Trade show concept
All industry professionals are exempt from entrance fees for both days after registering on the website.
26 and 27 October 2016
MOC Convention Centre in Munich: an established trade show location which can be easily reached by exhibitors and visitors alike by car, train or plane.
The exhibits are located in the halls 1 and 2 with an overall hall area of 5,200 m² (55,972 ft²). We are expecting approx. 150 exhibition stands of between 6 and 50 m² (64,5 ft² – 538 ft²) in size, totalling to a stand surface area of 2,100 m² (22,604 ft²). The average stand size is approx. 13,5 m² (145 ft²).
Workshops are taking place in separate conference rooms and rotate every hour. Exhibitors can book these workshops to present their research results and/or services to visitors.
Expected Number of Participants
Approx. 3,200 participants
Target Group - Exhibitors
Market research relevant service providers, including
• Market research agencies (Full Service)
• Market research consulting companies
• Trend research agencies
• Social Media
• Fieldwork companies
• Viewing facilities
• Online panel providers
• Data collection and analysis organisations
• Software providers
• Hardware providers
• B2B research
• Pharma research
• POS research
• Publishing houses/Media
Target Group - Visitors
Current and potential future clients for projects, services and products, such as:
• Directors and project managers of market research departments
• Marketing directors and marketing specialists
• Product managers
• Agency market researchers
A comprehensive and effective marketing campaign will be launched 4–8 weeks before the beginning of the show:
The programme booklet will be published and disseminated as an insert in leading trade journals for Market Research, Marketing and Advertising, such as Research & Results, absatzwirtschaft, werben & verkaufen, Horizont, Markenartikel, acquisa, etc. with a planned overall circulation of approx. 300,000 copies.
Invitations by exhibitors: On request, every exhibitor receives individualized visitor invitations, which can be used to invite business partners to attend the trade fair. With an expected distribution of over 100,000 copies, a high degree of market penetration will be achieved*.
E-mail and Social Media Marketing: The trade show programme, current topics and invitations shall be communicated to the target audience and trade show visitors of previous years via a trade show newsletter and social media.
Direct mailing: The show programme will be sent off to numerous relevant target groups, including the trade show visitors from previous years. Planned circulation: approx. 15,000 copies.
Online Advertising: used additionally for topical, regional, and international coverage
in media like Healthcare Marketing, IHK-Magazin München, Meedia.de, Marktforschung.de,
Quirk‘s, MRWeb.com, Asia Research, Transfer, Research World.
A focused public relations campaign was commenced at the beginning of this year with the aim of announcing the show to the relevant industry media, including extensive previews in the magazine Research & Results.
Trade show website: The website www.research-results.com contains all relevant information for exhibitors, visitors and representatives of the press such as an exhibitor catalogue with brief descriptions and links, workshop programme, registration forms, downloadable documents for exhibitors and the electronic stand configurator.
*in the context of the new “Marketing-Toolbox”, further information will follow in due time.