held in German
Presented by: Dr. Axel Pols, Managing Director, Bitkom Research GmbH; Lisa Heitmann, Marketing Manager, KPMG AG
The world is changing and consumer behavior has changed! What has driven that change? The fact that people are now connected 24/7.Most businesses are still trying to work out how to cope with this change. But more important is to understand what's coming in the next years, and understand the REAL technologies that are going to shape our future. The speed at which brands have to react to consumer opinions is faster than ever since consumers are making instant associations and disassociation based on positive or negative events. Today is about real-time INSIGHT Tomorrow is about real time FORESIGHT.