Workshops 
In 91 workshops held every hour - seven at a time -, exhibitors will present their exclusive research topics and offers to a professional audience. Admission is free of charge for registered visitors. A special registration is not required. However, the number of seats is limited.
Workshop schedule
You can obtain a quick overview of the topics and timetable of the workshops from the schedule.

PDF-Download Workshop Schedule (2 pages) >>
Workshops sorted by providers with detailed information
Below are all workshops sorted alphabetically according to provider. For details (explanatory notes, presenters, time and location), click on the title.
You can also select the workshops by topics. One workshop can only be assigned to a maximum of two topics.
Language
Several Workshops will be presented in English. Regarding the topics presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.
Workshop schedule
You can obtain a quick overview of the topics and timetable of the workshops from the schedule.

PDF-Download Workshop Schedule (2 pages) >>
Workshops sorted by providers with detailed information
Below are all workshops sorted alphabetically according to provider. For details (explanatory notes, presenters, time and location), click on the title.
You can also select the workshops by topics. One workshop can only be assigned to a maximum of two topics.
Language
Several Workshops will be presented in English. Regarding the topics presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.
List of Workshops
Workshops /
Reset Selection >>
a
abs MarktforschungAre you just collecting data or still telephoning? A not very serious look at the fragmentation of data collection >>.
Affinnova Europe
Better ideas to market faster: Affinnova's ecosystem collaboration and consumer centric optimization double your success rate! >>.
Better ideas to market faster: Affinnova's ecosystem collaboration and consumer centric optimization double your success rate! >>.
b
c
d
D&B Deutschland GmbHTo be beloved or unbeloved – how to find the right target group >>.
Dapresy Frankfurt
Dashboards and Infographics – When to use online reporting and when to use PowerPoint >>.
Dashboards and Infographics – When to use online reporting and when to use PowerPoint >>.
e
f
FGM Forschungsgruppe Medien
Potentials for optimization of B2B surveys by the use of multi-mode techniques >>.
Potentials for optimization of B2B surveys by the use of multi-mode techniques >>.
FGM Forschungsgruppe Medien
Innovative form of stakeholder involvement: Online Advisory Councils >>.
Innovative form of stakeholder involvement: Online Advisory Councils >>.
g
GMI - Global Market InsiteWho plays along? Cross cultural reactions to creative questioning techniques in online-surveys >>.
h
Harris Interactive AGDoes your price need therapy? Determining the optimal price with psychological help >>.
Harris Interactive AGHow Service Providers Are Selected: Influence of Quality Seals, Rankings and Internet Portals >>.
Harris Interactive AGHow Effective Is Your Internet Campaign? Find Out with Scivias – An Innovation of Harris Interactive >>.
Heins + Partner
Optimized B2B samples – the "FHDB Telekommunikation" as an example of market research on the basis of specialized databases >>.
Optimized B2B samples – the "FHDB Telekommunikation" as an example of market research on the basis of specialized databases >>.
i
IBM SPSS Business AnalyticsRisk of using Spreadsheets! Benefits and prevention of mistakes with IBM SPSS Statistics >>.
INFO Research GroupMajor-prize question: Quality in market research? >>.
InterrogareHow is your brand doing at the moment? Determining brand image and context with Consumer MindMap >>.
ISM GLOBAL DYNAMICSSystem 1 meets System 2 – Integrated measurement of implicit and explicit information processing using the example of pack design >>.
l
LINK Institute Germany
A truth serum for market research >>.
A truth serum for market research >>.
LINK Institute Germany
Quality in market research – the great effect of small decisions >>.
Quality in market research – the great effect of small decisions >>.
m
Management consultNet Promoter Score (NPS) – Find out how to bring out the best! >>.
Management consultThe crisis of customer satisfaction and loyalty research – Find out how to move on! >>.
Maritz ResearchCustomer Experience Management - Research Evolution >>.
Marketagent.comDos and don'ts of online market research >>.
MarketSightData Visualization through Dashboards >>.
mc markt-consult
Research for disruptive product design – How to generate new standards in frozen markets >>.
Research for disruptive product design – How to generate new standards in frozen markets >>.
mo'web researchCustomer satisfaction measurement in times of super consumers – a case study from the retail industry >>.
MSR ConsultingProduct and service design for the service industry based on sales force as well as customer needs >>.
n
nextpracticeWhat's next? Measuring and Analysing Cultural Force Fields as a Topic of the Futures and Market Research >>.
NORDLIGHT researchThe confusing brand diversity of the German energy market >>.
NORDLIGHT research1+1: practical applications of qualitative-quantitative hybrid market research >>.
o
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Produkt + MarktMore Power at the POS! Ensuring a better shopper understanding, a more specific inspiration and sustainable enthusiasm >>.
q
Q | Agentur für ForschungChange Agents: Disruptive ideas through co-innovation. A case study of Deutsche Telekom on the young avant-garde >>.
r
rc - research & consultingCommunication Efficiency II – Effects of Documented Communication Activities >>.
rheingold salon
Facebook your thoughts – Facebook, Social Media and the impact on brands, marketing and communications >>.
Facebook your thoughts – Facebook, Social Media and the impact on brands, marketing and communications >>.
RogatorOnce again overwhelmed by phrases? Using and analyzing open-ended questions in online research >>.
s
SSI - Survey Sampling GermanyConsumers expect choice, research offers no choice. Mixed-Access and Mixed-Mode breaks this paradigm, find out how >>.
StratégirThe first moment of truth: how to integrate the shopper life to get more reliable results >>.
t
TNS InfratestWinning the Brand Share Battle >>.
TNS InfratestDo not stumble in the online world! Do’s and dont’s in qualitative online communities >>.
u
v
Vocatus"We aren't more expensive either... honestly!" Why optimising the price image rarely works >>.
y
YouGov DeutschlandQualitative Online – Cutting Edge Research >>.


