Target Groups, Distribution & Volume
An average of 3,330 paid or free subscription copies of each Research & Results issue are distributed to selected decision makers and management staff in the market research, marketing, media planning and media research industry (direct mailing).
Target Groups
61 % in-house market research (approx. 2,020 copies) Market research directors and staff in the industrial, trade, service and media sectors
30 % market research agencies (approx. 1010 copies) Owners, directors and managers in full-service agencies, field service providers, test studios, software providers and other service providers
8 % media planning / media research (approx. 250 copies) Directors and managers in media agencies, strategic planners
1 % educational and scientific organisations, associations (approx. 40 copies)
30 % market research agencies (approx. 1010 copies) Owners, directors and managers in full-service agencies, field service providers, test studios, software providers and other service providers
8 % media planning / media research (approx. 250 copies) Directors and managers in media agencies, strategic planners
1 % educational and scientific organisations, associations (approx. 40 copies)
Circulation and Distribution
| Circulation sent by direct mailing | 3.323 |
| * national | 3.302 |
| * international |
21 |
| Copies for trade fairs and advertising (e.g. Research & Results industry trade fair, BVM Congress, ESOMAR Congress, GOR, symposiums and conferences) |
250 |
| Archive / Documentation copies | 169 |
| Print run |
3.742 |
Volume Analysis 2010-2011
| Total volume | 476 pages = 100,0 % |
| Editorial volume | 388 pages = 81,5 % |
| Advertising volume | 88 pages = 18,5 % |
| Inserts | 26 pieces |
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