Workshop-Programme 2016

In 90 workshops - held every hour, seven at a time - exhibitors will present their research offers and topics like:
Big Data & Analytics | Mobile | Communities | Implicit Approaches | Customer Satisfaction | Brand Management | Best Practices | Industries and Target Groups

Admission is free of charge for registered visitors. A special registration is not required. However, the number of seats is limited.

For a quick overview on topics, timing and location of the workshops please download the timetable (on the right).
icon

Workshop timetable 2016

Download PDF

Language

All workshops in room 1 and room 2 will be interpreted simultaneously into English. In addition to that, several workshops in other rooms will be presented in English (will be indicated in timetable at a later time). Regarding the workshops presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.

b
held in German

Presented by: Dr. Axel Pols, Managing Director, Bitkom Research GmbH; Lisa Heitmann, Marketing Manager, KPMG AG
EXHIBITOR INFORMATION
c

The world is changing and consumer behavior has changed! What has driven that change? The fact that people are now connected 24/7.

Most businesses are still trying to work out how to cope with this change. But more important is to understand what's coming in the next years, and understand the REAL technologies that are going to shape our future. The speed at which brands have to react to consumer opinions is faster than ever since consumers are making instant associations and disassociation based on positive or negative events. Today is about real-time INSIGHT Tomorrow is about real time FORESIGHT.

Presented by: Oscar Carlsson, VP Products & Product Marketing
exhibitor information
held in German

Presented by: Norbert Hegmann, Managing Director, Bonsai GmbH; Peter Walz, Director Marketing & Sales, Cluetec GmbH
exhibitor information
held in german

Presented by: Dr. Bernd Schönebeck, Managing Director
Ausstellerinformationen
Warum ein Management-Tool in der Motivforschung? Wir nutzen LEGO® Serious Play® als projektive, interaktive, kreative und lösungsorientierte Methode, die es den Teilnehmern erlaubt, ihre Ideen, Wünsche und Bedürfnisse sichtbar zu machen. LEGO® Bausteine dienen dazu, Metaphern und Stories zu kreieren, die neue Erkenntnisse hervorbringen. Im Anschluss werden die Ergebnisse von uns qualitativ und semiotisch ausgewertet und in konkrete Empfehlungen für Maßnahmen und Strategien umgelegt.

Präsentiert von: Charlotte Hager, Semiotic Brand Navigator, comrecon
exhibitor information
The topic of survey fatigue affects our relationships with respondents, our agreements with customers and the quality of the data we provide. Confirmit will share a set of innovative, but practical approaches that you can use now to help you overcome challenges linked with survey fatigue. We will also discuss the new technological advancements, such as text analytics and facial recognition. We will finish by investigating the impact of the Internet of Things and behavioural big data on your future studies. We’ll aim to answer the question: can we make survey fatigue a thing of the past?

Presented by: Miguel Ramos, Subject Matter Expert 
exhibitor information
d
held in German

Presented by: Alexander Skorka, Global Head of Solutions
exhibitor information
held in German

Presented by: Alexander Skorka, Global Head of Solutions
exhibitor information
e
held in German

Presented by: Antje von Garrel, Head of Trend Research
exhibitor information
held in German

Presented by: Juliane Berek, Senior Project Manager, EARSandEYES; Silke Otte, Chief Marketing Officer, paydirekt GmbH
exhibitor information
Join us for a session on the big data – smart data discourse, its trends and its implications on the future of market research. ESOMAR Director General Finn Raben will give insights on the latest developments and introduce one of the speakers of ESOMAR’s Big Data World event in November in Berlin: Miguel Ramos from Confirmit. Miguel will give a sneak peek of his presentation, focusing on the issues around “What is the state of the Internet of Things (IoT) and how will it evolve in the coming years? How can research companies help their clients make the most of new insights derived from smart objects? Learn more about Exploring the Internet of Things..”

Presented by: Finn Raben, DG at ESOMAR; Miguel Ramos, Subject Matter Expert, Confirmit
exhibitor information
held in German

Präsentiert von: Carina de López, Unit Lead User Experience
exhibitor information
Matthias Rothensee outlines the most recent findings from emotion psychology and explains their ramifications for emotions in marketing. Evoking strong emotions is a key technique, especially in the field of video advertising. Rothensee presents the latest online measuring approaches and examines current cases in which the message is conveyed by subtly influencing feelings. He then addresses the latest developments and, finally, initiates an emotional discussion.

Presented by: Dr. Matthias Rothensee, Research Director and Partner
exhibitor information
f
Most of marketing research projects are focused around product categories and brand perception. We do research how people interact with categories and what impact brand communications have on their awareness. In the recent years, PR and research agencies have been offering their customers their analysis of trends in different areas ranging from high-tech up to culture. We believe that today brands have become full-fledged actors of the cultural space. Therefore, we offer a methodology, which will encourage collaboration between brands and culture.

Presented by: Maxim Drozd, General Director, Salt; Marina Ovchinnikova, Innovation Director, SALT; Sergey Gnedkov, General Director, FDFgroup
exhibitor information
g
To what extent do users of various offerings differ in terms of their mood and what effects can be observed on their acceptance of advertising? This workshop presents the results of a study by the RTL Deutschland media group, GapFish and pangea labs. GapFish panellists were asked about their emotional state while browsing online. Measurement software was also used to collect participants’ internet usage data so that the survey results could be interpreted in direct connection with the behavioural data.

Presented by: Prof. Dr. Holger Lütters, Hochschule für Technik und Wirtschaft Berlin; Malte Friedrich-Freksa, Director Business Development Mobile & Data, GapFish GmbH; Sandra Vitt, Senior Project Manager Advertising Research, Mediengruppe RTL Deutschland
exhibitor information
In the IoT era, consumers internet usage is transitioning from Desktop to Mobile to Smart Homes, Wearables and Connected Cars. Connected consumers produce more and more data. But more data doesn't automatically lead to better business decisions. Hence market research of the future needs to act as compass showing a path through the data thicket. This workshop illustrates based on practical examples how consumers are changing and which implications for marketing and market research are arising.

Presented by: Robert Wucher, Head of Technology
exhibitor information
held in German

Presented by: Harald Schuster, Senior Insight Director Brand and Customer Experience; Matthias Gross, Senior Director Shopper Activation Solutions
exhibitor information
Marketing Managers today have to effectively steer campaigns across an increasing number of different channels. Online Advertising does no longer focus on stationary browser advertising only. As the share of mobile devices increases, mobile advertising is becoming more and more important. Thus, today, Advertising research has to be able to measure ad effectiveness holistically, across analogue, digital and mobile channels. The presentation focuses on how integrated digital advertising research approaches can help to measure campaign success across channels, including mobile advertising (e.g. in-app).

Presented by: Konstanze Fichtner, Director Insights & Consulting; Markus Saffer, Senior Director Brand Experience
exhibitor information
The discussion surrounding market research using VR technology focuses for the most part on the question of equivalence between VR and real-life research, and what the potential savings might be for customers. In an independent study, GIM has looked into questions relevant for the practice of market research: how should survey instruments be adapted to the virtual set-up? Where do the methodological boundaries – and the opportunities – lie? And how do study participants respond to long and complex surveys in a virtual set-up?

Presented by: Dr. Kerstin Ullrich, Corporate Director, Management Board Member
exhibitor information
Market research, as we know it, is not needed any more. Or if it is, then it is automated and done by the marketers. How old-fashioned we now seem. When it is really all so easy: call up a dataset with user information, have a look at what it tells you, fire up the real-time automated market research program, and bingo, your results are on the dashboard. Done in a jiffy and costs not a penny. Or is it so simple? GIM subjects the new promises of market research to a reality check. We demonstrate the uses and limitations of digitalization and technologisation. And show where reflection and scientifically-based expertise is still essential.

Presented by: Dr. Friedeman Weber, Corporate Director, Management Board Member; Dr. Jochen Binder, Senior Research Manager
exhibitor information
held in German

Presented by: Ben Jin, General Research Manager GIM China; Dr. Hannes Fernow, Research Manager, GIM
exhibitor information
h
How can you generate significant growth in an existing market with existing products? Well, one way is to identify customers downstream as your target group. Direct and indirect customers often behave differently though. In order to “suck up” (end) customers, one has to understand how they think and decide, who influences them, where one can find them, what their basic expectations are, what enthuses them, and how you can keep them with you and accompany them throughout the entire customer journey. 

Presented by: Alexa Mühlen, Principal; Tobias Müller, Project Manager
exhibitor information
i
held in German

Presented by: Dr. Hannes Schettler, Data Scientist
exhibitor information
Innovation is only possible where there is seamless interaction between suppliers, producers and end consumers. Only then can needs, technical possibilities and solution approaches be worked out. However, the roles of the various players are often unclear, points of intersection not precisely defined, and expectations not communicated effectively. infas shows how appropriate empirical research helps to optimise the interaction and thereby promote vital innovation.

Presented by: Robert Follmer, Head of Market Research
Ausstellerinformationen
held in German

Presented by: Dr. Barbara Wawrzyniak, Head of Data & Analytics; Silke Martin, Consultant Research & Customer Analytics
exhibitor information
held in German

Presented by: Dr. Holger Liljeberg, Owner and Managing Director
exhibitor information
held in German

Presented by: Stefan Niebrügge, CEO (Managing Shareholder, Co-Founder)
exhibitor information
held in German

Presented by: Hermann Binkert, Managing Director; Anne Schrön, Head of Project Management
exhibitor information
held in German

Presented by: Sören Scholz, Managing Director, Interrogare GmbH; Anja Regnat, Head of Market Research, Payback GmbH
exhibitor information
People love stories so brands should be telling theirs. With this move towards storytelling, companies are facing the challenge of how to handle their brand in a way that is consistent with the image they want to convey. The foundation for a congruent public image is the selection of an appropriate archetype – the key character in the story. We demonstrate how brands can be classified using twelve basal brand archetypes and how you as a market researcher can provide tailored support to brand managers in this area.

Presented by: Stefanie Sonnenschein, Marketing & Communication; Sören Scholz, Managing Director
exhibitor information
held in German

Presented by: Sören Scholz, Managing Director
exhibitor information
held in German

Presented by: Arne Hellwig, Qualitative Researcher, Ipsos; Muriel Girard-Reydet, Project Manager DB Mobility Logistics AG
exhibitor information
Digitalisation has now long become established in the everyday lives of consumers, and shopping by app and services such as click and collect are becoming increasingly popular. What challenges and opportunities exist in a market that is undergoing a transformation from single channel to offline and online omni-channel? We present cutting-edge insights that are relevant for the development of strategies for holistic and successful brand communication in a market that is becoming increasingly diversified.

Presented by: Diana Livadic, Manager, Ipsos Connect; Philipp Kunze, Senior Researcher, Ipsos Connect
exhibitor information
The importance of emotions in advertising is not in doubt. But what about in customer relations management? Customers who are persuaded to make a purchase only on a rational level can quickly decide on another provider who promises greater utility on a rational level. The importance of the emotional level in customer relations is often underestimated. Our experts from Ipsos Loyalty demonstrate, on the basis of an international study, the added value of addressing customers on an emotional level and how this can be achieved.

Presented by: Dr. Heiko Dees, Associate Director, Ipsos Loyalty, Business Solutions
exhibitor information
held in German

Presented by: Professor Dirk Frank, Managing Director
exhibitor information
j
Investigation of the perceptions of your (potential) customers, the position of your product, or brand, all are displayed relative to that of your competitors or other properties. This allows you to better understand the landscape in which you have to operate, and to make appropriate strategic decisions. There are several ways to produce a perceptual map. Using JMP, Statistical Discovery from SAS, I will show how you can quickly and easily build perceptual maps using multiple correspondence analysis and multidimensional scaling, and correctly interpret what they tell you.

Presented by: Martin Demel, JMP Systems Engineer
exhibitor information
k
Thanks to digitalisation, customer journeys are subject to constant change in almost all sectors. This demands, on the one hand, more agile organisational forms and, on the other hand, a systematic, indicator-based management of the CX transformation process. This process can be supported effectively through the use of new technologies and research approaches. Kantar TNS examines some of the central challenges for research in a tangible and practical way, and suggests both tried-and-tested and future solution options.

Presented by: Dr. Peter Pirner; Practice Head Customer Strategies
exhibitor information
held in German

Presented by: Richard Gehling; Head of Qualitative Research; Dr. Thomas Liehr, Head of Innovation & Product Development
exhibitor information
held in German

Presented by: Dr. Bernd Büchner, CEO Kantar Millward Brown; Christoph Prox, CEO Kantar Added Value; Hartmut Scheffler, CMO Kantar TNS
exhibitor information
l
held in German

Presented by: Thomas Stöckle, Global Segment Leader Media Intelligence
exhibitor information
When it comes to a question like how much we drink it’s hard enough to be honest to ourselves let alone we give honest answers to an online survey. So how do we get our respondents to tell you the truth? This is the question Lightspeed GMI has sought to answer. Exploring various question techniques and survey narratives, Alex Wheatley presents some innovative ideas on the best ways to get to honesty.

Presented by: Alex Wheatley, Research Innovator
exhibitor information
Can quantitative research simultaneously identify new insights and confirm market opinions? Can video play a role in quant research? Yes it can! Through the creative use of video open ends, you will see that quantitative research can uncover deep insights while also providing the market underpinnings we rely on. We will illustrate how to use techniques to identify respondents with unique and important opinions about the study subject and you will learn how to use video input like other data sources.

Presented by: Frank Kelly, Sr. Vice President, Global Marketing & Strategy
exhibitor information
Offline campaigns are often subject to online discussions and can lead to far-going additional reach. However, this does not always work out. To find out what effect “analogue campaigning” has on the social web, measurements ought to be supplemented by some social-media research. The continuous monitoring of all channels in the social web will lead to precise findings as to the acceptance or rejection of a campaign. This work shop describes the challenges, opportunities and methods of social-media research, taking #assyoure as a case study.

Presented by: Felix Scherrer, Director Research, Head of Online Research
exhibitor information
held in German

Presented by: Stefan Baumann, Managing Partner, Sturm und Drang; Kathleen Ix, Senior Innovation Strategist, Sturm und Drang; Zacharias de Groote, Managing Director, Liveloop
exhibitor information
m
held in German

Presented by: Jenny Ripke, Vorstand SVP Deutschland AG; Prof. Dr. Elke Theobald, Managment Director MANAGEMENT MONITOR
exhibitor information
Giving voice to the silent majority: traditional customer surveys are facing an increasing reluctance on the part of the population to provide answers. At the same time, websites, blogs and various social media platforms are being used increasingly to share experiences with others. How can customer experience management continue to be effective in the face of these developments? We present innovative approaches you can use to predict the future behaviour of customers who do not take part in surveys.

Presented by: Oliver Skeide, Business Services Director
exhibitor information
A hands-on demonstration of Meta4 Insight®, an online survey platform that automates the collection of in-depth qualitative data from hundreds of respondents to uncover their deep-seated feelings and emotions. The platform uses built-in advanced text analytics to enable a quantitative assessment of salient themes. It automatically generates shareable outputs, visualised with insightful image clouds. Actionable insights are presented for various research applications such as concept and communications testing, segmentation, and brand equity/ tracking.

Presented by: Anders Bengtsson, Ph.D., CEO
exhibitor information
held in German

Presented by: Stefan Bures, CEO and Co-Founder
exhibitor information
Which trends online influence market research and what is the effect of innovative methods on day-to-day research routines? Moritz Kisselbach will speak about the foundations of online research and how it is altered by innovation. 

Presented by: Moritz Kisselbach, Senior Project Manager
exhibitor information
Gamification and automation are key to the future of market research. Based on our global market research program we launched a cutting edge app for marketers: the World of Glocalities. The app provides key insights for defining glocal branding strategies, international segments and target audience profiles faster, smarter and at half the cost. Join us on a journey exploring the consumers of power brands like Nike and Airbnb and be inspired by what drives Millennials around the globe.

Presented by: Martijn Lampert, Program Director; Mosta Ben Sellam, Business Development Director
exhibitor information
held in German

Presented by: Michael Kullmann, Partner; Torben Tietz, Partner
exhibitor information
n
In order to get a complete view of the consumer, brands should rely on holistic research methods, that connect different sources of data. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behavior. We aim to provide insights about how to combine both methods. We specifically want to go into the experience of consumers and the importance of carefully protecting their personal information and at the same time preserve the utility of the data collected.

Presented by: Andreas Wech, International Sales Director
exhibitor information
held in German

Presented by: André Sobieraj, Senior Consultant
exhibitor information
held in German

Presented by: Dr. Torsten Melles, Managing Director
exhibitor information
p
The pressure is on for corporate researchers. Internal clients ask for ever faster and cheaper and more accurate insights. The only answer is: “Pick two!” Or is it? Learn how to to save time and money and improve accuracy by tapping the collective intelligence of panelists or in-house respondents or both. How to reveal what they really mean with the implicit “Prediction Question” technique. And how gamification feedback grows your crowd's collective IQ for uncannily accurate results.

Presented by: Hubertus Hofkirchner, Chief Futurist
exhibitor information
Heiner Junker explains and illustrates how arresting ideas can be successfully developed. Based on the results of countless innovation projects he demonstrates why you need rules to break rules, why openness without limits never works, and how it is possible to benefit from bad ideas.

Presented by: Heiner Junker, Managing Partner
exhibitor information
held in German

Presented by: Axel Schomborg, Managing Director; Julia Koch, Senior Research Consultant
exhibitor information
held in German

Presented by: Kai Schleyerbach, Senior Research Consultant
exhibitor information
q
Every era moulds the next generation in a different way. Generation Z is the first generation that grew up fully digitally, and it represents a huge challenge for brands and product developers. Together with Anheuser-Busch InBev, we asked what makes this generation tick. How do they think about products and brands, and what messages can be used to move them? Through in-home visits, consumer safaris, workshops and meet-my-friends sessions, we have got to know Generation Z, and have recorded their living environment, identities and lifestyles in video clips.

Presented by: Kerstin Klär, Founder and Managment Director Q | Agentur für Forschung; Marco Gruhn, Head of Insights GSA and FRITS, Anheuser-Busch InBev
exhibitor information
held in German

Presented by: Oliver Tabino, Founder and Managing Director; Yannick Rieder, Digital Expert
exhibitor information
Join Allianz Global Corporate & Specialty (AGCS) and Qualtrics for a fast paced workshop looking at the CX evolution of AGCS from uncoordinated local efforts to a globally aligned consistent program. Sebastian will share the challenges, key lessons learned and the major success drivers to coordinate the participating 22 hub countries in building true customer centricity groupwide. You will leave with an insight into setting up for success with the key strategic and tactical applications required to thrive in a global CX market.

Presented by: Sebastian McClintock, Senior Global Customer Experience Analyst, Allianz Global Corporate & Specialty (AGCS); Kalle Harnos, Enterprise Director DACH, Qualtrics
exhibitor information
held in German

Presented by: Dr. Peter Aschmoneit, CEO, quantilope; Tobias Eckert, Director Research & Innovation, decode Marketingberatung
exhibitor information
held in German

Presented by: Dr. Peter Aschmoneit, CEO; Dr. Thomas Fandrich, COO
exhibitor information
The synergy of implicit market research and explicit feedback offers us a 360-degree view of the consumer. In this workshop new methods of measuring attention and emotions are presented. On the basis of clear case examples, eye square and Questback demonstrate application fields for the measurement of eye movement and emotional reactions, and explain what added value feedback can offer. In addition, they present the key success factors for a trouble-free webcam measurement project.

Presented by: Martyna Lochstet, Research Consultant, eye square GmbH; Sebastian Brix, Sales Consultant, Questback GmbH
exhibitor information
r
held in German

Presented by: Ingo Sander, Managing Director; Dirk Helmold, Managing Director
exhibitor information
What value does market research offer today? And where will the next few years lead us? Will market research still be needed at all in an age in which companies have enormous databases at their disposal at zero cost? Answers to these questions are provided by leading figures from the large institutes and from the client side, moderated by veteran industry expert and former president of the world association Esomar Dieter Korczak.

Moderated by: Dieter Korczak, Sociologist and Entrepreneur
exhibitor information
held in German

Presented by: Fabian Göing, Associate Director, Client Development, Research Now; Adrian Becker, Director FactWorks
exhibitor information
Mobile, mobile, mobile; everyone’s talking about mobile. It’s now impossible to imagine a market research industry without mobile capabilities. This makes innovation and transformation in data collection essential.
In this workshop, Research Now, through its own Mobile Research Score™ Rating System, shows,
- to what extent surveys are already mobile-compatible,
- what issues must be considered in mobile surveys,
- how traditional surveys can be made mobile
- and why “mobile-first” participants are so important.

Presented by: Achim Schöneich, Vice President Client Development
exhibitor information
held in German

Presented by: Dr. Otto Hellwig, CEO; Orkan Dolay, COO
exhibitor information
The relationship of trust between consumers, brands and retailers is changing radically, and so are the methods of tracking these changes. Discover how respondi and K&A BrandResearch are using qualitative insights from psycho-dramatic war games with consumers to condense the results of a representative study into a trading experience. You will learn about fascinating methodologies and gain genuine insights into all aspects of touchpoint-related retail support.

Presented by: Jonathan Heinemann, Senior Sales Manager, respondi AG; Ralph Ohnemus, CEO, K&A BrandResearch AG
exhibitor information
held in German

Presented by: Bengül Robillard, Managing Director Germany, respondi AG; Thomas Gruber, Market Researcher, dm-drogerie markt
exhibitor information
The information behaviour of our society has changed dramatically. People are increasingly allowing themselves the freedom to express contradictory opinions, as if on a whim. Inherent contradictions have become socially acceptable. But what triggered this change? How are opinions formed today, under the influence of the new information channels? Who exerts influence over those opinions? Who do people trust? And what does that mean for marketing and communication departments? With case examples from the automotive, energy and food industries.

Presented by: Jens Lönneker, Owner and Managing Director
exhibitor information
The market research sector is currently undergoing enormous change as a result of mobile internet and the rapid spread of communication devices such as smartphones and tablets. This trend will continue and will leave its mark. Using a range of examples, we show how influential the smartphone participant has already become, what the consequences of that are for carrying out studies, and what technical prerequisites this entails.

Presented by: João Filipe Baigger, Senior Consultant; Jochen Knöller, Consultant
exhibitor information
held in German

Presented by: Dr. Axel Theobald, Head of Consulting
exhibitor information
held in German

Presented by: Prof. Dr. Andreas Krämer, BiTS Hochschule
exhibitor information
held in German

Presented by: Oliver Bischof, Managing Director
exhibitor information
s
Service providers (e.g. financial institutions, telecom companies) may try to increase their revenue by cross-selling additional services to their current customers. One way to achieve this is offering multiple services in a “bundle” and make the bundle attractive to customers by offering it at a discount. The research question in this workshop is how to define bundles and how to optimize revenue by bundling. We will base this on a new approach using Menu Based Conjoint (MBC).

Presented by: Wessel Roose, Research Manager
exhibitor information
These days market research must not only be fast, it must, above all, be carried out “with” the customer rather than “for” the customer. This not only requires new, digital methods, but also a customised working method. On the basis of selected case examples, we show how companies can strike out in new directions with insight communities to better understand their customers and to optimise the customer experience.

Presented by: Martin Grupe, Managing Director; Oliver Kern, Managing Director
exhibitor information
held in German

Presented by: Sebastian Schmidt, Senior Research Executive; Till Winkler, Senior Research Manager
exhibitor information
held in German

Presented by: Sabrina Voß, Business Development Manager; Oliver Frangakos, Head of Business Development
exhibitor information
held in German

Presented by: Stefan Baumann, Managing Partner, Sturm und Drang; Kathleen Ix, Senior Innovation Strategist, Sturm und Drang; Zacharias de Groote, Managing Director, Liveloop
exhibitor information
held in German

Presented by: Jenny Ripke, Vorstand SVP Deutschland AG; Prof. Dr. Elke Theobald, Managment Director MANAGEMENT MONITOR
exhibitor information
t
held in German

Presented by: Martin Plötz, Managing Director
exhibitor information
held in German

Presented by: Dr. Kai-Markus Müller, CEO
exhibitor information
held in German

Presented by: Matthias Wirth, Head of Marketing & Sales
exhibitor information
v
It’s possible to achieve significantly higher margins in B2C and B2B with behavioural pricing than with the traditional “value-based” approach, which is based on a “rational” customer. The challenge, however, lies not only in empirically determining the optimal price, but also in holistically implementing an appropriate strategy within the organisation. This session presents both challenges and solutions using case studies and best practice examples.

Presented by: Dr. Patrick Strunkmann-Meister, Member of the Management Board
exhibitor information
Pricing in B2B markets is characterised by several challenges: divided decision-making roles, commoditised products, obscure discount systems, price lists that are often simply ignored, and complex sales structures. This presentation puts forward a research approach that overcomes these challenges and goes beyond traditional price research approaches. Concrete examples are used to show how an improved price strategy can be formulated through a correct understanding of decision-making processes and power structures.

Presented by: Johanna Tauber, Senior Director
exhibitor information
w
Understanding consumer online behaviour is a major challenge for brands and has resulted in changing requirements for market research. Adding cross-device behavioral data to your research design can help to better understand the millions of moments in a consumer’s life. It provides brands with powerful insights to inform important business decisions. Combining behavioral data with other data sources can also increase survey relevance, reduce survey length and improve the overall research experience.

Presented by: Simon van Duivenvoorde, Managing Director
Exhibitor Information
y
held in German

Presented by: Herr Holger Geißler, Head of Research; Herr Simon Kluge, Head of Business Unit BrandIndex
exhibitor information