Trade show concept
All industry professionals are exempt from entrance fees for both days after registering on the website.
22 and 23 October 2014
MOC Convention Centre in Munich: an established trade show location which can be easily reached by exhibitors and visitors alike by car, train or plane.
The exhibits are located in the halls 1 and 2 with an overall hall area of 4,500 m² (48,438 ft²). We are expecting approx. 140 exhibition stands of between 6 and 50 m² (64.5 ft² – 538 ft²) in size, totalling to a stand surface area of 1,800 m² (19,375 ft²). The average stand size is approx. 14 m² (155 ft²).
Workshops are taking place in separate conference rooms and rotate every hour. Exhibitors can book these workshops to present their research results and/or services to visitors.
Expected Number of Participants
Over 3,000 participants
Target Group - Exhibitors
Market research relevant service providers, including
• Market research agencies (Full Service)
• Fieldwork companies
• Viewing facilities
• Software providers
• Hardware providers
• Data collection and analysis organisations
• Market research consulting companies
• Trend research agencies
• Online panel providers
• Social media-monitoring
• Publishing houses/Media
Target Group - Visitors
Current and potential future clients for projects, services and products, such as:
• Directors and project managers of market research
• Marketing directors and marketing specialists
• Product managers
• Agency market researchers
A comprehensive and effective marketing campaign will be launched 4–8 weeks before the beginning of the show:
The programme booklet will be published and disseminated as an insert in leading trade journals for Market Research, Marketing and Advertising, such as Research & Results, absatzwirtschaft, werben & verkaufen, Horizont, Markenartikel, acquisa, etc. with a planned overall circulation of approx. 300,000 copies.
Invitations by exhibitors: Each exhibitor will receive 1,000 – 3,000 copies of individualised invitations upon request, to disseminate amongst their business partners inviting them to the show, thereby achieving a high market penetration. Planned circulation: approx. 80,000 copies. In addition, each exhibitor will receive a digital version of the invitation card.
E-mail and Social Media Marketing: The trade show programme, current topics and invitations shall be communicated to the target audience and trade show visitors of previous years via a trade show newsletter and social media.
Direct mailing: The show programme will be sent off to numerous relevant target groups, including the trade show visitors from previous years. Planned circulation: approx. 15,000 copies.
A focused public relations campaign was commenced at the beginning of this year with the aim of announcing the show to the relevant industry media, including extensive previews in the magazine Research & Results.
Trade show website: The website www.research-results.com contains all relevant information for exhibitors, visitors and representatives of the press such as an exhibitor catalogue with brief descriptions and links, workshop programme, registration forms, downloadable documents for exhibitors and the electronic stand configurator.