Trade show review 2016
A significant increase in exhibitors and visitors
The 2016 Research & Results trade show, which took place between 26 and 27 October at the Munich MOC centre, has come to an end. The idea of the market research trade show has once again proved itself most impressively: 191 exhibitors from over 20 countries had stands at the MOC exhibition centre. A total of 3,300 participants visited the MOC exhibition centre over the two days of the show.
In addition to establishing contacts, a top priority for visitors is the workshop programme running parallel to the show. As in previous years, visitors were able to find out about the most important industry trends and topics in over 90 workshops. Popular topics were customer experience, survey methods, qualitative research, innovation and innovative methods. It became obvious that there is still a great demand for qualified information on these topics: Some of the workshops were attended by more than 120 visitors. The buzzword this year was Virtual Reality, which, according to the Heidelberg market research agency GIM, has a great future.
Another issue explored at the trade show was the role market research would play in the coming years. On the first day of the show representatives from both research institutes and business provided an excellent picture of the current situation in the well-attended panel discussion entitled “Past its sell-by date or innovative problem-solver?” Led by Dieter Korczak, former president of the Esomar world market research organisation, the panel concluded that although new players in the market have brought about considerable pressure to change, the prospects are still good for market researchers who see change as an opportunity.
Images of the Market Research Trade Show 2016
“The trade show was a good opportunity to find new contacts. The numerous workshops were also inspiring, and covered a wide area. On the whole, the two days I spent there were exciting and varied.”
Inga Triemel, German Publishers and Booksellers Association
“In my mind, “Research & Results” is the ideal place to search for new service providers and make new contacts. In Munich we had the opportunity to develop good contacts and reconnect with ones we had let lapse. Besides this, we learned a lot about new trends. I’ll be back next year for sure.”
Marcos Dreher, Hartmann Group
“The trade show gave me a good overview of the German market research landscape. From suppliers per se to special providers for software solutions, everything was represented. You could get to know institutes that otherwise wouldn’t likely be on your radar, and some of the workshops were really fantastic. These were mostly the ones that weren’t there just to sell you their tools, but to provide specific ideas and inspiration.”
Nina Jansen, Pernod-Ricard
“As in previous years, the trade show’s professional and relaxed atmosphere allowed me to strike up conversations with old and new contacts. As usual, those who decided to attend workshops at the last minute met with closed doors and a sold-out room. That says a lot about the program, and the workshops I visited could attest to that. Looking back, it was a successful event — I’m looking forward to next year.”
Sebastian Verfürth, Mediakraft Networks