Trade show review 2013
Research & Results 2013 was a smashing success
Research & Results 2013 was one of the most successful market research shows we have ever had. We would like to say Thank You to all visitors, exhibitors, partners and all others involved.
Again there were far more than 3.000 participants at the show. A look into the exhibition proved: there is an undiminuished demand for networking. And the workshop attendance made clear: the demand for qualified content and information is stronger than ever. In some instances more than 120 visitors were in one room.
As expected, visitors showed a strong interest for Social Media Research and Mobile Research, but also for a small podium about research in 2020. There was also a lot of demand for topics like brands, customers, advertising or b2b.
More than 140 companies exhibited. Internationalisation was a clear trend at the trade show. Exhibitors from Germany and abroad gave us very positive feedback..
In total, the concept of the market research show has once again proved to be successful in an impressive way.
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"Is the investment worth it, whether clientside or Agency? Is it worth attending? I have no Agency ROI figures, but from a Client perspective I would say: yes, definitely."
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