Workshops Workshop

In 91 workshops held every hour - seven at a time -, exhibitors will present their exclusive research topics and offers to a professional audience. Admission is free of charge for registered visitors. A special registration is not required. However, the number of seats is limited.

Workshop schedule

You can obtain a quick overview of the topics and timetable of the workshops from the schedule.

R&R 2012 Workshop Schedule

PDF-Download Workshop Schedule (2 pages) >>


Workshops sorted by providers with detailed information

Below are all workshops sorted alphabetically according to provider. For details (explanatory notes, presenters, time and location), click on the title.

You can also select the workshops by topics. One workshop can only be assigned to a maximum of two topics.

Language

Several Workshops will be presented in English. Regarding the topics presented in German, English speaking personnel at the stand of the presenting company will be glad to assist you anytime.

List of Workshops

abcdefghilmnopqrstuvy<
Workshops /
Reset Selection >>

a

abs MarktforschungAre you just collecting data or still telephoning? A not very serious look at the fragmentation of data collection >>.
Affinnova Europe
Better ideas to market faster: Affinnova's ecosystem collaboration and consumer centric optimization double your success rate! >>.
alegasSocial Media, Mobile Research, Data Abundance: the Impact of the Digital Revolution on Market Research >>.

b

Blauw
Mobile Crowdsourcing – Which new possibilities do crowdsourcing communities provide for market research and what are their limits? >>.

c

cluetecMarket Research in India: managing fieldwork in an enormously big market >>.
ConfirmitSurvey Climate Monitor 2012 – The Image of Market Research Compared to 2009 >>.

d

D&B Deutschland GmbHTo be beloved or unbeloved – how to find the right target group >>.
Dapresy Frankfurt
Dashboards and Infographics – When to use online reporting and when to use PowerPoint >>.
DialegoCrowdpower – Understanding Drivers for Strong Product Ideas >>.
DialegoTrue innovations through consumer intelligence >>.
DialegoHow human are brand relationships? Dialego BrandSculpture gives the answer >>.

e

EARSandEYESTouchpoint Analysis – A tool that enables to assess the communicative performance of marketing activities >>.
EARSandEYESLead user – more safety in implementation of new and innovative products >>.
ESOMARFrom impact to co-ownership: Taking international research beyond its classical boundaries. Showcase of ESOMAR research excellence >>.

f

FGM Forschungsgruppe Medien
Potentials for optimization of B2B surveys by the use of multi-mode techniques >>.
FGM Forschungsgruppe Medien
Innovative form of stakeholder involvement: Online Advisory Councils >>.

g

GfKResearch 3.0: market research in the digital and big data age >>.
GfK‚One-night-stand‘ or ‚marriage partner‘? A new research approach for brand relationship management >>.
GfKThe digital future starts here – Successful Marketing along the Customer Journey >>.
GIMICU around the World – a Global View on Target Groups >>.
GMI - Global Market InsiteWho plays along? Cross cultural reactions to creative questioning techniques in online-surveys >>.

h

Harris Interactive AGDoes your price need therapy? Determining the optimal price with psychological help >>.
Harris Interactive AGHow Service Providers Are Selected: Influence of Quality Seals, Rankings and Internet Portals >>.
Harris Interactive AGHow Effective Is Your Internet Campaign? Find Out with Scivias – An Innovation of Harris Interactive >>.
Heins + Partner
Optimized B2B samples – the "FHDB Telekommunikation" as an example of market research on the basis of specialized databases >>.

i

IBM SPSS Business AnalyticsRisk of using Spreadsheets! Benefits and prevention of mistakes with IBM SPSS Statistics >>.
Icon Added Value
Why brand health isn´t telling the real story about todays brand success >>.
IfaDStraightaway through the non-linear world: which driver analysis is the right one? >>.
IFAKCollective intelligence, brilliant proposals and crazy ideas >>.
infasCustomer satisfaction: Is it all about enthusiasm? >>.
INFO Research GroupMajor-prize question: Quality in market research? >>.
IngressManagement reporting for highest demands – Online reporting portals with Ingress software solutions >>.
InterrogareDigital Usage and Ad Effectiveness in the Age of Smartphones and Tablets >>.
InterrogareHow is your brand doing at the moment? Determining brand image and context with Consumer MindMap >>.
IpsosAn Innovative Portfolio Optimization Tool >>.
IpsosIpsos Social Listening: User Experience Research in the Tablet Market – Samsung Galaxy Tab versus Apple iPad >>.
IpsosIpsos’ Early Stage Testing – Re-thinking Advertising Development >>.
ISM GLOBAL DYNAMICSSystem 1 meets System 2 – Integrated measurement of implicit and explicit information processing using the example of pack design >>.

l

LINK Institute Germany
A truth serum for market research >>.
LINK Institute Germany
Quality in market research – the great effect of small decisions >>.

m

Management consultNet Promoter Score (NPS) – Find out how to bring out the best! >>.
Management consultThe crisis of customer satisfaction and loyalty research – Find out how to move on! >>.
Management consultCustomer Loyalty Panel – Find out where the customer journey ends up! >>.
Maritz ResearchCustomer Experience Management - Research Evolution >>.
Marketagent.comDos and don'ts of online market research >>.
MarketSightData Visualization through Dashboards >>.
mc markt-consult
Research for disruptive product design – How to generate new standards in frozen markets >>.
mo'web researchCustomer satisfaction measurement in times of super consumers – a case study from the retail industry >>.
MSR ConsultingStrategic positioning in financial industries and impact on growth and profit >>.
MSR ConsultingProduct and service design for the service industry based on sales force as well as customer needs >>.

n

nextpracticeWhat's next? Measuring and Analysing Cultural Force Fields as a Topic of the Futures and Market Research >>.
NORDLIGHT researchThe confusing brand diversity of the German energy market >>.
NORDLIGHT research1+1: practical applications of qualitative-quantitative hybrid market research >>.

o

ODC Services
Let me surveytain you! Designing appealing questionnaires for better results >>.

p

PanelbizEffects of Artificial Interviewers in the Online Interview >>.
Produkt + MarktMore Power at the POS! Ensuring a better shopper understanding, a more specific inspiration and sustainable enthusiasm >>.
Produkt + MarktStaying healthy: The gap between self-perception and actual behavior >>.
Produkt + MarktCustomer enthusiasm management: Taking loyalty to the next level >>.
Psyma
Colours: Powerful Figureheads for Strong Brands, Important Indicators for Researchers >>.

q

Q | Agentur für ForschungChange Agents: Disruptive ideas through co-innovation. A case study of Deutsche Telekom on the young avant-garde >>.
QuestBackCustomer Satisfaction in the Moment of Truth >>.
QuestBackEverything Social Starts with Feedback >>.

r

rc - research & consultingCommunication Efficiency II – Effects of Documented Communication Activities >>.
Research NowThe Smartphone as a companion – The Increasing Importance of Mobile Research >>.
Research NowHarvesting the Moment of Truth – Stay Close to the Customer with Mobile Research >>.
respondiEmotions in the Fast Lane – How TV Commercials Drive Car Buyers >>.
respondiBrand Personality Management – Find out how the brand fits the target group >>.
respondiOnline-Community: Together and efficiently for success! >>.
rheingold salon
Facebook your thoughts – Facebook, Social Media and the impact on brands, marketing and communications >>.
Rich Harvest
When data learns how to walk – information design in market research >>.
RogatorOnce again overwhelmed by phrases? Using and analyzing open-ended questions in online research >>.
RogatorPanel Research – Recruitment and how to establish your own Panel. Critical Consideration of Development Steps! >>.

s

SKOPOSCineSKOPE – The results in a motion picture >>.
SKOPOSMobility 3.0 – Networked mobility requires cross-industry research approaches >>.
SSI - Survey Sampling GermanyConsumers expect choice, research offers no choice. Mixed-Access and Mixed-Mode breaks this paradigm, find out how >>.
StratégirThe first moment of truth: how to integrate the shopper life to get more reliable results >>.
Survalyzer
Higher Turnover for Market Research Companies Through Interactive Dataservices >>.

t

TNS InfratestWinning the Brand Share Battle >>.
TNS InfratestMobile as a Needs‘ Dimension for the Development of Competitive Business Models >>.
TNS InfratestDo not stumble in the online world! Do’s and dont’s in qualitative online communities >>.
TolunaRules of Engagement – Why taking control of online research holds the key to unlocking cost effective, real time customer insight >>.

u

UniQuestResearching in Brazil: an overview of challenges and opportunities >>.

v

VICOCan automated sentiment detection be better than a human? A scientific evaluation of social media monitoring data >>.
Vocatus"Easier said than done": measuring satisfaction in a meaningful way, and successfully managing improvements >>.
VocatusCASE STUDY: Finally a typology that can be put into practice – how GRIPS makes mobilcom-debitel more successful >>.
Vocatus"We aren't more expensive either... honestly!" Why optimising the price image rarely works >>.

y

YouGov DeutschlandQualitative Online – Cutting Edge Research >>.

<

(r)evolutionCustomer Satisfaction – What does really matter? Identify, Prioritize, Act >>.
Main Sponsor
Main Sponsor
facebook twitter youtube