrov explains how Big Data can be used effectively by bringing together the rational and the emotional.

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Addressing Automation

Addressing Automation

In market research, automation frees up everyone to focus on their core strengths – says Ben Hogg.

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Where Machine meets Mensch

Where Machine meets Mensch

Offers such as Skype and Co. tempt you to do research from your office. After all, it is costefficient and fast. Which disadvantages and problems are caused by such an approach? Edward Appleton explains.

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