Workshops Workshop

In 91 workshops held every hour - seven at a time -, exhibitors will present their exclusive research topics and offers to a professional audience. Admission is free of charge for registered visitors. A special registration is not required, but the number of seats is limited.

Workshop schedule

You can obtain a quick overview of the topics and timetable of the workshops from the schedule.

R&R 2011 Workshop Schedule

PDF-Download Workshop Schedule (2 pages) >>


Workshops sorted by providers with detailed information

Below are all workshops sorted alphabetically according to provider. For details (explanatory notes, presenters, time and location), click on the title.

You can also select the workshops by topics. One workshop can only be assigned to a maximum of two topics.

Language

Several Workshops (by Dialego, Harris Interactive AG and Séissmo) will be presented in English. Regarding the topics presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.

List of Workshops

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Workshops /
Reset Selection >>
(r)evolutionNo things by halves! How to analyse verbatims comprehensively? >>.
(r)evolutionHere comes the data police! How to evaluate the quality of data sets? >>.

a

abs MarktforschungWhen in Rome do as the Romans do: international telephone fieldwork >>.
ADM e.V."A stitch in time saves nine!" The ADM – serving market and social research >>.
alegasPrice and product concept research: „Walking the extra mile“ >>.
alegasCustomer loyalty: How to generate insights >>.
alegasSegmentation research with MarketGeometrics® >>.

b

Blauw ResearchWe are all Social Apes! >>.
Blauw ResearchIt's all about Impact! >>.

c

concept mInvestigating the unconscious - how depth-psychological market research arrives at fundamental consumer insights >>.

d

D&B Deutschland GmbHGained in practice, for use in practice: a typical day in the life of a target group consultant >>.
D&B Deutschland GmbHBusiness potentials, market penetration and leads –D&B introduces a new international market research tool for the B2B sector >>.
DialegoHow human are relationships to brands? – Dialego Brand-Sculpture (in English) >>.
DialegoInnovative product ideas by CoCreation with the consumer – Dialego InnovationLounge >>.
DialegoReading between the lines – SemanticMining >>.

e

EARSandEYESAlways and anywhere – practical experiences with QR-Code surveys >>.
EARSandEYESFuel for thought: How consumer insights drive motor car development >>.
eye squareAd quality beyond consciousness and across media: Implicit brand measurement for understanding Online, Classic & POS >>.

g

GfKAdvertising and the brain. What is the relevance of neuroscientific applications to advertising research? >>.
GfK"Brand touchpoints in the digital world" – An observation of the buying decision processs within the GfK Media Efficiency Panel >>.
Globalpark
What can be expected from research on Facebook? Conclusions, insights and hands-on experience. >>.
GlobalparkMobile Research – quo vadis? >>.
GMI - Global Market Insite“Gamification“ or: market research and the ‚homo ludens‘ – new impulses for surveys via game mechanics? >>.

h

Harris Interactive AGBehavioural economics – do consumers behave irrationally? (in English) >>.
Harris Interactive AGMobile surveys – a new level of survey quality >>.
Harris Interactive AGInnovative online market research beyond surveys >>.

i

iChartsBring your research results  to life – interactive online reporting system! >>.
IfaDTURF: Moving into new dimensions >>.
IFAKMobilization of qualitative research – on the track of unconscious eating habits and hidden sales triggers >>.
IFAKSocial CRM – CRM in times of mobile computing, social media and shareaholics >>.
infasAll business is local business: pinpointing and identifying potentials by means of market research >>.
INFO Research GroupNationally representative online surveys – the discovery of the “Black White-Horse” >>.
IngressThe end of separate ways of interviewing – real mixed mode surveys >>.
InterrogareThe assets of mobile panels using the example of the Axel Springer iPad panel >>.
InterrogareHow to measure brand emotions >>.
Interrogare360˚ path to purchase tracker - the role of digital and offline touch points during the purchasing process within your product category >>.
IpsosPortfolio optimization – or: which brands with which variants and at which price? >>.
IpsosTriangulation in practice – the train clinic of Deutsche Bahn and Ipsos >>.
IpsosAre you using yesterday´s forecasting tools for today´s innovations?– Volume forecast throughout all pre-launch phases of CPG products >>.

l

LightspeedOnline panel solutions >>.
Link DeutschlandLINK EmotiCam – implicit measurement of emotions via webcam-based facial action coding system >>.

m

Management consultNet Promoter Score (NPS) – Let's go the whole hog! >>.
Management consultSuccess requires enthusiasm. Or: Why customer satisfaction research often falls short >>.
Management consultHow to not waste your money! – Price management critically assessed >>.
Maritz ResearchThe right way to measure customer satisfaction >>.
mo'web researchPulsation - the Brand Performance Monitor (case study) >>.
mo'web researchSpeedsters, straightliners, click-happies and other fraudulent participants >>.
MSR Consulting„They are great!“  Successful recommendation management for service industries >>.

n

nextpracticeA matter of fact in a world of values – the measurement of personal preferences with nextexpertizer >>.
NORDLIGHT researchGerman electricity customers at the turning point? >>.
NORDLIGHT researchWhich conjoint method is the best? >>.
nuragoConnected Life.dx – fixed mobile panel in 4 country survey on Internet usage behaviour across multiple devices >>.

p

PanelbizRecruiting for online surveys: social media versus online panels >>.
Produkt + MarktPro Shopper – less questions, deeper insights! New approaches to understand, guide, inspire and retain shoppers >>.
Produkt + MarktWeb Assisted Telephone Interviewing: a step ahead in b2b research >>.
Produkt + MarktPatient – consumer – customer:  The “New Stakeholder” in the healthcare system >>.
PSYMA GROUPTrustify your brand >>.
PSYMA GROUPMedical market research - charm, chance and chaos >>.

q

Q | Agentur für ForschungBosch: The virtual art of gardening – a social media research case study >>.

r

rc - research & consultingEfficiency in communication planning – optimal allocation of the budget for advertising, direct mail, web et al. >>.
Research NowDo they think differently? Social media surveys and its challenges >>.
Research NowiPhone, Android, Smartphone – how smart is Mobile Research today? >>.
respondiOnline market research in insurance sales – from broker dialogues to sales management >>.
respondiUnmasking the consumers – what motivates their purchases? Off and online decision processes using cosmetics as an example >>.
respondiInsight Communities – research questions answered quickly and reliably with short-term communities >>.
rheingoldThe rheingold salon – Extend your thoughts >>.
RogatorPanel research – recruitment and how to establish your own panel. Critical consideration of development steps! >>.

s

Schober GroupGeo-targeting and target group analysis with the Microbase, examples from the health care, automotive and telecommunication branches >>.
SéissmoOut of the dark, into the light – a practical example of idea generation for an organised basement: from immersion to innovation >>.
SéissmoPolice methods in the supermarket – cognitive interviewing in shopper studies of the retail environment in Germany and Israel (in English) >>.
SKOPOSE-mobility from a consumer's perspective – what do customers know, believe to know and fear. And what does this mean for car brands >>.
SKOPOSHow to switch CATI! Chances and threats by switching long-term trackings and monitoring studies from CATI to online access panel interviews >>.
SPSS / IBMEnterprise Feedback Management – a complete platform for survey, market or business researchers >>.
SSI - Survey Sampling GermanyBlending with confidence – how the right blend just might save online research >>.
StratégirOnline or offline? Learnings & guidelines – derived from comparative studies and illustrated using case studies >>.
Survalyzer AGGimmick or real added value? Innovative online survey design >>.
SynovateBrandLife – Synovate’s innovative tool which uncovers respondents’ thoughts and feelings without having to rely on one single spoken word >>.
SynovateSynovate’s innovation platform IDEATE – an holistic research approach for developing, supporting and implementing innovations >>.

t

TNS InfratestThe future of Customer experience management: challenges and solutions from market research >>.
TNS InfratestKick-Start for innovation! With Co-Creation tools from insight via the idea to the concept >>.
TNS InfratestMarket structure analyses, segmentations and U&A: data tomb or a systematic basis for growth opportunities >>.
TolunaToluna QuickSurveysTM are for everyone looking for quick feedback – from market researchers to small-scale entrepreneurs, from advertising planners to students >>.

u

UMAGrowth market “Face care for men”: Who are the customers? And what are their acceptance criteria? >>.
UMAAgeing society: How do senior citizens live these days? How do future senior citizens imagine their life in old age? >>.

v

Vocatus"Mapping the Customer Journey": What makes customers enthusiastic or disappointed? Ways of systematically analysing customer experiences >>.
VocatusCustomer Satisfaction – do we stuck in a crisis? >>.

y

YouGovPsychonomicsWith friends like these, who needs enemies? – The impact of social media on brand perception >>.
YouGovPsychonomicsSuccessful differentiation of product, service and brand – new standards for b2b and b2c >>.
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