Company Profile

The Market and Social Research Initiative (MSRI) is a joint activity of the four branch association organisations ADM, ASI, BVM, DGOF. The purpose of the registered association is to advance science and research in market and social research. The populations´ readiness to participate in surveys is required to assure highly qualified surveys. Thus, the information of population about the benefit of market and social research and the dissociation from sales and advertising is one of the main tasks of MSRI.

The MSRI messages:

• Market and social research means a benefit to everybody.
• Market and social research is never connected to sales or advertising.
• Market and social research guarantees respondents‘ anonymity and protection of data privacy.