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plan + impuls Gesellschaft für Marktforschung & Beratung am POS mbH

Lindwurmstraße 101
80337 München

Tel.: +49(0)89/54 03 18-0
Fax: +49(0)89/54 03 18-11

Company Profile plan + impuls stands for implementation-oriented competencies in market research and consulting pertaining to all aspects of the point of sale. Our slogan: "From Insights to Actions".

Based on well-grounded shopper research according to the “Shopper Marketing approach”, we provide leading manufacturers and retailers with consulting services in the areas of Brand Activation, Category Activation and Sales Activation. The center of our research is the analysis of the shopper’s buying decision behavior (at the store as well as online).

Research focus: Shopper insights especially regarding choice of outlets, shopper orientation, search and decision behavior, the ideal shelf, efficiency of promotions.

Applied methods: TotalShopperLive, Focus Groups & Qualitative Interviews at the POS, Quantitative Interviews at the POS, Consumer Decision Tree, Online-Mapping, POS Checks, Video Analysis, Eye Tracking, Shelf Tests etc.
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