|In 99 workshops - held every hour, seven at a time - exhibitors will present their research offers and topics like
Big Data & Analytics | Mobile | Communities | Implicit Approaches | Customer Satisfaction | Brand Management | Best Practices | Industries and Target Groups
Admission is free of charge for registered visitors. A special registration is not required. However, the number of seats is limited.
For a quick overview on topics, timing and location of the workshops please download the timetable (on the right).
|PDF Download Workshop Timetable (2 pages) >>
All workshops in room 1 and room 2 will be interpreted simultaneously into English. In addition to that, several workshops in other rooms will be presented in English (indicated in timetable). Regarding the workshops presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.
Workshops 2015 sorted by providers with detailed information
Below are all workshops sorted alphabetically according to provider. For details (explanatory notes, presenters, time and location), click on the title.
You can also select the workshops by topics. One workshop can only be assigned to a maximum of two topics.
List of Workshops
Workshops /Reset Selection >>
ADM e.V.IT Security in market and social research: Empirical findings and checklist of relevant requirements >>.
alegas„Classic Meets Innovation“: Case Studies Drawn from Customer Experience and Marketing Research >>.
cognesysWorthless Sentiment – valuable valuation? Automated identification of valuation & sentiment: 2 important aspects of customer sentiment >>.
EARSandEYESThe truth lies in the shelf! >>.
ESOMARThe Devil You Don't Know – How to save your company and your project stress, money, and reputation >>.
®evolutionTrue Types: Universal types of customer loyalty and their benefits for customer satisfaction research >>.
eye squareBrand cultivation 4.0: Implicit methods in market research between tradition and change >>.
GapFish / WakoopaBuilding an online Customer Journey with passive data: a case study among young mothers >>.
GfKCustomer Journey in the age of digital transformation: Opportunities for brands, Challenges for market research! >>.
GfKYouTuber, viral videos & more: New rules for the activation of Brand Equity in the Experience Economy >>.
Homburg & PartnerThe PRE-Analysis: Evaluating the Attractiveness of Product Ideas and Markets Before Taking the Risk of Costly Development >>.
HYVEHow Phillips uses the potential of online research communities - the GranBaristo Avanti case >>.
IfaDA correct aim needs a correct target: finding and gaining a better understanding of your customer segments with Latent Class Cluster Analyses (LCCA) >>.
IKM / Think Global QualitativeIt’s a Small World! Qualitative Research globally and locally >>.
infas / infas 360New ways in market research: Germany's biggest mobility survey (MiD) and Small Area Methods (SAM) >>.
infas 360 / respondiThe combination of online data and offline data in market research: The description of online panelists by microgeographical data >>.
infas 360Digital Research Meets Real World: The "Menthal"-app explores mobile phone usage behaviour with the support of localization data >>.
INFO Research GroupSurveys in mixed-mode design - the silver bullet for reaching more difficult and mobile target groups >>.
InterrogareWhy choose if you can have both? How to achieve qualitative depth of results in quantitative study designs >>.
InterrogareGathering Customer Experience multifariously. Extracting profitable insights from the interplay of market, brand and customer >>.
IpsosRoad Network to replace One Way Streets - More Insights out of your Data with Ipsos Bayes Nets >>.
IpsosThe power of virality. How to create a viral ad which is also impactful for the brand (including case studies from the FMCG Sector) >>.
IpsosPsychology meets Social Media! Applied psychological research based on social media content >>.
ISM / Research NowNaturally beautiful – a comparative study from 2013 and 2015 >>.
JMP / SAS InstituteModern Marketing Research – Predicting customer’s preference? >>.
keyfactsSearch, compare, click and buy – or entirely different? Structures of vague search pattern. A Market Entry Study for Preisvergleich.de AG. >>.
Lightspeed GMIThe science of using visuals in market research >>.
Lightspeed GMIThe best of ‘The Creative Survey Re-Design Top 10’s’ >>.
LINK Institut DeutschlandReputation and Sustainability – Recipe for business success. Early identification and control of relevant factors >>.
LINK Institut SchweizInternet of Things – Different is the new normal >>.
mo'web researchOnline research – a brief overview >>.
MSR InsightsB2B segments in the financial industry - expectations and differences compared to retail markets >>.
MSR InsightsDigital (R)Evolution - How customer expectations change in the digital age and what companies must do now >>.
nextpracticeWhat's next - A practical example for the measurement and analysis of cultural force fields as a subject of future and market research >>.
NORDLIGHT researchSpending or gambling? The effect of low interest rates on the behavior of savers and investors >>.
NORDLIGHT researchGerman Energy consumers are sound asleep >>.
Norstat DON’T REINVENT THE WHEEL, REINVENT YOURSELF! Innovative data collection with well-established methods >>.
point of mind / DEEPfindingDEEP FINDING – Navigating in volatile environments: Organisational change through your own strength >>.
point of mind / DEEPfindingDEEP FINDING – Optimising your B2B customer relationships from within >>.
Point-Blank InternationalBrickstorming™ Age: New participatory formats for market research: a hands-on workshop >>.
Prediki PrognosediensteGamification meets Online Communities: How Prediction Markets Make Your Research More Accurate, Reliable and Insightful >>.
Produkt + MarktConnected Car - is that something for "modern idealists"? Insight into buyer typologies and connectivity preferences >>.
Produkt + MarktSwapping partners… not! Customer loyalty between frustration, indifference and sparkish enthusiasm >>.
Q | Agentur für ForschungIt’s all about Inishgts – Social Media Research in the market research tool box >>.
respondiInternational target groups: the art of identifying local customers across global markets >>.
rheingold salonAdvertising on the Couch. How you really touch People >>.
RogatorIn the beginning was the Word…! The open question as opportunity and challenge in quantitative online research >>.
RogatorA question that inspires? Net Promoter Score - Opportunities and limits of the Net Promoter Score >>.
SKOPOS ResearchTogether we are strong: How you benefit from your customer’s ideas in the era of digital change >>.
SKOPOS CONNECTCloser to the customer with Communities >>.
SKOPOS ResearchUX – The key to conversion. In collaboration with Süddeutsche Zeitung we focus on how an online-shop can be optimized best >>.
Spiegel InstitutFuture Mobility – challenges for market research >>.
Spiegel InstitutRadical innovation within the automotive industry = radical requirements for the market research? >>.
SSIFanDNA: Developing a global target group segmentation in sports sponsoring – Challenges to international online research >>.
TEMA-QOptimal use of data - Data integration as a basis for effective market research and successful customer experience projects >>.
TNS InfratestReal-Time Concept Testing – with a focus on real, incremental growth opportunities! Fiction or reality? >>.
TNS InfratestBrand Alert: The Future of Tracking >>.
VISION CRITICALHow adidas uses Communities to Connect with Global Youth >>.
VISION CRITICALOpen Innovation & Co-Creation: Insight Communities for collaborative Innovation- and Trend-Research >>.
VMÖBrand Messages – What does the consumer actually perceive? Semiotics as a tool to optimize advertising messages >>.
VocatusCustomer segmentation with added value: universally applicable, intuitive, and based on decisions >>.
YouGov DeutschlandYouGov Profiles - The future belongs to Connected Data >>.